This document discusses how organizations can embrace social media to enhance their employer brand. It emphasizes that being talked about on social media is important for recruitment and that job seekers now rely heavily on online sources of information when researching potential employers. It provides top reasons for organizations to use social media like publishing company culture videos, having senior leaders blog, and educating employees to advocate for the company online. The document also discusses how job seekers use sites like Glassdoor to research company reviews and highlights the top things candidates want to learn about employers from sources like compensation, benefits, mission and values, and basic company information.