2. In this Issue
Art Of Living
Mr Eric Chinje
Filmciation
Blood Donation Camp
Symphonic Rhapsody
A Pythian Ode
Fight against
Corruption
Integrated Disaster
Management
Placements
Creatives
Achievements

3. Hon’ble Chancellor Principal Director
Padma Shri Dr.S.B.Mujumdar, Founder and President, Neighbour’s envy, Owner’s Pride
Symbiosis, has been awarded the prestigious ‘Pune Dr. Vidya Yeravdekar, Principal Director has been
Festival Award’ of 2011, in appreciation of his invaluable bestowed upon with Pune's Pride Award 2011.
contributions in the field of education since past several
decades.
the University of Pune for over 10 years,
Hon’ble Vice Chief of Academics of Manipal Education
Chancellor Group for three years and also founding
Director of Institute of Ayurveda and
Integrative Medicine, Bangalore. He is
founder Editor-in-Chief of Journal of
Ayurveda and Integrative Medicine and one
of the top cited authors of Elsevier SciTopics.
He has been a Convener of national
committee on Promotion of Indian Higher e r!
Education Abroad (PIHEAD) of the UGC,
an Pow
Wom
member of Boards of several Universities
and national institutions such NIPER, CSIR
ns
NBRI, ICMR RRC, member Taskforce of
National Knowledge Commission and
atulatioma on
Planning Commission, Karnataka
C ongr hu Shar as
Innovation Council, Consultant at WHO
Ma d ent
Mrs ppointm mbiosis
Dr. Bhushan Patwardhan
Geneva and SEARO. As Convener of Vision
to
Dr.Bhushan Patwardhan who has over 20 Group of EDGE Forum he is providing
her a ar of Sy iversity
istr
years in academic and University remarkable leadership for innovations in n
governance brings a unique blend of higher education sector. As Vice Chancellor Reg ational U
n
Inter
Industry-Academia executive culture. Over of Symbiosis International University he will
200 publications, 8 Patents and 18 PhD lead the effort to strengthen research,
students, he has attracted substantial innovation and entrepreneurship as well as
research funding from national and addition of new disciples in biomedical
international agencies. He was Director of sciences and humanities.
Interdisciplinary School of Health sciences of

4. INAUGURATION OF he inaugural program was hosted on Friday,
June 17, 2011. The President of the
The speakers of the induction program
included Prof. Premkumar
Parameshwaran, senior HR consultant;
CLASS OF 2011-2013 program was Dr. Vidya Yeravdekar,
Principal Director, Symbiosis and was
Prithvijit Roy, business analyst specialist
and entrepreneur; Dr. M H Bala
Symbiosis Institute of Media and graced by two other visionaries, Dr. Subrahmanya, Chairman and Professor of
communication, Bangalore inaugurated the Santrupt Misra, CEO, Carbon Black Economics at the Department of
new class (2011-13) students on Friday, July Business, and Director, Group HR, Aditya Management Studies, Indian Institute of
17, 2011. The induction program started from Birla Management Corporation Private Science (IISc), Bangalore; Dr. Gaurav
Wednesday, June 15, 2011. The induction Limited and Gautam Rajadhyaksha, one of Manik, senior Corporate R&D specialist at
program saw speakers from diverse sectors India's leading screenwriter and 3M India; Sanjeeb Patra, part of HSBC's
o f t h e c o r p o r a t e w o r l d . photographer international manager cadre; Omprakash,
VP, Human Resources at Deloitte; Dr.
Shankar Venugopal, (co)inventor on 10
issued patents and Innovation
Differentiation Leader for Emerging Market
Growth at Honeywell Technology Solutions
Ltd; and Vanitha Jain, Communications &
Brand Management Professional in
Insurance, Information technology,
Advertising and HR sector.
Gautam Rajadhyaksha stressed on how
important it is to understand the people of
India to succeed in the business world. He
asked the students to never disregard their
cultural background, and always have their
feet on ground, despite all the success and
a c c o l a d e s .
The induction program was not only
motivating but also an eye-opener of what is
r e q u i r e d t o s u c c e e d t o d a y.
