30. 1. Supply is your biggest scaling lever
2. Systemically improve your
experience for your customers
through curating supply
3. Once product is working, focus on
building NPS to drive growth
4. Once product is growing add
marketing
@nilanp
42. 1. Availability of product
2. Availability of product
on right date / size
3. Availability at right price
point
4.Marketing bullshit (CRO)
Drivers of conversion rate
44. Summary
1. Acquiring supply solves the
chicken / egg problem
2. Focus on availability of product
at price point
3. Figure out how to scalable
acquire supply and get clear over
time on your value proposition to
suppliers
4. Focus on growth through
systemically improving your
supply base
@nilanp
62. It works !
(But barely)
It works with
no significant
issues !
63. It works !
(But barely)
It works with
no significant
issues !
It works. Wow that
was slick
64. It works !
(But barely)
It works with
no significant
issues !
It works. Wow that
was slick
You’ve just blown
my socks off that
was fucking
incredible
78. Practical advice
When to focus on
performance
marketing ?
1. If your unit economics are
better than anyone else in
the industry
2. You can target relevant
traffic
@nilanp
85. Practical advice
Pre-requisites
1. Have a great product
2. Have your first 1000
customers
3. Customers are part of high
trust networks with other
target customers
@nilanp
92. 1. Supply is your biggest scaling lever
2. Systemically improve your
experience for your customers
through curating supply
3. Once product is working, focus on
building NPS to drive growth
4. Once product is growing add
marketing
@nilanp