Flash talk on Lean Startups, Customer Development and Lean Startups Canvas, for product design.

1. Build #09
Lean Startups Express
Alex Barrera (@abarrera)
Berlin, March 2012

2. Build #09
Lean Startups Express
15 minutes Lars time Alex Barrera (@abarrera)
Berlin, March 2012

3. Build #09
Lean Startups Express
15 minutes Lars time Alex Barrera (@abarrera)
Berlin, March 2012
promised!

4. Build #09
Alex Barrera (@abarrera)

9. THE LEAN
STARTUP

10. TOYOTA WAY
Lean Manufacturing

11. MUDA
Non-value added

12. MUDA
Non-value added
MURI
Overburden

13. MUDA
Non-value added
MURI
Overburden
MURA
Right part - Right time

14. Lean Startup = Lean Manuf. + Customer Dev.

15. The Lean Startup
“Startups that succeed are those that manage
to iterate enough times before running out of
resources”
- Eric Ries

16. Lean Startup Loop
Build / Measure / Learn

17. The Lean Startup
Ideas
Learn Build
Data Product
Measure

19. Gentsi Gembutsu

20. LE ARN ING
VA LIDA TED

21. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

22. Lean Startup Canvas
Do we have a problem worth solving?
Customer Discovery

23. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

24. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin MVP

25. Lean Startup Canvas
Do people want my solution?
Customer Validation

26. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

27. Lean Startup Canvas
How do I accelerate growth?

28. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

29. CH
EA
P!

30. Alex Barrera (@abarrera)
alex@press42.com (@42press)