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Ambush marketing

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Prafulla Tekriwal
Prafulla Tekriwal
FormationSports
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Ambush Marketing Presented by Ankit Gupta Ankit Tyagi
AMBUSH MARKETING ‘ It is the unauthorized association of a business or organization with the marketing of a particular event-gaining benefit for the marketing right or licensing fee applicable in order to be associated with an event, such as sporting event’. - Jerry Welsh
Highlights of Ambush Marketing History ,[object Object],[object Object],[object Object],[object Object],[object Object]
Forms Of Ambush Marketing ,[object Object],[object Object],[object Object],[object Object]
Forms of Ambush Marketing ,[object Object],[object Object],[object Object],[object Object]
Forms of Ambush Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
NIKE ,[object Object],[object Object]
NIKE ,[object Object],[object Object],[object Object]
Ambush- The Indirect Ways ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Indirect Ways Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical Issues ,[object Object],[object Object]
Ethical Issues Contd… ,[object Object],[object Object],[object Object]
Beijing Olympics’08 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ambush – Big Bazaar ,[object Object],[object Object],[object Object]
Ambush – Go air & Kingfisher
Ambush – Audi, BMW
Cricket & Cola ,[object Object],[object Object],[object Object],[object Object]
2003 World Cup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ICC tries to stop “Ambush” ,[object Object],[object Object],[object Object]
Tussle between ICC & Players ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

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Ambush marketing

  • 1. Ambush Marketing Presented by Ankit Gupta Ankit Tyagi
  • 2. AMBUSH MARKETING ‘ It is the unauthorized association of a business or organization with the marketing of a particular event-gaining benefit for the marketing right or licensing fee applicable in order to be associated with an event, such as sporting event’. - Jerry Welsh
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  • 15. Ambush – Go air & Kingfisher
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