Fredi Schmidli introduces Lean Startup for Founder at the Investor Summit in Liechtenstein.

1. Fredi
Schmidli
Liechtenstein
2017,
Sal
am
Lindenplatz,
Schaan,
2.11.17
Lean Startup: “Increase Success of
Innovation Projects”
Lean Startup for Founders
www.pragmatic-­‐solutions.ch

2. Fredi Schmidli
• Economist
and
BA
• Management
Teams
in
various
functions
and
countries
• Entrepreneur
• Business
Angel
and
Boardmember:
www.startangels.ch
• Partner
at
pragmatic
solutions
• Community
Builder:
meetup.com/Lean-­‐startup-­‐Zurich/
2www.pragmatic-­‐solutions.ch2.11.2017

3. Goal:
To improve the success rate
Source:
Ash
Maurya «Running Lean»
• Develop
product
in
half
the
time
and
at
half
the
cost
(GE)
• Reduce
failure:
“wrong”
product
and
“premature”
scaling
3www.pragmatic-­‐solutions.ch2.11.2017

4. Goal:
To improve the success rate
2.11.2017 www.pragmatic-­‐solutions.ch
• 66%
of
successful
products/companies
significantly
change
original
business
idea
PDA
encryption
software
led
to
.. The
“Game
NeverEnding”
led
to
..
4

5. Traditional versus lean approach
Source:
Ash
Maurya:
Running Lean
2.11.2017 www.pragmatic-­‐solutions.ch 5

6. The roots of Lean Startup
Make products
customers want
Incremental
releases
Reduce
waste,
Operational
excellence
Document
your plan
Adapted
from
Janis
Fraser
Steve
Blank
2.11.2017 www.pragmatic-­‐solutions.ch 6

7. Eric Ries / Ash Maurya 2010/2012
2.11.2017 www.pragmatic-­‐solutions.ch 7

8. Lean Innovation Framework
8www.pragmatic-­‐solutions.ch2.11.2017

9. Lean Canvas (by Ash Maurya / adapted from Osterwalder)
2.11.2017 9www.pragmatic-­‐solutions.ch

10. Lean Canvas (by Ash Maurya / adapted from Osterwalder)
10www.pragmatic-­‐solutions.ch2.11.2017

11. Build-Measure-Learn Feedback Loop
Design
experiment
Pretotype,
MVP,
…Results
from
experiment
Analyse results:
Persevere,
pivot
or
quit
weeks
not
years
Guesses/Assumptions/
Hypotheses
Run
experiment
2.11.2017 www.pragmatic-­‐solutions.ch 11

12. From Idea to Problem/Solution Fit
12
Source:
Ash
Maurya «Running Lean»
www.pragmatic-­‐solutions.ch2.11.2017

13. Types of experiments
4)
Early
version
with
minimal
feature
set
that
can
be
“sold”
to
early
adopters
1)
Proposal:
a
document
describing
the
solution
3)
Fake
demo
of
any
kind
2)
Smoke
Test:
Landing
Page
to
test
interest
MVPPretotype
13www.pragmatic-­‐solutions.ch2.11.2017

14. Pretotype Example (Explainer Video)
Test
vision of
cloud service
offering –
Dropbox
14
https://www.youtube.com/watch?v=7QmCUDHpNzE
www.pragmatic-­‐solutions.ch2.11.2017

15. 15www.pragmatic-­‐solutions.ch2.11.2017
Source:
Ash
Maurya «Running Lean»
Workshop,
2015

16. Customer Development
Scale
Product
Market
fit
Problem
Solution
fit
2.11.2017 www.pragmatic-­‐solutions.ch
• Understand Problem
• Define Solution
• Validate qualitatively
• Validate quantitatively
• How do
I
accelerate
growth?
16

17. The 3 Phases of Customer Development
17
Source: Ash Maurya, Scaling Lean
What happens here?
www.pragmatic-­‐solutions.ch2.11.2017

18. In
a
Innovation
Project
it
is
unknown
what
the
customer
might
find
valuable
and
even
who
he/she
is.
Value
is
generated
by
learning
these
unknowns.
What is lean thinking?
Value
is
“providing
benefit
to
the
customer”,
anything
else
is
waste.
The Lean Innovation Challenge
2.11.2017 www.pragmatic-­‐solutions.ch 18

19. Lean Innovation is …
a
company
culture
touching
all
aspects:
Values,
Leadership,
Organisation,
Incentives,
Empowerment,
…
not
a
collection
of
tools
A
culture
can
not
be
copied
easily
2.11.2017 www.pragmatic-­‐solutions.ch 19

20. Core Lean Principle
Get out of the building
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21. Summary: Saving Potential by
applying Lean Innovation
• Lean
Canvas instead of Business
Plan
• Identification &
priorisation of risks instead of
testing the whole Business
Model
• Problem
&
Solution
interviews instead of Market
Research
• Pretotype &
MVP
instead of building the Product
• Speed
has biggest impact on
profit
21www.pragmatic-­‐solutions.ch2.11.2017

22. slideshare.net/pragmaticsolutions
fredi@pragmatic-­‐solutions.ch
facebook.com/PragmaticSolutionsGmbh
Nächstes Lean
Innovation
Training,
21./22.11.17:
https://pragmatic-­‐solutions.ch/angebot/
training/lean-­‐innovation-­‐training/
www.pragmatic-­‐solutions.ch
2.11.2017 www.pragmatic-­‐solutions.ch 22