SlideShare une entreprise Scribd logo

16-5 (what is an integrated marketing communications program)

•Télécharger en tant que PPTX, PDF•
•
Sameer Mathur
Sameer Mathur

This presentation shows what is an integrated marketing communication program

Formation
1  sur  20
What is an Integrated Marketing Communications Program? -Nikunj G Katkoria -NIT Surat
“Planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time”
Strategic roles of a variety of communication disciplines, such as: 1. General Advertising 2. Direct Response 3. Sales Promotion 4. Public Relations
To provide: 1. Clarity 2. Consistency 3. Maximum impact Through seamless Integration of messages
Coordinating Media
Marketers should combine personal and non- personal communications channels to achieve maximum impact and increase message reach.
Promotions when combined with advertisements are more effective
Companies can coordinate their online and offline communication activities
Implementing IMC
Integrated marketing communications can produce stronger message consistency, help build brand and create greater sales impact
Management is forced to think about
Every way the customer comes in contact with the company
How the company communicates its positioning
Timing issues
16-5 (what is an integrated marketing communications program)
16-5 (what is an integrated marketing communications program)

Recommandé

What is an integrated marketing communications program?
What is an integrated marketing communications program?What is an integrated marketing communications program?
What is an integrated marketing communications program?Sameer Mathur
 
What are the major steps in developing effective communication?
What are the major steps in developing effective communication?What are the major steps in developing effective communication?
What are the major steps in developing effective communication?Sameer Mathur
 
16-4 (what is communications mix, and how it should be set)
16-4 (what is communications mix, and how it should be set)16-4 (what is communications mix, and how it should be set)
16-4 (what is communications mix, and how it should be set)Nikunj Katkoria
 
How do marketing communications work?
How do marketing communications work?How do marketing communications work?
How do marketing communications work?Sameer Mathur
 
Ch16 developing effective marketing communications
Ch16 developing effective marketing communicationsCh16 developing effective marketing communications
Ch16 developing effective marketing communicationsSameer Mathur
 
How do marketing communications work?
How do marketing communications work?How do marketing communications work?
How do marketing communications work?Sameer Mathur
 
Ch16 developing effective marketing communications
Ch16 developing effective marketing communicationsCh16 developing effective marketing communications
Ch16 developing effective marketing communicationsvignaesh
 
What are the major steps in developing effective communication
What are the major steps in developing effective communicationWhat are the major steps in developing effective communication
What are the major steps in developing effective communicationSameer Mathur
 

Recommandé

What is an integrated marketing communications program?
What is an integrated marketing communications program?What is an integrated marketing communications program?
What is an integrated marketing communications program?Sameer Mathur
 
What are the major steps in developing effective communication?
What are the major steps in developing effective communication?What are the major steps in developing effective communication?
What are the major steps in developing effective communication?Sameer Mathur
 
16-4 (what is communications mix, and how it should be set)
16-4 (what is communications mix, and how it should be set)16-4 (what is communications mix, and how it should be set)
16-4 (what is communications mix, and how it should be set)Nikunj Katkoria
 
How do marketing communications work?
How do marketing communications work?How do marketing communications work?
How do marketing communications work?Sameer Mathur
 
Ch16 developing effective marketing communications
Ch16 developing effective marketing communicationsCh16 developing effective marketing communications
Ch16 developing effective marketing communicationsSameer Mathur
 
How do marketing communications work?
How do marketing communications work?How do marketing communications work?
How do marketing communications work?Sameer Mathur
 
Ch16 developing effective marketing communications
Ch16 developing effective marketing communicationsCh16 developing effective marketing communications
Ch16 developing effective marketing communicationsvignaesh
 
What are the major steps in developing effective communication
What are the major steps in developing effective communicationWhat are the major steps in developing effective communication
What are the major steps in developing effective communicationSameer Mathur
 
Major Steps in Developing Effective Communication
Major Steps in Developing Effective CommunicationMajor Steps in Developing Effective Communication
Major Steps in Developing Effective CommunicationSameer Mathur
 
What are the major steps in developing effective communications?
What are the major steps in developing effective communications?What are the major steps in developing effective communications?
What are the major steps in developing effective communications?Sameer Mathur
 