-Synjini Nandy
World Bank-Media Head source. His view on each topic was interesting and
it was great for the students to be given this
Mr. Chinje talked about what he did at the
Mr. Eric Chinje World Bank and the communications
opportunity to interact with such an
accomplished individual
sector there. It started off with about twenty
The future President of Cameroon stood people in the early 1980s and increased to
five feet away from the students of SIMC-B about five hundred in the 90s.
on June 29th, 2011. His name is Eric Chinje The session was very informative,
and he is currently the head of the Global covering a wide range of topics.
Media Program at the World Bank.
During his session, Mr. Chinje encouraged
the students to ask questions and received a
variety of them. One of the questions was
about television in Cameroon, which he
helped pioneer. Television started in 1984,
fraught with political trouble. It was an elite
thirty-four people who made the initial team.
The French wanted control of the television
content and Mr. Chinje found that his
nationalism fought that thought. Thanks to
him, 65% of the content was locally produced.
Another interesting question was about the
Indian media in the eyes of the globe. Mr.
Chinje felt that the media hasn't caught up
with the fast rate at which the private sector is
growing. He feels that though India is a power
to be reckoned with globally, the media is very
much local. The Times Of India, which is one
-Saroma Srinidhi
of the most well known newspapers in India, &Supriya Char
is not an internationally recognized news

6. Integrated Disaster
A Symphonic Rhapsody Management Program
Student Council installed, Clubs showcased Preventive medicine has played a very
important role in reducing the mortality and
morbidity in any population with regard to
several important diseases such as plague,
syphilis, cholera during several different times
in the history of man. But, one grey area that
has often taken us by surprise is the
occurrence of disasters. The most recent
example is Tsunami.
The literature relating to disaster management
is meagre and there are several hollows that
need to be explored.
For the very same, SIMC-B introduced the
IDMP week as a compulsory module.
The IDMP week was conducted from the 18th of
July to the 24th of July. Eminent people from
different walks of life were invited to speak on
the different topics such as Hazard
vulnerability, Management of Disasters, first
Aid,
Hands on training and examination,
psychological warfare and terrorism etc. The
students saw the likes of ATI, St. Johns, Mr.
Pasha, Mr. Shankar Bidari, Mr. Mahesh, Mr.
Rajesh, from KSPCB, Dr. AVK Rao, Head EHS,
Biocon Ltd, Mr. MP Kanal, Head-Carbon and
Energy, Mr. Jaishankar, KSFES, and Major
General T M John, chief warden for civil
Defence, Karnataka. The session proved to be
an eye opener of sorts.
-Synjini Nandy
A Pythian Ode Various eminent achievers from different
The Annual Sports Extravaganza
sporting spheres such as Mr M P Ganesh,
CEO of Karnataka State Cricket
More Muscle To
The Sports and Adventure Club SAC,
SIMC-B organized the Annual sports
Association, an Arjuna Awardee and
Olympic Medalist with Indian Hockey team, ANNA!!!!
extravaganza of SIMC-B on August 25th, Mr Robin Uthappa, Member- Indian
2011 “A Pythian Ode”. As a part of the Cricket Team, Mr Arjun Halappa, Striker-
National Sports Week commemorating the Indian Hockey Team, Ms Bhakti
National Sports Day, a Round Table on SharmaWorld swimming champion, Mr
“The State of Sports in India” with eminent Shree Advani, Sports psychologist, Ms
sports celebrities participating in it, is being Sushmita Vishwanathan, Vice President,
organized. Karnataka Rugby Football Union, Head
Women's Division, Ms Saisudha
The idea behind the event is to discuss the Sugavanam, Programme Director of
current state of sports in India and to GoSports Foundation, Mr Joseph Hoover,
support the spirit of Hockey. Former Sports Editor Deccan Herald and
The objective of the round table was to look Mr Kalyan Ashok, Former Sports Editor
at sports achievers and talents beyond one the Hindu participated in the deliberations.
single game.
