Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Social Media as an
Enterprise Framework
January 21, 2009
Peter Fasano
principal, mass+logic

@GaPDMA/#GaPDMA and @PFasano
What are we talking about?



Social Media Enterprise Framework
What are we talking about?



 Social

interaction between
people

                         : Ivan Walsh
What are we talking about?



 Social

interaction between
people

                         : Ivan Walsh
What are we talking about?



 Media
distributed
communications

                         tanakawho
What are we talking about?



 Media
distributed
communications

                         tanakawho
What are we talking about?



  Enterprise
an organization driven
by productivity goals

                         Max xx
What are we talking about?



  Enterprise
an organization driven
by productivity goals

                         Max xx
What are we talking about?



  Framework

a structure


                         BY-YOUR-⌘
What are we talking about?



  Framework

a structure


                         BY-YOUR-⌘
Social Media Enterprise Framework


We are talking
about the
realignment of
business to meet
the demands of
real-time
comm...
Social Media Enterprise Framework


We are talking
about the
realignment of
business to meet
the demands of
real-time
comm...
Social Media Amplification
what is the impact of real-time?
                                   Brian Solis
Brian Solis
Consumers are in control

Consumers = Markets
Markets are
empowered to redefine
the Business/Brand
relationship
Markets are...
Consumers are in control

Consumers = Markets
Markets are
empowered to redefine
the Business/Brand
relationship
Markets are...
Social Media Challenges

Enterprise hierarchies
communicate
inefficiently and
Markets are very
efficient
Social Media
accele...
Social Media Challenges

Enterprise hierarchies
communicate
inefficiently and
Markets are very
efficient
Social Media
accele...
Social Media Amplification
Real-time has changed expectations
Can you keep up?
                                     Brian S...
What are the elements of a
framework?
People
Processes
Technology
Elements of a framework


People
Leadership
Council



                          Intersection Consulting
Elements of a framework

Process
Social Media Principles
Social Media
Guidelines
Platform Charter


                      ...
Elements of a framework
Technology
Listen
Analysis
Execution of Social
Media
Community
Engagement
                        ...
Adopters and Outcomes
Dell Outlet
 Dell Outlet sold
 over $3 million
 worth of
 computers
 through Twitter!


http://business.twitter.com/twitte...
Apple iPhone App Store
Leveraging open vs.
controlled distribution
systems. Using the
wisdom of crowds to
shape product
de...
CNN iReport
Consumer driven media
organized for social
communication.
 Activation of the
technology and the
alignment with...
Best Buy Twelpforce
Activate employees to
listen, engage and
respond to the Best Buy
customer base on
Twitter. Amplifying ...
Where to start?
 Search                    Align your message with
                           the community
 Explore insig...
Questions?
Peter Fasano
principal, mass+logic

@GaPDMA/#GaPDMA and @PFasano
Social Media as an Enterprise Framework
Social Media as an Enterprise Framework
Prochain SlideShare
Chargement dans…5
×

sur

Social Media as an Enterprise Framework Slide 1 Social Media as an Enterprise Framework Slide 2 Social Media as an Enterprise Framework Slide 3 Social Media as an Enterprise Framework Slide 4 Social Media as an Enterprise Framework Slide 5 Social Media as an Enterprise Framework Slide 6 Social Media as an Enterprise Framework Slide 7 Social Media as an Enterprise Framework Slide 8 Social Media as an Enterprise Framework Slide 9 Social Media as an Enterprise Framework Slide 10 Social Media as an Enterprise Framework Slide 11 Social Media as an Enterprise Framework Slide 12 Social Media as an Enterprise Framework Slide 13 Social Media as an Enterprise Framework Slide 14 Social Media as an Enterprise Framework Slide 15 Social Media as an Enterprise Framework Slide 16 Social Media as an Enterprise Framework Slide 17 Social Media as an Enterprise Framework Slide 18 Social Media as an Enterprise Framework Slide 19 Social Media as an Enterprise Framework Slide 20

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Social Media as an Enterprise Framework Slide 22 Social Media as an Enterprise Framework Slide 23 Social Media as an Enterprise Framework Slide 24 Social Media as an Enterprise Framework Slide 25 Social Media as an Enterprise Framework Slide 26 Social Media as an Enterprise Framework Slide 27 Social Media as an Enterprise Framework Slide 28 Social Media as an Enterprise Framework Slide 29 Social Media as an Enterprise Framework Slide 30 Social Media as an Enterprise Framework Slide 31 Social Media as an Enterprise Framework Slide 32 Social Media as an Enterprise Framework Slide 33

20

Partager

Télécharger pour lire hors ligne

Social Media as an Enterprise Framework

Télécharger pour lire hors ligne

Georgia Product Development Management Association invited me, Peter Fasano, to present at the December 21, 2010 meeting at the Savannah College of Art and Design in Atlanta, Ga., on the topic of Social Media.

