2. According to professor Philip Kotler marketing is
“ Meeting the needs of your customer at profit”
By HerryW Hepner “ Marketing includes every
activity that has to do with movement of goods
from the point where they are produced to the
point where they are consumed It includes the
product planning ,Pricing ,Advertising and
analysis of market in terms of present and
potential customers”
3.
4. Green marketing consists of all the activities for satisfying
human needs and wants with minimum negative impact on
environment.
It mainly includes:
Reuse the old things , reduce the amount of wastage at
every step of marketing like production process and at the
time of distribution and Recycle the product if possible.
7. Green marketing Strategies
oUse of locally produced products to save cost of
transportation.
oUse of electronic material for recording as well as
promotion.
oUse Green packaging that can be easily dispose off.
oLabelling with responsible product use and disposal.
o Use Hybrid vehicles to save scare resources
8.
9. Green MarketingTools
Green
labeling
• It shows this product harms less to
environment like ecotel for eco sensitive
hotels, ecocert for organic agricultural
products.
Green branding
• Transform the brand design to ecological
.
Green
Advertising
• Way to influence the customer to buy
eco friendly products.
10. Some examples:
•NOKIA: Nokia take back recycling programme.
It promised to plant a tree sapling for every
handset dropped into their recycling bin.
•DELL: Removing plastic from sea and use in
their products
•Starbucks : Planning to eliminate all plastic
straws by 2020 and open 10,000 eco friendly
stores by 2025.
