Flickr is an image and video hosting website and online community that allows users to store and share their photos. It hosts over 4 billion images as of 2009 and is widely used by bloggers to host images on their blogs. Flickr aims to help people share their photos with others and enable new ways of organizing photos. It uses a freemium business model where basic services are free, while premium features and additional storage are available through subscriptions. This model has allowed Flickr to accumulate a large user base that tags and shares photos, creating valuable metadata that improves search and discovery on the platform.

1. @pfrulas Webmarketing FLICKR

2. Flickr We want to help people make their photos available to the people who matter to them. We want to enable new ways of organizing photos and video. @pfrulas

3. @pfrulas Users Create Value Web 2.0 Takes a different approach on how business, customers and partners interact. 1980, Alvin Toffler’s best seller predicted the : Prosumer: Mix between DIY and Consumer Where the USER creates VALUE

4. @pfrulas What is Flickr ? Flickr is an image and video hosting website web services suite and online community. The service is widely used by bloggers to host images that they embed in blogs and social media. As of October 2009, it claims to host more than 4 billion images.

5. Tell a story with your photos Tell a story with your photos and allow whoever you want to comment. Add notes to explain or comment right on the photo. Favorite the photos you like best to easily find them later, and see who has favorited yours. Add people to your photos for your reference, and so they can see what you've posted. Add tags to categorize your photos and to help others find them in searches. @pfrulas

7. Expand your options with a Guest PassIt's easy to find people you know on Flickr Search by name or email Import your contacts from Yahoo! Mail, Gmail, or Hotmail Invite your friends @pfrulas

8. @pfrulas Quick Note: Flickr actually CHANGED their business model From online gaming to photo base

9. @pfrulas Freemium Give your Service away for free Even Ads are optional Acquire lots of customers Network Referral Search Offer a priced, enhanced version to customers

10. Freemium Basic Web services, for free Charging a premium for advanced or special features. The word "freemium" is created by combining the two aspects of the business model: "free" and "premium". @pfrulas

11. Start Up Cycle Have a great idea. Raise money to bring it to market ideally free to reach the largest possible market. If it proves popular, raise more money to scale it up. Repeat until you're bought by a bigger company. Now steps 2 through 4 are no longer available. So Web startups are having to do the unthinkable: come up with a business model that brings in real money while they're still young. @pfrulas

12. @pfrulas Some Freemium Cases Adobe Macromedia Skype Flickr Pandora Most Freemium companies see a 2 - 5 % Convertion Rate

13. Pandora Launched in August 2005 Users got 10 hours of free online radio at signup, after which they were asked to pay $36 per year. “In the first couple weeks we had 100,000 people come through and the vast majority listened to every last minute of their free ten hours” Pandora now has 20 million uniques $50 million in revenue last year. Subscription rates had dropped <1 % of users. 1 % of a large number is still a large number @pfrulas

14. @pfrulas Flickr Accumulating Positive Network Effects TRAFFIC click Browsing Popularity Digital Photo Flickr browse tag Editors / Tags Tech Enthusiast keyword comment Bloggers Using pics Sofisticated Filter, Ranks

15. @pfrulas Growth Reaching and Tagging Each user creates value ! The core value Dont build applications, build context for interaction

16. @pfrulas 2005 Fast Company Winner Created the largest and best organized online photo library. 1.8 million images 81% of them are public 85% have human-added metadata

17. @pfrulas Open Up Digital Content to Global User Interaction Boom of the Digital Picture

18. @pfrulas Better Search through User-Generated Information Underlined Book Tags Footnotes Annotations METADATA

19. @pfrulas Groups Flickr was a leader in creating photo image metadata to group

20. @pfrulas Catalyze and Amplify Social Network Effect Flickr owns a dynamic algorithmic means for rating, sorting and finding photographs.

21. @pfrulas DIY Syndication Flickr was the first-mover in providing self service tools for web 2.0.

22. @pfrulas How sharing can be Profitable What are the revenue streams ? Single Stream Multiple Stream Interdependent Stream Loss Leader

23. @pfrulas Long Tail Democratize the Tools of Production Democratize the Tools of Distribution Connect Supply and Demand