Soumettre la recherche
Mettre en ligne
What are the important brand architecture decisions in developing a branding strategy
•
Télécharger en tant que PPTX, PDF
•
4 j'aime
•
1,067 vues
Sameer Mathur
Suivre
Brand Architecture
Lire moins
Lire la suite
Business
Signaler
Partager
Signaler
Partager
1 sur 18
Télécharger maintenant
Recommandé
BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES
Avinash Singh
Brand equity
Brand equity
Anshuman Singh
MANAGING BRANDS OVER TIME
MANAGING BRANDS OVER TIME
Ashish Hande
Integrated Marketing Communication Strategy
Integrated Marketing Communication Strategy
Hisham Salah, MBA, PMD
Keller sbm3 07
Keller sbm3 07
Mansi Nandani
What is communication mix and how should it be set
What is communication mix and how should it be set
Sameer Mathur
What are the characteristics of products and how do marketers classify products
What are the characteristics of products and how do marketers classify products
Sameer Mathur
DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
Avinash Singh
Recommandé
BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES
Avinash Singh
Brand equity
Brand equity
Anshuman Singh
MANAGING BRANDS OVER TIME
MANAGING BRANDS OVER TIME
Ashish Hande
Integrated Marketing Communication Strategy
Integrated Marketing Communication Strategy
Hisham Salah, MBA, PMD
Keller sbm3 07
Keller sbm3 07
Mansi Nandani
What is communication mix and how should it be set
What is communication mix and how should it be set
Sameer Mathur
What are the characteristics of products and how do marketers classify products
What are the characteristics of products and how do marketers classify products
Sameer Mathur
DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
Avinash Singh
Customer driven marketing strategy
Customer driven marketing strategy
Ph.D (c) Turan Suleymanov
Product and brand management ppt
Product and brand management ppt
Mukku Jakkaraiah
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
VIRUPAKSHA GOUD
Marketing - Brand Positioning
Marketing - Brand Positioning
Abhishek Salunke
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demand
Sameer Mathur
Brand architecture strategy
Brand architecture strategy
Ana Jelveh آنا جلوه
Strategic Brand Management
Strategic Brand Management
Asia Pacific Marketing Institute
How can companies combine products to create strong co-brands and ingredient ...
How can companies combine products to create strong co-brands and ingredient ...
Sameer mathur
Keller sbm3 11
Keller sbm3 11
Mamun Mozid PGDHRM, CSCM
Brand Equity
Brand Equity
Sj -
Brand positioning
Brand positioning
sustkazi
How to choose the most attractive target markets.
How to choose the most attractive target markets.
Sameer Mathur
Brand Architecture
Brand Architecture
Karthik Jeganathan
Designing and implementing a branding strategy i brand architecture, brand pr...
Designing and implementing a branding strategy i brand architecture, brand pr...
Rappi Tonmoy
How is brand equity built, measured and managed
How is brand equity built, measured and managed
Sameer Mathur
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)
Jawad Chaudhry
Business to business marketing ppt
Business to business marketing ppt
Sukriti Mal
Chapter 2 strategic marketing
Chapter 2 strategic marketing
Eyya Ahmed
What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?
Sameer Mathur
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Arjun Parekh
Brand Architecture & Behaviour
Brand Architecture & Behaviour
Powerhouse Advertising
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Manisha Shrivastava
Contenu connexe
Tendances
Customer driven marketing strategy
Customer driven marketing strategy
Ph.D (c) Turan Suleymanov
Product and brand management ppt
Product and brand management ppt
Mukku Jakkaraiah
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
VIRUPAKSHA GOUD
Marketing - Brand Positioning
Marketing - Brand Positioning
Abhishek Salunke
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demand
Sameer Mathur
Brand architecture strategy
Brand architecture strategy
Ana Jelveh آنا جلوه
Strategic Brand Management
Strategic Brand Management
Asia Pacific Marketing Institute
How can companies combine products to create strong co-brands and ingredient ...
How can companies combine products to create strong co-brands and ingredient ...
Sameer mathur
Keller sbm3 11
Keller sbm3 11
Mamun Mozid PGDHRM, CSCM
Brand Equity
Brand Equity
Sj -
Brand positioning
Brand positioning
sustkazi
How to choose the most attractive target markets.
How to choose the most attractive target markets.
Sameer Mathur
Brand Architecture
Brand Architecture
Karthik Jeganathan
Designing and implementing a branding strategy i brand architecture, brand pr...
Designing and implementing a branding strategy i brand architecture, brand pr...
