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Sensory branding

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Priyatharesini Rajendran
Priyatharesini Rajendran
BusinessTechnologie
1  sur  15
09/27/11 Priyatharesini R Poornima K Roshini S Thiyagarajar School of Management-Sensory branding
How strongly does a particular SENSE come to mind in association with the brand How is the association, is it positive or negative? Is the association really distinctive and meaningful ? Does the association evoke memories and experience? 09/27/11 Thiyagarajar School of Management-Sensory branding
SENSORY BRANDING ,[object Object],[object Object],[object Object],09/27/11 Marketing Mastermind – March, 2010 Thiyagarajar School of Management-Sensory branding
Sense of Sight ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding
Phillips Lounge ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding
Sense of Sound ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding
Crunchy Kellogg’s ,[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding
Sense of Touch ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding
Toblerone ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding
Sense of Taste ,[object Object],[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding
Lays ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding
Sense of Smell ,[object Object],[object Object],[object Object],[object Object],09/27/11 Thiyagarajar School of Management-Sensory branding
Singapore Airlines ,[object Object],[object Object],[object Object],09/27/11 www.cdf.org Thiyagarajar School of Management-Sensory branding
End Note ,[object Object],[object Object],[object Object],[object Object],[object Object],09/27/11 www.brandsense.com Thiyagarajar School of Management-Sensory branding
A brand should stand for something that is meaningful to the target market 09/27/11 Thiyagarajar School of Management-Sensory branding

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Sensory branding

  • 1. 09/27/11 Priyatharesini R Poornima K Roshini S Thiyagarajar School of Management-Sensory branding
  • 2. How strongly does a particular SENSE come to mind in association with the brand How is the association, is it positive or negative? Is the association really distinctive and meaningful ? Does the association evoke memories and experience? 09/27/11 Thiyagarajar School of Management-Sensory branding
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  • 15. A brand should stand for something that is meaningful to the target market 09/27/11 Thiyagarajar School of Management-Sensory branding