16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)Nikunj Katkoria
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationSameer Mathur
 
Imc syllabus
Imc syllabusImc syllabus
Imc syllabusRavi Withu
 
Introduction to IMC
Introduction to IMCIntroduction to IMC
Introduction to IMCPrashant Kumar Gupta
 
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsChapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsDr. Ankit Kesharwani
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationAisha Shaikh
 
An Overview of Integrated Marketing Communications (IMC)
An Overview of Integrated Marketing Communications (IMC) An Overview of Integrated Marketing Communications (IMC)
An Overview of Integrated Marketing Communications (IMC) Wax Marketing, Inc.
 
An introduction to IMC
An introduction to IMCAn introduction to IMC
An introduction to IMCERIC HEWSON
 
17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)Sameer Mathur
 
Introduction to integrated marketing communication
Introduction to integrated marketing communicationIntroduction to integrated marketing communication
Introduction to integrated marketing communicationZainulabedin Khan
 
Chapter 17 Designing and Managing IMC
Chapter 17 Designing and Managing IMCChapter 17 Designing and Managing IMC
Chapter 17 Designing and Managing IMCmpgabuya
 
INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)cymark09
 
Marketing vs Advertising
Marketing vs AdvertisingMarketing vs Advertising
Marketing vs Advertisingcag714
 
Ch1introtoimc
Ch1introtoimcCh1introtoimc
Ch1introtoimcAnkush Kapoor
 
Mojor steps in developing effective communication
Mojor steps in developing effective communicationMojor steps in developing effective communication
Mojor steps in developing effective communicationSameer Mathur
 
What is the role of marketing Communications ?
What is the role of marketing Communications ?What is the role of marketing Communications ?
What is the role of marketing Communications ?Sameer Mathur
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be setSameer Mathur
 
Imc module-1 (3rd sem)
Imc module-1 (3rd sem)Imc module-1 (3rd sem)
Imc module-1 (3rd sem)Deep Shah
 
How To use Map Blogs
How To use Map BlogsHow To use Map Blogs
How To use Map BlogsStuart Lodge
 
E commerce & m-commerce
E commerce & m-commerceE commerce & m-commerce
E commerce & m-commerceSameer Mathur
 

Contenu connexe

Tendances

Major Steps in Developing Effective Communication
Major Steps in Developing Effective CommunicationMajor Steps in Developing Effective Communication
Major Steps in Developing Effective CommunicationSameer Mathur
 
What are the major steps in developing effective communications?
What are the major steps in developing effective communications?What are the major steps in developing effective communications?
What are the major steps in developing effective communications?Sameer Mathur
 
16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)Nikunj Katkoria
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationSameer Mathur
 
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsChapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsDr. Ankit Kesharwani
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationAisha Shaikh
 
An Overview of Integrated Marketing Communications (IMC)
An Overview of Integrated Marketing Communications (IMC) An Overview of Integrated Marketing Communications (IMC)
An Overview of Integrated Marketing Communications (IMC) Wax Marketing, Inc.
 
An introduction to IMC
An introduction to IMCAn introduction to IMC
An introduction to IMCERIC HEWSON
 
17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)Sameer Mathur
 
Introduction to integrated marketing communication
Introduction to integrated marketing communicationIntroduction to integrated marketing communication
Introduction to integrated marketing communicationZainulabedin Khan
 
Chapter 17 Designing and Managing IMC
Chapter 17 Designing and Managing IMCChapter 17 Designing and Managing IMC
Chapter 17 Designing and Managing IMCmpgabuya
 
INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)cymark09
 
Marketing vs Advertising
Marketing vs AdvertisingMarketing vs Advertising
Marketing vs Advertisingcag714
 
Mojor steps in developing effective communication
Mojor steps in developing effective communicationMojor steps in developing effective communication
Mojor steps in developing effective communicationSameer Mathur
 
What is the role of marketing Communications ?
What is the role of marketing Communications ?What is the role of marketing Communications ?
What is the role of marketing Communications ?Sameer Mathur
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be setSameer Mathur
 
Imc module-1 (3rd sem)
Imc module-1 (3rd sem)Imc module-1 (3rd sem)
Imc module-1 (3rd sem)Deep Shah
 

Tendances (20)

Major Steps in Developing Effective Communication
Major Steps in Developing Effective CommunicationMajor Steps in Developing Effective Communication
Major Steps in Developing Effective Communication
 
What are the major steps in developing effective communications?
What are the major steps in developing effective communications?What are the major steps in developing effective communications?
What are the major steps in developing effective communications?
 
