Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Product launch ppt

401 000 vues

Publié le

This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.

Publié dans : Business, Technologie
  • Just got my check for $500, Sometimes people don't believe me when I tell them about how much you can make taking paid surveys online... So I took a video of myself actually getting paid $500 for paid surveys to finally set the record straight. I'm not going to leave this video up for long, so check it out now before I take it down! ♥♥♥ http://ishbv.com/surveys6/pdf
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • I went from getting $3 surveys to $500 surveys every day!! learn more... ♥♥♥ http://ishbv.com/surveys6/pdf
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • ★★ How Long Does She Want You to Last? ★★ A recent study proved that the average man lasts just 2-5 minutes in bed (during intercourse). The study also showed that many women need at least 7-10 minutes of intercourse to reach "The Big O" - and, worse still... 30% of women never get there during intercourse. Clearly, most men are NOT fulfilling there women's needs in bed. Now, as I've said many times - how long you can last is no guarantee of being a GREAT LOVER. But, not being able to last 20, 30 minutes or more, is definitely a sign that you're not going to "set your woman's world on fire" between the sheets. Question is: "What can you do to last longer?" Well, one of the best recommendations I can give you today is to read THIS report. In it, you'll discover a detailed guide to an Ancient Taoist Thrusting Technique that can help any man to last much longer in bed. I can vouch 100% for the technique because my husband has been using it for years :) Here's the link to the report ▲▲▲ https://tinyurl.com/rockhardxxx
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • The methods and techniques in the PE Bible are exclusive to this unique program. The two step system involves low cost off the shelf natural supplements and a specially designed exercise program. Many users experience gains of almost an inch within just a few weeks of starting this unique program! Imagine having 2-4 inches of extra length and girth added onto your penis size, this Penis Enlargement Bible makes it possible. Over 5000 copies of this product have already been sold, and unlike most products on the market there is real video proof from actual users that show REAL results. You can see the video here ■■■ http://ishbv.com/pebible/pdf
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Discover a WEIRD trick I use to make over $3500 per month taking paid surveys online. read more... ●●● http://ishbv.com/surveys6/pdf
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Product launch ppt

  1. 1. Efforts by:- Prateek MishraRoshni RajMansi PanjaniAnuranjan KumarShruthi Sashi KumarMonojit Malik
  2. 2. Overview•Assorted is a deodorant product under ahypothetical start-up – Redolence Pvt. Ltd.• Partnership basis- 5 Partners•Initial investment is 25 crores
  3. 3. STRENGTH:2 focused ranges for men and womenIncredible humidity absorptioncapacityHigh differentiation factor due tofactors like humidity absorption, dualfragrances in single pack.Good distribution, promotions, andcampaigns for luring customersWEAKNESS:Only an urban market phenomenonDeodorants market is highlycompetitive and hence limited scope toincrease market shareOPPORTUNITY:Expand in more varieties to makepresence feltEventually tie up with hotel chainsand large organizations.THREATS:Deodorants sales are seasonal.Competition from Premium segmentdeodorants like axe, Garnier, set wetetc.
  4. 4. SEGMENTATIONTARGETINGPOSITIONING
  5. 5. geographicindianUrbanpeopledemographicMiddleagedMale/femaleMiddle to highincome groupWorking professionals
  6. 6. PSYCHOGRAPHICAttitudeand beliefPeople who prefer to usedeodorants and those whodo not
  7. 7. “We offer 48 hours antiperspirant deodorantsfor catering to the needs of workingprofessionals, aged between 20 to 50 years.”
  8. 8. Competitors review
  9. 9. Unilever We will defeat you
  10. 10. PRODUCT Our product would beoffered in 180 ml pack It will be available in twopacks. The design of the productwould be attractive. The U.S.P. of our product“assorted” would be that,it will be offered as adeodorant, with twofragrances in one bottle.
  11. 11. PRICEThe deodorant would be introduced in the market at aprice of Rs180.A margin of 10% would be kept for the wholesalersand a margin of 25% would be kept for the retailers.
  12. 12. • Our product “Assorted” would be launched inthe national market.• It will be available in every major city of India.We will sell our product at retailoutlets, supermarkets, apparel stores.
  13. 13. CHANNELS OF DISTRIBUTION.MANUFACTURER WHOLESALER RETAILER CUSTOMER We will be distributing our product via supermarkets in the countrylike Big Bazaar, Spencer’s, Hyper city. We would also use traditional channel i.e. unorganised stores. Ourdistribution channel length would two level distribution that willinclude manufacturer, wholesaler, retailer, customer
  14. 14. CHANNEL MEMBERS.To get adequate shelf space in the stores we wouldprovide some discounts to channel members. Initially wewould keep our margins low and allow more margins tothe channel members
  15. 15.  Our packaging would be attractive and the bottlewould be made of metal. we would be printing a health tips for keeping skinhealthy on each bottle that we will be produced. We will also be providing sample deodorants for trialpurpose but that would be done only in selectedstores.
  16. 16. NewspapersMagazineSocial networking sitesRadioTelevisionInternet ( Social Networking Sites)BrouchersBill boardsPromotional Events
  17. 17. our promotion strategy would include promotingproduct by providing deodorant in small bottles fortrial purpose (only in selected stores).
  18. 18. AROUSINGFRESHNESS INYOUR WORK LIFE
  19. 19. Research Costs Total 378002.00Communications Costs Total 641250.00Networking Costs Total 6350.00Promotions Costs Total 557500.00Advertising Costs Total 369100.00Public Relations Costs Total 160000.00Meal Costs Subtotal 37950.00List Service Costs Subtotal 77700.00Audio/Visual Services Subtotal 17870.40Additional Costs Subtotal 21695.00ESTIMATED MARKETING GRAND 2267417.40BUDGET PLAN (in Rs.)
  20. 20. BREAK EVENANALYSISUNIT COST PRICE = Rs. 180Selling price Rs. 180.00Less :Variable cost @ 60% Rs. 108.00Contribution Rs. 72.00BEP (in Units) = Fixed Cost / Contribution per unitBEP (in Units) = 13,88,889 unitsBEP (in Rs.) = Fixed Cost * Selling PriceBEP (in Rs.) = Rs.25,00,00,000
  21. 21. MARK UP PRICEMarket Suggested Retailer Price Rs.180.00Retailers Mark Up Price (25%) Rs.45.00Wholesaler Price Rs.135.00Manufacturers Mark Up Price (10%) Rs.14.00Manufacturers Cost Rs121.00Total Investment = Rs.25, 00, 00,000Total Production in One Year = 10, 00,000 UnitsFixed Cost = 40% of Investment = Rs.10, 00, 00,000
  22. 22. In case the product fails in the market , then wewould come up with new product that will targetyouths. We will reposition our product and somealteration will be made in its composition. we willuse the fixed facilities that we already have.
  23. 23. SingleSegmentTargetingOtherSegmentDiversifyingWorldwideWorld’sMarket Leader

×