fight against
corruption

7. businesses on its payroll. It acquired news,
Rupert Murdoch story twisted it and dished it out to the
unsuspecting public keeping in mind its
It is soul searching and introspection time own vested interests. The recent scandal
for news media today. Recent happenings centers around the phone voicemail
in the UK embroiling NewsCorp owned hacking of a dead British girl, that misled The Symbiosis Institute of Media and
British tabloid "News of the World" in a her parents into believing that she was still Communication, Bengaluru, in association with
phone hacking scandal has rocked the alive. Revelations of top UK cops being on the Electronic City Industries Association,
media world and shaken public trust. This their payroll showed how complicit and ELCIA, under the aegis of the Lions Club,
has not only resulted in the closure of the greedy public office was. In a mad Bengaluru, had organized a Blood Donation
paper but has ripped the veneer off the scramble to generate sensational news Drive on Thursday, 28th July 2011 at the SIMC
face of an ugly media monster that is the thin line between ethics and greed was Campus.
threatening the very credibility of crossed.
investigative journalism. Students, faculty members, staff of the Institute
Incidentally, it was another London based and the corporate world in Electronic City
NewsCorp as an organisation is notorious paper "The Guardian" that doggedly participated in large numbers for this activity.
for following unethical means in its news pursued the matter and brought it to the Due acknowledgment was given to all the
reporting machinery. It is headed by Aussie fore with some old style investigative donors by issuing them certificates of gratitude.
Rupert Murdoch who is famous for his arm reporting. Rupert Murdoch's favourite
twisting tactics in belittling the competition saying is "Bury your mistakes". But it Needless to say, the event proved to be a
as well as bending the laws to suit his own seems like this time his mistakes are thumping success.
whim and fancies. NewsCorp is a creeping up to bury him. Only time will tell.
$32billion media conglomerate that has
Sayantan Ray
amassed a string of impressive media
properties all over the world but scratch a
little on the surface and you find it siding
with suspect businesses and restrictive
nations like China. It has a history of
getting entangled in legal and ethical
matters, a quagmire; it pays its way out of.
News of the World was famous for eyeball
grabbing sensationalism that it achieved
through a network of jailbirds, history
sheets, public servants and heads of
Tête-à-Tête with generation watches his movies more than
the older ones. He said that it doesn't
said that FTII exposed him to many other
films and that film school sharpens the
Mr. Girish Kasaravalli matter if the audience is small, even a few sensibilities and gives shape to a person's
thousand, because the ripple is created. creative abilities.
Girish Kasaravalli is a seven time national
He makes a film hoping that it would be
award winning director and one of the He stressed on the fact that he doesn't
understood by everyone. He says that the
pioneers of parallel cinema in the make a film just to narrate a story, but that
true purpose of any art is to portray socio-
Kannada language. He came to SIMC – B it's rather his view point. He needs time to
political issues.
for “Filmiciation”, the film appreciation contemplate, think and research before he
workshop held in August. We were zeros in on an idea for a movie. This is
privileged to talk to him about his life, his why he has made only twelve films in
movies and his career. He shared his twenty-seven years.
views with us about commercial cinema,
If he had to identify films that he admires,
parallel cinema and Kannada movies.
he would suggest Roshomon (Kurosawa),
His career has spanned for thirty-five Pather Panchali (Ray), Wild Strawberries
years and he has done eleven films so far. (Ingmar), Ozu's movies and movies of the
His films always address social issues, French filmmaker Henri Cartier-Bresson.
some which are relevant in society even Out of his own movies, he says that
today. He said that he's not a part of the Ghatashraddha is his personal favourite.
film industry, but rather a part of the group We asked him about the language barrier When asked about his future projects, he
of film makers. He views film as a mode of because most of his films are in Kannada said that there is a script he's working on
expression and not as an extension of and if subtitles do justice. His reply was about an actor who wants to play
theatre and literature. simple saying that all aspects in a movie Mahatma Gandhi, but he finds it difficult to
are equally important and that it's not just understand the role.
His biggest regret till date according to the dialogue. He cannot make a movie set
him is the time when he headed an in a particular place in another language As an end to the wonderful interview, we
institution for eight years, rather than because it is issue specific, but others will asked him for advice to future filmmakers
making films and that his films suffered be able to relate to it because human to which he said to not go into Bollywood
because of that. He is against compassion, relations and bonds or mainstream cinema, and I quote
mainstream cinema, saying that “It's not in transcends languages. “Bollywood is not Indian cinema. It is
my blood”. synthetic cinema.”