16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Imc syllabus
Imc syllabusImc syllabus
Imc syllabus
 
Introduction to IMC
Introduction to IMCIntroduction to IMC
Introduction to IMC
 
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsChapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing Communications
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
An Overview of Integrated Marketing Communications (IMC)
An Overview of Integrated Marketing Communications (IMC) An Overview of Integrated Marketing Communications (IMC)
An Overview of Integrated Marketing Communications (IMC)
 
An introduction to IMC
An introduction to IMCAn introduction to IMC
An introduction to IMC
 
17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)
 
Introduction to integrated marketing communication
Introduction to integrated marketing communicationIntroduction to integrated marketing communication
Introduction to integrated marketing communication
 
Chapter 17 Designing and Managing IMC
Chapter 17 Designing and Managing IMCChapter 17 Designing and Managing IMC
Chapter 17 Designing and Managing IMC
 
INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)
 
Marketing vs Advertising
Marketing vs AdvertisingMarketing vs Advertising
Marketing vs Advertising
 
Ch1introtoimc
Ch1introtoimcCh1introtoimc
Ch1introtoimc
 
Mojor steps in developing effective communication
Mojor steps in developing effective communicationMojor steps in developing effective communication
Mojor steps in developing effective communication
 
What is the role of marketing Communications ?
What is the role of marketing Communications ?What is the role of marketing Communications ?
What is the role of marketing Communications ?
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be set
 
Imc module-1 (3rd sem)
Imc module-1 (3rd sem)Imc module-1 (3rd sem)
Imc module-1 (3rd sem)
 

En vedette

How To use Map Blogs
How To use Map BlogsHow To use Map Blogs
How To use Map BlogsStuart Lodge
 
E commerce & m-commerce
E commerce & m-commerceE commerce & m-commerce
E commerce & m-commerceSameer Mathur
 
M Commerce & A Case For M Marketing
M Commerce & A Case For M MarketingM Commerce & A Case For M Marketing
M Commerce & A Case For M MarketingOnyeka Akumah
 
M Marketing Toolkit Trommen 2008 11 12 V2
M Marketing Toolkit Trommen 2008 11 12 V2M Marketing Toolkit Trommen 2008 11 12 V2
M Marketing Toolkit Trommen 2008 11 12 V2Alexander Trommen
 
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...PerformanceIN
 
M-marketing and M-advertising - Coralie BARBIER
M-marketing and M-advertising - Coralie BARBIERM-marketing and M-advertising - Coralie BARBIER
M-marketing and M-advertising - Coralie BARBIERcoraliebarbier
 
Pay say- E wallet for teenagers
Pay say- E wallet for teenagersPay say- E wallet for teenagers
Pay say- E wallet for teenagersNamita Maheshwari
 
Mobile marketing strategy guide
Mobile marketing strategy guide Mobile marketing strategy guide
Mobile marketing strategy guide InMobi
 
ROLE OF E COMMERCE AND M COMMERCE
ROLE OF E COMMERCE AND M COMMERCEROLE OF E COMMERCE AND M COMMERCE
ROLE OF E COMMERCE AND M COMMERCESahil Nagpal
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
 
E Marketing Powerpoint
E Marketing PowerpointE Marketing Powerpoint
E Marketing PowerpointPETITROBOT
 
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)Sadiq Shariff
 
E-commerce and M-commerce
E-commerce and M-commerceE-commerce and M-commerce
E-commerce and M-commerceganesh_channa
 
Internet marketing-ppt
Internet marketing-pptInternet marketing-ppt
Internet marketing-pptBindu Rathore
 

En vedette (20)

