2. design INTRODUCTION
What to expect
We present our:
• what we did before
• concepts
• stakeholder
• persona
• interaction vision
• experience targets
• conceptual solution
• scenario
• timeline of the event
• promise
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3. design INTRODUCTION
What we did before
• Too many options, target groups too big
• Deviant choice of interesting area
We chose:
• Leeuwenstein, shopping center
• Problem: fewer customers +
inconvenience in the area
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4. design CONCEPTS
Brainstorm
• Bavaria City Rally
• Spoorzone Delft Guerilla Attack
• Zeppelin - contest
• Design a memory of the history & future
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7. design STAKEHOLDERS
Actors map
Suppliers
goods & advise
Personnel goods & advise
Customers
Regular
goods Sometimes Never
advise
money
money money
tra c control labour goods
tra c control
passer could be/
become a customer
shopkeepers of Passers
Traffic wardens
Leeuwenstein Train passengers
Car drivers Boats
Students Athletes
nuisance consultation
consultation use of the same area
nuisance
consultation
Habitants of
Construction Delftzicht
Labours
Spoorzone Parents Children
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9. design INTERACTION VISION
Interaction between user and product
• Competitive
Evoke creativity and activeness, challenge to compete and
connect with other users
• Playful
Having fun and enjoy the game, maybe being creative.
Exciting
• Connection
Feeling and expressing the connection with their social
environment. Interaction is inviting and satisfying
• Exploration
Driven by curiosity, excitement and interest. Rewarded by
new adventures
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10. design USER EXPERIENCE TARGETS
Primary user group
Families, parents in the age of 25 to 45 and children in the age of 5 to 14
The CMiD solution challenges the children, it stimulates to discover the
area around Leeuwenstein and the SpoorZone. It creates a feeling of desire to visit the
area together with the whole family.
The parents are motivated by the children to join the competition and to
discover the area themselves.
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11. design USER EXPERIENCE TARGETS
Secondary user groups
Regular visitors of Leeuwenstein
The CMiD solution makes every visit a rewarding, comforting and clear
experience. With every visit this feeling renews, challenging to visit again.
Inhabitants of Delftzicht
The CMiD solution creates a feeling of comfort, parents and children feel safe outside
and the entire area radiates tranquillity.
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12. design URBAN RUBBER
Our solution & visual style
Prototype
Modern, distinctive, fast
racing at leeuwenstein delft
Logo, headers & titles
Gill sans MT
Trustworthy, classic, pragmatic
Plain text
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14. design URBAN RUBBER
Touchpoint matrix
CT S
RA EST
IR
E NES
T TER ES PLA
Y RE ARE
AT IN D A AW
SH
PRINTED MEDIA
TV/RADIO
WEBSITE
APP
SOCIAL MEDIA
PHYSICAL AREA
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16. design URBAN RUBBER
Keeping our promise
“once the CMiD solution is there, more potential customers will come to the
area of Leeuwenstein, resulting in the same amount of customers as before
the start of the construction works”
• In the game kids learn about the current and future situation of
Leeuwenstein and Spoorzone
• Kids compete with each other, they look forward to the event
together
• Families go to the event as a team, it is not only the kids
• Kids stimulate their parents to help earning extra credits, which
they need to visit Leeuwenstein for
• At the event both parents and children can race, the event is held
at Leeuwenstein and Delftzicht
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