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Livres audio associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Social Media as an Enterprise Framework

  1. Social Media as an Enterprise Framework January 21, 2009 Peter Fasano principal, mass+logic @GaPDMA/#GaPDMA and @PFasano
  2. What are we talking about? Social Media Enterprise Framework
  3. What are we talking about? Social interaction between people : Ivan Walsh
  4. What are we talking about? Social interaction between people : Ivan Walsh
  5. What are we talking about? Media distributed communications tanakawho
  6. What are we talking about? Media distributed communications tanakawho
  7. What are we talking about? Enterprise an organization driven by productivity goals Max xx
  8. What are we talking about? Enterprise an organization driven by productivity goals Max xx
  9. What are we talking about? Framework a structure BY-YOUR-⌘
  10. What are we talking about? Framework a structure BY-YOUR-⌘
  11. Social Media Enterprise Framework We are talking about the realignment of business to meet the demands of real-time communications Greg Marshall
  12. Social Media Enterprise Framework We are talking about the realignment of business to meet the demands of real-time communications Greg Marshall
  13. Social Media Amplification what is the impact of real-time? Brian Solis
  14. Brian Solis
  15. Consumers are in control Consumers = Markets Markets are empowered to redefine the Business/Brand relationship Markets are more influential than ever
  16. Consumers are in control Consumers = Markets Markets are empowered to redefine the Business/Brand relationship Markets are more influential than ever
  17. Social Media Challenges Enterprise hierarchies communicate inefficiently and Markets are very efficient Social Media accelerating the shift
  18. Social Media Challenges Enterprise hierarchies communicate inefficiently and Markets are very efficient Social Media accelerating the shift
  19. Social Media Amplification Real-time has changed expectations Can you keep up? Brian Solis
  20. What are the elements of a framework? People Processes Technology
  21. Elements of a framework People Leadership Council Intersection Consulting
  22. Elements of a framework Process Social Media Principles Social Media Guidelines Platform Charter Intersection Consulting
  23. Elements of a framework Technology Listen Analysis Execution of Social Media Community Engagement deanmeyersnet
  24. Adopters and Outcomes
  25. Dell Outlet Dell Outlet sold over $3 million worth of computers through Twitter! http://business.twitter.com/twitter101/case_dell
  26. Apple iPhone App Store Leveraging open vs. controlled distribution systems. Using the wisdom of crowds to shape product development
  27. CNN iReport Consumer driven media organized for social communication. Activation of the technology and the alignment with broadcast medium to enable the medium as a personal search engine
  28. Best Buy Twelpforce Activate employees to listen, engage and respond to the Best Buy customer base on Twitter. Amplifying the potential of the otherwise confined knowledge base
  29. Where to start? Search Align your message with the community Explore insights from your existing outposts: Use ad planning tools to gain insights about .com consumer behavior Social Media Quantcast Short URL’s Facebook Ad Planner
  30. Questions? Peter Fasano principal, mass+logic @GaPDMA/#GaPDMA and @PFasano
  • bwijanarko

    May. 26, 2019
  • socialnerdia

    Jun. 30, 2011
  • Hjumper

    Sep. 18, 2010
  • g70

    May. 13, 2010
  • figrantham

    Feb. 3, 2010
  • hsplmkting

    Jan. 29, 2010
  • nikesh.yadav

    Jan. 26, 2010
  • IdeaCrea

    Jan. 26, 2010
  • bartbruneel

    Jan. 25, 2010
  • tamihonesty

    Jan. 25, 2010
  • iwobobul

    Jan. 25, 2010
  • ricir

    Jan. 25, 2010
  • razorcoast

    Jan. 25, 2010
  • jimcaruso

    Jan. 25, 2010
  • 4niruddha

    Jan. 24, 2010
  • scottrutherford

    Jan. 24, 2010
  • alexgenovese

    Jan. 24, 2010
  • amberggren

    Jan. 24, 2010
  • ibox2000

    Jan. 24, 2010
  • disclub

    Jan. 23, 2010

Georgia Product Development Management Association invited me, Peter Fasano, to present at the December 21, 2010 meeting at the Savannah College of Art and Design in Atlanta, Ga., on the topic of Social Media.

Vues

Nombre de vues

6 177

Sur Slideshare

0

À partir des intégrations

0

Nombre d'intégrations

94

Actions

Téléchargements

255

Partages

0

Commentaires

0

Mentions J'aime

20

×