He gave us a short history about his start
When asked about the target audience in the industry when asked. He said that We thank Sir for his time and we wish him
and if he worries that the younger he was a pharmacist by profession, but all the best in the future and look forward
population won't be interested in parallel took a chance and went to FTII after to his next film.
cinema, he replies saying that it's a watching Samskara by Satyajit Ray. He -Saroma Srinidhi
misconception and that the younger

9. Filmciation @ SIMC- B
Stanley Kubrick once said “A film is - or should and Dr Girish Kasaravalli. The choice of films me that movies also have a mind of their own.
be - more like music than like fiction. It should screened were varied and belonged to
Prof. Manu Chakravarthy provided deep
be a progression of moods and feelings. The different languages and genres.
They included timeless classics, abstract films insights into the different aspects of world
theme, what's behind the emotion, the
and the finest works of legendary directors. cinema. Mr. K. Hariharan also delivered quite a
meaning, all that comes later”. Being a self-
Some of the movies showcased were Bicycle unique speech on his past experiences of film-
confessed movie buff myself, I couldn't agree
Thieves, Sahib Bibi aur Ghulam, Close up, making. He performed an in-depth analysis of
more. To me, movies have always been a way of
Sansho the Bailiff, Kanasembo Kudureyaneri, the movie 'Sahib,Bibi aur Ghulam'. Apart from
escaping into a world of melodrama,
short films by Shamiana etc. the intense sessions on movie reviewing, there
melodious songs, extravagant sets and graceful
were interesting lectures on topics such as
dances. I expected something along the same The distinguishing factor of the workshop was online media, future of moving image media
lines from the film appreciation workshop, but the intense dissection of the movies that took and short films.
who was to know that it would be so much place after the screenings. What I had
more. considered abstract art and sometimes a route I strongly believe that all life is an experiment.
to escapism became so much more. Movies The more experiments you make the better.
The film appreciation workshop was
suddenly seemed more complicated and And that is what moviemakers around the
conducted from August 5th to August 7th . The
intricate than I had ever imagined. The world do. They experiment. Some movies
course director was Prof Manu Chakravarthy, a
discussions which followed the screening become a thumping success, others don't; but
well known film critic and national award
pertained to a wide range of topics such as what is important is to break the rigidity, push
winner. The film appreciation workshop saw
camera angles, expressions, lightings, editing, the boundaries and experiment
the likes of eminent personalities such as Mr. H
sound design as well as history and the wholeheartedly!
N Narahari Rao, Mr. G S Bhaskar, Mr. Cyrus
Dastur, Mr. K Hariharan, Mr. Prakash Belawadi talented movie artists. It suddenly dawned on -Synjini Nandy

10. Placements for India TV, Hero Honda, Reliance, India
TV, HT Media Ltd., and Indigo etc.
Class of 2010-11 Students got offers and were placed in
organisations like Zee Network, HUL,
Unravelling the path of challenges and Wizcraft, Perfect Relations, Ogilvy,
difficulties, SIMC–B entered the Idea Spice, India Infoline, Indigo,
professional world and is making a Reliance Broadcasting Network Ltd.,
mark in the industry. At, SIMC – B, Impact, GroupOn, Mindshare, Amagi,
learning is a participative and 2 0 : 2 0 M S L , A r c h i e s , U T V,
interactive activity. Here, students Exchange4Media and many more.
exude creative energies and balance
The companies widely recognized
academics with extra–curricular
SIMCians for their their active
activities. The final placements took
involvement in the recruitment and
place for the pioneer batch of
post-recruitment process. Also, they
2009–2011 of SIMC–Bengaluru.
indicated full support towards their
The Corporate Relation Cell association with SIMC–B in future.
contacted the most reputed Ad
-Avneet Kaur
agencies, PR and Events Agencies,
Corporates, Media Houses and
Research Agencies like ZEE Network,
PepsiCo, HUL, Archies Ltd., Ogilvy,
NDTV, Perfect Relations, Wizcraft,
PLACEMENTS
Summer corporates were appreciative and full
of praise.