Rappi Tonmoy
How is brand equity built, measured and managed
How is brand equity built, measured and managed
Sameer Mathur
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)
Jawad Chaudhry
Business to business marketing ppt
Business to business marketing ppt
Sukriti Mal
Chapter 2 strategic marketing
Chapter 2 strategic marketing
Eyya Ahmed
What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?
Sameer Mathur
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Arjun Parekh
Tendances
(20)
Customer driven marketing strategy
Customer driven marketing strategy
Product and brand management ppt
Product and brand management ppt
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
Marketing - Brand Positioning
Marketing - Brand Positioning
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demand
Brand architecture strategy
Brand architecture strategy
Strategic Brand Management
Strategic Brand Management
How can companies combine products to create strong co-brands and ingredient ...
How can companies combine products to create strong co-brands and ingredient ...
Keller sbm3 11
Keller sbm3 11
Brand Equity
Brand Equity
Brand positioning
Brand positioning
How to choose the most attractive target markets.
How to choose the most attractive target markets.
Brand Architecture
Brand Architecture
Designing and implementing a branding strategy i brand architecture, brand pr...
Designing and implementing a branding strategy i brand architecture, brand pr...
How is brand equity built, measured and managed
How is brand equity built, measured and managed
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)
Business to business marketing ppt
Business to business marketing ppt
Chapter 2 strategic marketing
Chapter 2 strategic marketing
What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
En vedette
Brand Architecture & Behaviour
Brand Architecture & Behaviour
Powerhouse Advertising
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Manisha Shrivastava
Brand Architecture Process
Brand Architecture Process
FullSurge
Assessing Your Brand Architecture August 2015
Assessing Your Brand Architecture August 2015
Carol Phillips
Brand strategy - process and architecture
Brand strategy - process and architecture
sue woodward
Nivea
Nivea
Pranav Jha
Brand architecture: building brand value. Brand Breakfast 17 April 2014
Brand architecture: building brand value. Brand Breakfast 17 April 2014
CharityComms
Brand architecture
Brand architecture
zender1
18 products & brands
18 products & brands
Mazhar Iftikhar (mazhariftikhar@gmail.com)
Get your brand house in order
Get your brand house in order
Paige Booth
a journey of house of brands
a journey of house of brands
Om Prakash
Branded house vs house of brands
Branded house vs house of brands
sushanttuladhar
ROI of Social Media - Conversation Hierarchy
ROI of Social Media - Conversation Hierarchy
Social Marketing Conversations
Making Social Media Relevant
Making Social Media Relevant
Social Marketing Conversations
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Sameer Mathur
Branding a key factor for M&A deals
Branding a key factor for M&A deals
Fernando Barrenechea
Brand Acumen: Brand Architecture Systems - 2019
Brand Acumen: Brand Architecture Systems - 2019
Brand Acumen, LLC
Brand Architecture Audit
Brand Architecture Audit
Gisele Ferreira
Branch Architecture and Brand Portfolio Management and Structure
Branch Architecture and Brand Portfolio Management and Structure
Merriam Associates, LLC
ITC Brand Architecture
ITC Brand Architecture
Santhosh Madheswaran
En vedette
(20)
Brand Architecture & Behaviour
Brand Architecture & Behaviour
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Brand Architecture Process
Brand Architecture Process
Assessing Your Brand Architecture August 2015
Assessing Your Brand Architecture August 2015
Brand strategy - process and architecture
Brand strategy - process and architecture
Nivea
Nivea
Brand architecture: building brand value. Brand Breakfast 17 April 2014
Brand architecture: building brand value. Brand Breakfast 17 April 2014
Brand architecture
Brand architecture
18 products & brands
18 products & brands
Get your brand house in order
Get your brand house in order
a journey of house of brands
a journey of house of brands
Branded house vs house of brands
Branded house vs house of brands
ROI of Social Media - Conversation Hierarchy
ROI of Social Media - Conversation Hierarchy
Making Social Media Relevant
Making Social Media Relevant
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Branding a key factor for M&A deals
Branding a key factor for M&A deals
Brand Acumen: Brand Architecture Systems - 2019
Brand Acumen: Brand Architecture Systems - 2019
Brand Architecture Audit
Brand Architecture Audit
Branch Architecture and Brand Portfolio Management and Structure
Branch Architecture and Brand Portfolio Management and Structure
ITC Brand Architecture
ITC Brand Architecture
Plus de Sameer Mathur
Innovators Dilemma by Clayton Christensen
