Patrick Kiss' slides from the IR Magazine webinar "Where's the value in social media?", Date: 10 Mar 2011

1. Investor Relations Blog: „ Mall“
g „IR
www.deutsche-euroshop.com/IRmall
Very positive feedback
But: some investment professionals
are not allowed to participate
Don‘t expect too many comments
But: Continue to promote the blog to
establish it as the first place to go
Target: topical Q&As
to li it
t limit repetitive
titi
phone calls and emails
IR Magazine Webinar | Where's the value in social media? | Patrick Kiss page 1

2. Investor Relations Contacts & Engagement Possibilities
g g
www.deutsche-euroshop.com/IR
It s
It’s all about connections
So we try to offer a broad mix
of channels to establish the
personal contact
It seems to be easier for investment
professionals to get in contact via their
semi professional/private accounts
Impression: number of contacts via
LinkedIn surges in the last weeks
(due to
(d t IPO publicity?)
bli it ?)
Mix of professional and private life
is good to establish a personal
relationship, but definitely not
welcomed by everyone
IR Magazine Webinar | Where's the value in social media? | Patrick Kiss page 2