Internship for Some of the agencies and corporates
where the students got placed were
Class of 2010-11 Ogilvy, Mc Cann Erickson, Leo
Burnett, Pepsi Co, Revlon, Titan,
Bosch, TATA Motors, Reliance
Summer Internship is the time for Retail, Wizcraft, Metro Monkey, Big
practical exposure and for tapping a S y n e rg y, S u m e r u Ay u r v e d a ,
student's potential. Vaishnavi, L&T, JWT, Brand Comm,
Class of 2010 – 2012 proved it right Big Synergy and many more.
by walking an extra mile. They were It gave hands on industry experience
placed for their summer internships and an insight into the functioning of
in some of the best Ad, PR and Events agencies and corporates.
Agencies, Corporates, Research and
core Branding Agencies as well.
Students did a lot of hard work with
enthusiasm and dedication. The work
profiles were Events Production,
Market Research, Marketing
Communication, Branding and
Promotion Activities, Creatives, PR,
etc.
Also, some of the students got a PPO
verbally from their industry guides.
The feedbacks about the students of - Avneet Kaur
SIMC–B by the agencies and

11. It is said that it's wrong to judge a book by
its film. But when a book is adapted into a
movie, comparison of the two becomes
Harry Potter, the name alone has the inevitable.
ability to create manic excitement of such
a level that it cannot be expressed in
words. Who would have thought that the
figment of someone's imagination would
have the power to make such an impact
around the world? Today, Harry Potter,
created by J.K.Rowling, resides in many 1. Creative without strategy is called
hearts all around the world. 'art.' Creative with strategy is called
Before Harry Potter, reading books was 'advertising.'
considered a hobby by only a select -Jef I. Richards
group of children. Harry Potter brought
back the lost art of reading among them.
The books are well written and extremely 2. The best ideas come as jokes. Make
articulate. The main attraction of the your thinking as funny as possible.
books is the story. An exciting world of -David Ogilvy
magic which was as big and real as the The difference between a book and a
regular “muggle” world was unleashed. movie is in its representation. A movie is
People have been known to lose
3. All life is an experiment. The more
visual. In a book, although the writer is
themselves in the magical world of Harry guiding the path, the representation is left
experiments you make the better.
Potter while reading the books. to the creativity of the reader's mind. The -Ralph Waldo Emerson
Judging by the popularity of the books, Harry Potter series is no different. The
itseemed obvious at the time to make a only difference is that a Harry Potter fan 4. For a gallant spirit there can never be
will love to read the book and watch its
movie series as well which became a
film adaptation.
defeat.
worldwide phenomenon. Four years
after the release of the last book, people - Supriya Char
-Wallis Simpson
are thronging the theatres to watch the
last movie which released worldwide on
15th July 2011.
is slightly on the expensive side. But I'll restaurant another star for their
Bangalore at a bet my favorite pair of danglers for a fact
that you can barely stop beaming at the
hospitality. Talking about finding a table,
please make sure you book your table in
glance ambience that almost looked ethereal.
The soaring Buddha greeting us with a
transcendental gaze gave me goose
advance since it's difficult to barge and
catch some space (even on weekdays!)
Coming to dining, the cuisine is strictly
bumps the minute we set foot in. The
Exploring Bengaluru was the first thing on oriental and a breather from the regular
lighting, the music, the crowd - everything
my list when I landed in the city. This Manchurians and the Schezwans. The
seemed so finely picked.
column was born out of a mere whim, conversations took a back seat in the
when hit with the question, “What new process of relishing the food which
columns would you like to add to the makes me wonder if that was an
newsletter to increase readership?” intentional conspiracy at Shiro! The
Landing in a new city is like a bag of crispy corn in warm Teriyaki sauce and
opportunities spilling at its seams. So rock salt took no time in disappearing.
