2. LIFE STYLE
Life style refers to the way
consumers live and spend their
time and money.life style of a
person is typically influenced by
his/her needs,wants and
motivations and also by external
factors such as
culture,family,reference group and
social class.
3. Lifestyle is a way of life established by a society, culture,
group or individual. This includes patterns of behavior,
interaction, consumption, work, activity and interests that
describe how a person spends their time
4. DEFINITION OF
LIFESTYLE
“Lifestyle refer to a pattern of consumption
reflecting a person’s choice of how heshe
spends time and money.”
“Lifestyle recognizes that people sort
themselves into group on the basis of the
things they like to do and how they like life to
spend their leisure time and how they choose
to spend their disposable income.”
5. FEATURES OF LIFESTYLES
1. Group behavior.
2. Represents quality of relationship with
others.
3. Signs of one’s interests, likings and
preferences etc.
4. Represents one’s interaction with
environment.
5. Flexible in nature.
6. Central of one’s life like family , work etc.
6. FEATURES OF LIFE STYLE
It influence all areas of one’s activities and determines the buying behaviour
of a person.
It implies a central life interest-A person’s main interest or profession is
influenced by his core interests e.g.(food, fashion, music etc.)
Life style of a consumer depends upon various factors and any change in
one of these factors leads to change in the behaviour of the consumer.
It is a group phenomenon i.e it influences the others in a group.
