2. PRESENTED BY
NAME ROLL NO
RAHUL DHAS 69
GARIMA KORI 86
PRATIMA PATIL 98
DIWAKAR VERMA 118
3. INDUSTRY ANALYSIS
The Fruit Drink market has grown at a 20% to 25%
rate.
In–home consumption of juices has gone up from
30%, three years back to 80% today.
Mango based drinks account for two thirds of fruit
drinks industry.
More than 80 % of sales happen through the
unorganized route - juice centers, street corner
shops and so on
10. DISTRIBUTION CHANNEL OF FRUIT
JUICE
One level
Two level
Manufacturer Retailer Customer
Manufacturer Retailer CustomerWholesaler
11. Enterprise Resource Planning (ERP) is an
enterprise-wide information system designed to co-
ordinate with all the resources, information &
activities needed to complete the business processes.
The focus of ERP is on resource management within
constraints to maximize the return on investment.