here goes my first attempt at tasting the The pale sweetness of the corn with a
Cosmo spices this city has to offer. crispy texture glazed in the sauce can do
wonders with your taste buds. Shiro has
SHIRO amazing brunch buffets at remarkable
prices which not only boast of a varied
UB City, Vittal Mallya Road menu each time, but also a supreme
The idea was a peaceful dinner and quality oriental cooking. I wouldn't be
buoyant conversations. It had been ages surprised to find myself sitting yet again in
since I had a classy getaway and got in Shiro next month soaking in the
touch with the Sarah Jessica Parker in Shiro', means castle in Japanese. experience and coming back all starry
me. The company and the light banter Exceptionally high ceilings, towering eyed with a warm smile… just enough to
were screaming for a stage to brace a sculptures, Buddha heads, red teardrop nudge me into digging up another sparkle
popular camaraderie. 'Shiro' sounded curtains, giant red lanterns, thickets of in this city that's worth talking about in my
just right! bamboo and pools of water glowing with next venture.
floating candles - redefining the concept -Anisha Nair
If you're looking for a Vada Pav and an and experience of a Restaurant and
iced latte at the end of the month with a lounge bar. The manager engaging us
tight pocket and a craving tongue to into light conversations, the waiters
shush, I'll suggest you wait till the next ushering us to our table just got the
month when the wallet is all smiles. Shiro

12. “Dude, I am so wasted right now.”
The Good, Bad “I know girl. (Hic!) Wanna do
AGONY AUNT
something crazy?”
and the Painful “I don't know. Like what?”
“Like… like a tattoo. Hahaha. ”
Do you have a burning question?
The human mind knows no bounds. We “Ahan.”
“You can get one of those dragons. Something in your horoscope not sit right
continue to hit newer lows every day. A with you? Is your girlfriend or boyfriend
Or.. or something even crazier.”
fact well demonstrated by the quality of acting weirdly? Do you feel like your life isn't
“How about a kitchen sink dude?”
ads that are spat out daily by the great, “Yeah. That's badass. going where you want it to go? Is it not on
big media factory. Just when you begin to the yellow brick road? Or do you just want
think that you have witnessed the most your name in the PRAD Times?
criminal insult on human intelligence and
good taste, the industry churns out an Never fear, Amma is here! She will answer
abomination to remind you that things all your questions, tell you the future (be
can always go from bad to worse. warned, it will mostly not come true) and ask
you to just dance and let it go!
Wait, don't tag me a cynic yet. I'm not
saying there aren't any good ads. I'm just Send in your questions, burning hot or ice
saying that there are three kinds of ads- cold, to inkslingers12@simc.edu.in and you
good ads, bad ads and the ones that will get the answers you seek!
make you cry. Umm…
So, anyway…
The other day I decided to run a Google
Let's do an analysis…
search on the worst ads ever made. Just Unique Selling Proposition : Kitchen
for kicks. In no time I was bombarded sinks that make tattoo -worthy fashion
with a hundred blog entries, all pointing statements. Ooh, ooh! I've always
out why Jessica Simpson's 'these boots wanted one of those!
are meant for walking…' probably wasn't Tagline: Make a REAL fashion
smartest choice of soundtrack for a bike statement! How- oh- how could anyone
ad (Bajaj Pulsar); or how Akshay Kumar disagree!
using a Thumbs-Up bottle as a lightning Script: 'Hahaha. That's badass.'
conductor to turn lightning into a soft Visual appeal: Yup, the sight of that
drink might have been taking the tagline kitchen sink tattoo on the model's arm
('taste the thunder') a little too literally. just about defines badass for me.
But somehow, I wasn't convinced. Those Message : Uh. Let's not go there…
I rest my case.
are definitely not the worst ads I've seen.
That's when I came across this little gem -Shaliny Chandy
of an ad:
Façade
r brains!!
Tickle you ccording
to their
Lost in a maze searching a way out
aker," a My mind looks at my heart with doubt
he fresh m
A) Who is "t
slogan? Trapped in a cage that's so not Ruth
wrigley
Mentos ocolate b
ar Where lies speak louder than the truth
Secret lorone ch
n with in the Tob No cry of prayers the sky receives
t is hidde
B) Wha
log o? And even the very own shadow deceives
A hunter
A skier y face,
A bear the smile Blinding away to the light shining hard
ademark
y tried to tr
h compan With heart locked and sense of reason barred
C) Whic iled?
and fa
Nike
Verizon
Wal-Mart nd of skin Caught in a room with thousand mirrors
'Kaya' bra
y owns the around
h compan
D) Whic ?
clinics ited
Lever Lim One true image and only reflections surround
Hindustan
arico Industries Laughing loudly at my helpless soul
Dabur M lb rands of
rt materia
rcon are a Who can't spot the one who played its role
E) Fevicryl and A ?
pany The true self lost in those thousand views
which com
ilite The picture destroyed with so many hues
nchor Pid
Camlin A cricket wor
ld With a single scar the whole face marred
rry during
tagline d id adidas ca And the real me dead in being a façade!!!!