Innovators Dilemma by Clayton Christensen
Sameer Mathur
What I Know For Sure by Oprah Winfrey
What I Know For Sure by Oprah Winfrey
Sameer Mathur
Crossing The Chasm by Geoffrey A. Moore
Crossing The Chasm by Geoffrey A. Moore
Sameer Mathur
How To Win Friends And Influence People by Dale Carnegie
How To Win Friends And Influence People by Dale Carnegie
Sameer Mathur
Inside The Tornado by Geoffrey Moore
Inside The Tornado by Geoffrey Moore
Sameer Mathur
Upside of Irrationality by Dan Ariely
Upside of Irrationality by Dan Ariely
Sameer Mathur
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Sameer Mathur
The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
Sameer Mathur
To Sell Is Human by Daniel Pink
To Sell Is Human by Daniel Pink
Sameer Mathur
How Will You Measure Your Life by Clayton Christensen
How Will You Measure Your Life by Clayton Christensen
Sameer Mathur
Purple Cow by Seth Godin
Purple Cow by Seth Godin
Sameer Mathur
Positioning The Battle For Your Mind by Al Ries & Jack Trout
Positioning The Battle For Your Mind by Al Ries & Jack Trout
Sameer Mathur
Buyology by Martin Lindstrom
Buyology by Martin Lindstrom
Sameer Mathur
(MBASkills.IN) Book summary: All Marketers Are Liars
(MBASkills.IN) Book summary: All Marketers Are Liars
Sameer Mathur
(MBASkills.IN) Book Summary: 22 Immutable Laws of Branding
(MBASkills.IN) Book Summary: 22 Immutable Laws of Branding
Sameer Mathur
Yashmehrotra
Yashmehrotra
Sameer Mathur
BRAND AND BRANDING
BRAND AND BRANDING
Sameer Mathur
Three Questions You Need to ask About Your Brand
Three Questions You Need to ask About Your Brand
Sameer Mathur
Yash mehrotra iit_bhu
Yash mehrotra iit_bhu
Sameer Mathur
Brands vs Private labels
Brands vs Private labels
Sameer Mathur
Plus de Sameer Mathur
(20)
Innovators Dilemma by Clayton Christensen
Innovators Dilemma by Clayton Christensen
What I Know For Sure by Oprah Winfrey
What I Know For Sure by Oprah Winfrey
Crossing The Chasm by Geoffrey A. Moore
Crossing The Chasm by Geoffrey A. Moore
How To Win Friends And Influence People by Dale Carnegie
How To Win Friends And Influence People by Dale Carnegie
Inside The Tornado by Geoffrey Moore
Inside The Tornado by Geoffrey Moore
Upside of Irrationality by Dan Ariely
Upside of Irrationality by Dan Ariely
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
To Sell Is Human by Daniel Pink
To Sell Is Human by Daniel Pink
How Will You Measure Your Life by Clayton Christensen
How Will You Measure Your Life by Clayton Christensen
Purple Cow by Seth Godin
Purple Cow by Seth Godin
Positioning The Battle For Your Mind by Al Ries & Jack Trout
Positioning The Battle For Your Mind by Al Ries & Jack Trout
Buyology by Martin Lindstrom
Buyology by Martin Lindstrom
(MBASkills.IN) Book summary: All Marketers Are Liars
(MBASkills.IN) Book summary: All Marketers Are Liars
(MBASkills.IN) Book Summary: 22 Immutable Laws of Branding
(MBASkills.IN) Book Summary: 22 Immutable Laws of Branding
Yashmehrotra
Yashmehrotra
BRAND AND BRANDING
BRAND AND BRANDING
Three Questions You Need to ask About Your Brand
Three Questions You Need to ask About Your Brand
Yash mehrotra iit_bhu
Yash mehrotra iit_bhu
Brands vs Private labels
Brands vs Private labels
Dernier
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
CannaBusinessPlans
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Adnet Communications
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
PanhandleOilandGas
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
meghakumariji156
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
IndeedSEO
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy Verified Cash App Account
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
meghakumariji156
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
hemanthkumar470700
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
will854175
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
CannaBusinessPlans
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
DerekIwanaka1
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Falcon Invoice Discounting
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
Dernier
(20)
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Phases of Negotiation .pptx
Phases of Negotiation .pptx
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
What are the important brand architecture decisions in developing a branding strategy
1.
DECISIONS
2.
What Is
3.
Brand Architecture is
the structure of brands within and organisational identity. It defines the hierarchies within an organisation
4.
F I R
M
5.
6.
7.
Firm uses established brand
to introduce a new product
8.
9.
LINE EXTENSION Extension within
the same category
10.
CATEGORY EXTENSION Extension in
a different category Automobiles Motorcycles Snow blowers Lawn mower
11.
Branding Decisions
12.
Use of individual
or separate family brand names
13.
14.
Use of an
umbrella corporate or company brand name
15.
16.
17.
18.
Manodhar Allu National Institute
of Technology, Jamshedpur.
Télécharger maintenant