e-commerce

1. MICHAEL KORS

2. COMPANY PROFILE
Type Public
Founded 1981
Founder Michael kors
Key people D.Idol (CEO)
Michael kors (Director)
Headquarter New York
Area served Worldwide
Products Watches, Handbags,
Footwear's, Accessories,
Apparel
Website www.michaelkors.com

3. UNIQUE FEATURES
• Outfits for A-list celebrities:-
Michelle Obama
Catherine Zeta-Jones
Natalie Portman
Jennifer Lopez
Heidi Klum
• Featured in many movies
and songs .
• Popular among teenage girls.
• #KORSNATION campaign.

4. TARGET GROUP
• 18-25
females
• Trend
setters
• The
gifters
•Mr. money
bags

5. COMPETITORS

6. STATISTICAL REPORT

7. How to buy? Websites
◦ www.Amazon.com
◦ www.jabong.com
◦ www.wallmart.com
◦ www.elitify.com
◦ www.ethos.com
◦ www.darveys.com
◦ www.dlfemporio.com
◦ www.thecollective.com
1. Create an account
2. Find your desired item
3. Review your cart
4. Shipping your order
5. Choose a payment method
6. Review your order

8. HOMEPAGE

9. OPERATION
It operates mainly in 3
segments:-
• Retail
• Wholesale
• Licensing

10. OUTLETS IN INDIA

11. CSR ACTIVITIES
 well-known
philanthropist .
 advancement of
cancer research
 Global Ambassador
–Against Hunger for
the United Nations
World Food
Program.

12. Presented by
Poornima.s
1st M.com