F) Which
cu p? ing -Akansha Agarwal
ible is noth
ort Imposs
Forever sp
Just do it

13. participate in this and other events the Bhaskar Woman of the Year Award by the
Accolades including crossing the Gulf of Mexico,
Pacific Ocean and the Mediterranean
DainikBhaskar Group
-Shaliny Chandy
Sea.
Bhakti Sharma of SIMC-B comes In 2008 she swam the English Channel
across as a confident, down-to-earth again in a relay of three swimmers
young lady. Dig a little deeper and you including her mother Leena Sharma and
will come across a list of achievements friend Priyanka Gehlot, which is in Asia's
that will baffle you and make you take a record. This is also the world record of
second look at this remarkable young
woman with renewed respect and
admiration.
first mother and daughter to cross the
English Channel. Achievements
An outstanding swimmer, Bhakti's
jazz
En vogue ( fashion show)
achievements are too many to be
Theme: Garage-1st
mentioned fully and with justice. In
2010, she became the youngest
female swimmer in the world to swim Natasha Asnani
across seven seas, and the first Asian Chandni Mehta
to swim four oceans including the Arjun Tiwari
Arctic Ocean. Kavya Natrajan
Sameer Roopawala
In 2006, she crossed the English Parth Shah
Channel from Shakespeare Beach, Sonam Jain
Dover England to Callisport, France.
In 2007, she stood first in the Singing
competition at Key West 21 km race in Ankita Saha- 2nd
the Atlantic Ocean and was the first
Asian swimmer with Gold medal to And now in 2011, she has been awarded Duet Singing
Alivia Bakshi-1st
Dancing
RAVINDRA PUROHIT role in short listing the final 20-25 entries
from every region with the final round in 1st Runner up
NISSAN BRAND MANAGER 2011 Mumbai comprising of 36 students. Kevan Anand
Selection criteria were purely based on their Ruchika Sharma
respective presentation skills, Shreedas
communication skills and the approach Shraddha Mudaliar
towards the project. Trilok Karkera
2nd Runner up
Riddhi Choksi
Tanvi Bandal
Ravindra Purohit of SIMC-B 2010-2012 Nivedita Matta
is among the 18 enterprising youth, Kruti Panth
selected from across India as Nissan Jayati Ahuja
Student Brand Manager's and has
received the honorary title of 'Nissan A Pythian Ode
Brand Manager 2011'. Carrom
Incidentally the Nissan Student Brand Maithili Sawant
Manager (NSBM) Program 2011 Pankhuri Kumar
managed to garner over 2,843 student
registration from over 450 colleges Tug Of War
across 15 Indian cities, in only its Chandni Mehta
second year showcasing the popularity
of this unique student initiative to The 18-selected Student Brand Managers Star of the month- July
promote the company's brand in India. will get an opportunity to be part of Nissan
India's marketing division with a six-month Senior Batch: Gaurav Narula
As a part of the key initiative team
Nissan had tied up with Bloomberg UTV
internship during which they will receive a Junior Batch: Karthik Ramanathan
monthly stipend of Rs 30,000 each, along
who brought the jury for the NSBM 2011
which comprised of eminent
with Rs 20,000 as marketing budget to August
execute their exclusive branding initiatives
personalities like Mr. Prahlad Kakkar, Ad
to promote the Nissan Micra brand of cars in Senior Batch: Snigdha Sharma
Guru, Genesis Films, Mr. Harish Bijoor,
the country. Junior Batch: Sai Vivek
CEO of Harish Bijoor Consults Inc, Mr.
