Strategic Analysis of LVMH

1. GROUP 2
SALAZAR BENITEZ Sofia
MAO Yiyun
LIU Mengyan
SONG Tiantian
RAMACHANDRAN Prashanth

2. LVMH Strategy & Five Forces Analysis
• Emerging market
• Watches sectors and Cheval
Blanc hotel
• Product diversification /
Differentiation/ Innovation /Quality
and design
• High-speed acquisition and
Integration strategy
• Brand Image and loyalty
• Customer Shopping experience
• Quality of products
• Range of Products
• Distribution network and Channel
• Fast Industry growth rate
• Marketing and Branding
• Innovation for survival

3. Value Chain, Resources and Capabilities
 Strong brands
 Top talented
employees
 Marketing
 Few companies drive
the performance
 Imitators in Asia
 Heavy cost structure
Inbound
Logistics
Marketing Service

4. Scenarios & Key Success Factors
•Use of nano-tech fabrics, virtual mirrors and interactive
screens
•E-commerce and Style Calendars
• Direct Operation
• Mergers and Acquisitions
• Decentralization and Multi Brand Strategy
• International Marketing Mix

5. Recommendations
• Consolidate Emerging market
•Keep Acquisitions
• Brand Gathering Boutique

6. Recommendations
• Consolidate Emerging market
•Keep Acquisitions
• Brand Gathering Boutique