Hormazd Sorabjee, Editor, Autocar -Synjini Nandy
India, V.G. Ramakrishnan, Vice
President, Frost and Sullivan India, Mini
Menon, Executive Editor Bloomberg
UTV, all of whom played an important

14. Shradhanjali
SIMC-B deeply condoles the untimely demise of Prof. Gautam Rajadhyaksha on September 13th, 2011.
We cherish the wonderful memories of his visit to our institute and his interactions with us.
May his soul Rest in Peace.
maximises the number of eye-balls that meets the eye and prefer dealing it with
Mumbai Terror media finds attached to various channels
during the days of such disasters.
media-served, oversimplified predicates.
While 'We' so vehemently pontificate our
beliefs in pointing fingers at the dire state
Attacks One of the media trends that has emerged
of late as the new 'in thing' on such
of administrative capabilities of those in
power, we rather conveniently fail to
A month ago, when Mumbai, the instances of collective sorrow is that of regard the idea that it is 'We' that form
commercial capital of India, was taken broadcasting programs that stage 'They'. In some direct or indirect
aghast by a series of bomb blasts, people debates which mainly aim at analysing mannerisms, each one of us has
around the entire nation were taken in for the present infrastructural capacities of contributed to the situation we are part of
another shocker of its kind. However, the defence, intelligence and other today and even something as severe as
what carves a niche for the latest attacks parallel armed forces to both prevent and terrorism too falls under the same
in Mumbai is the fact that the tackle such repetitive attacks in India. umbrella. We must understand and
consequential events post the blasts were While in process of doing so, they fail not appreciate the fact that we are too dense
quite interestingly reduced to being to vent out their anger, spilling out venom a nation to remain completely shielded
predictable and of little or no substance. with their words against the government, against all sorts of possible loopholes in
The reactions to the tragedy among the forces and any other official, security. The best therefore, we could
circles in and around Mumbai were to an constitutionally recognized body. offer from our end is to educate ourselves
extent clichéd as they failed to offer enough to regard terrorism as our own
something fairly constructive to tackle the The key reason for the instantaneous
success of these programs is they problem rather than the government's as
situations of such measures. On a it compromises the lives of people who
positive front, India was once again immediately grab an emotional hold over
a society steaming up with anger, are by all means one of our own.
temporarily united and the spirit to lend a
helping hand was much on show as the frustration and grievance. When people A much needed indifference – that does
'people factor' was largely the protagonist find these sentiments of escapist attitude not demand any inter-communal affection
during the rescue acts conducted. being echoed on their television sets and – must be observed across all
newspapers by the rich and famous ones, communities at this stage to ensure a
In the revolutionized face of both print and these conjectures start transitioning into slow, steady but certain elimination of
electronic facades of new age media, the opinions at an alarming pace. anguish and resentment at all levels.
terrorist attacks have accomplished a However, it only remains to be seen how
successful penetration in the minds of This thinking henceforth – that is brutally
injected among the common minds – soon does the modern, technologically
citizens across all corners, breaking the equipped and global India changes its
physical and demographical barriers. The elevates the perceptions over
stereotyped caricatures of terrorism to stance over terrorism and lets sanity
impact of the word 'terrorism' has prevail over fundamentalism.
therefore quite substantially acquired a another level. People fail to buy and
strengthened significance in the minds of acknowledge the idea of terrorism being a
ordinary mortals, which essentially way too far deep-rooted problem than -Parth Pandya

15. The Vibrant SIMC-B Team
Star of the Month
Sat
ish
iV C
Raj
Reshma B
y Au
Jul
Anil
gus
t
September
The Ink Slingers Team
Treasurer Avneet Bindra
Convener Synjini Nandi
Co Convener Shrey Gandhi
Designers Akansha Agarwal Prativindya Patil
Reporters Saroma Srinidhi Maithili Sawant Aloka Chatterjea
Supriya Char Parth Pandya Prativindya Patil
Shaliny Chandy Chandni Mehta Akansha Agarwal
No. 95/2, #Electronic City, Hosur Road, Bengaluru- 560100, Karnataka, India
Tel: 080 6713 9587 | 9521, Fax: 080 6713 9533, contact@simc.edu.in | www.simc.edu.in