How To use Map Blogs
How To use Map BlogsHow To use Map Blogs
How To use Map Blogs
 
E commerce & m-commerce
E commerce & m-commerceE commerce & m-commerce
E commerce & m-commerce
 
M Commerce & A Case For M Marketing
M Commerce & A Case For M MarketingM Commerce & A Case For M Marketing
M Commerce & A Case For M Marketing
 
M Marketing Toolkit Trommen 2008 11 12 V2
M Marketing Toolkit Trommen 2008 11 12 V2M Marketing Toolkit Trommen 2008 11 12 V2
M Marketing Toolkit Trommen 2008 11 12 V2
 
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...
 
AdReach 2013 M-Advertising Summary
AdReach 2013 M-Advertising SummaryAdReach 2013 M-Advertising Summary
AdReach 2013 M-Advertising Summary
 
M-marketing and M-advertising - Coralie BARBIER
M-marketing and M-advertising - Coralie BARBIERM-marketing and M-advertising - Coralie BARBIER
M-marketing and M-advertising - Coralie BARBIER
 
Seminário E-commerce e m-commerce
Seminário E-commerce e m-commerceSeminário E-commerce e m-commerce
Seminário E-commerce e m-commerce
 
Pay say- E wallet for teenagers
Pay say- E wallet for teenagersPay say- E wallet for teenagers
Pay say- E wallet for teenagers
 
Mobile marketing strategy guide
Mobile marketing strategy guide Mobile marketing strategy guide
Mobile marketing strategy guide
 
ROLE OF E COMMERCE AND M COMMERCE
ROLE OF E COMMERCE AND M COMMERCEROLE OF E COMMERCE AND M COMMERCE
ROLE OF E COMMERCE AND M COMMERCE
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in Indonesia
 
E Marketing Powerpoint
E Marketing PowerpointE Marketing Powerpoint
E Marketing Powerpoint
 
M-Commerce
M-CommerceM-Commerce
M-Commerce
 
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
 
E business & e-commerce contrasted
E business & e-commerce contrastedE business & e-commerce contrasted
E business & e-commerce contrasted
 
E Marketing
E MarketingE Marketing
E Marketing
 
M commerce
M commerceM commerce
M commerce
 
E-commerce and M-commerce
E-commerce and M-commerceE-commerce and M-commerce
E-commerce and M-commerce
 
Internet marketing-ppt
Internet marketing-pptInternet marketing-ppt
Internet marketing-ppt
 

Similaire à 16-5 (what is an integrated marketing communications program)

The Integrated Marketing Communications doc 6.docx
The Integrated Marketing Communications doc 6.docxThe Integrated Marketing Communications doc 6.docx
The Integrated Marketing Communications doc 6.docxintel-writers.com
 
What is integrated marketing communications program ?
What is integrated marketing communications program ?What is integrated marketing communications program ?
What is integrated marketing communications program ?Sameer Mathur
 
Komunikasi Pemasaran Terpadu_sesi 1
Komunikasi Pemasaran Terpadu_sesi 1Komunikasi Pemasaran Terpadu_sesi 1
Komunikasi Pemasaran Terpadu_sesi 1Judhie Setiawan
 
Retail Sales Mod 5.pdf
Retail Sales Mod 5.pdfRetail Sales Mod 5.pdf
Retail Sales Mod 5.pdfJayanti Pande
 
Designing & managing integrated marketing communications
Designing & managing integrated marketing communicationsDesigning & managing integrated marketing communications
Designing & managing integrated marketing communicationsArdha
 
Integrated marketing communications project by Aftab syed
Integrated marketing communications project by Aftab syedIntegrated marketing communications project by Aftab syed
Integrated marketing communications project by Aftab syedAftab Syed
 
Integrated Marketing Campaigns: Benefits, Best Practices, and Challenges | En...
Integrated Marketing Campaigns: Benefits, Best Practices, and Challenges | En...Integrated Marketing Campaigns: Benefits, Best Practices, and Challenges | En...
Integrated Marketing Campaigns: Benefits, Best Practices, and Challenges | En...Enterprise Wired
 
Advertising And Marketing Communication
Advertising And Marketing CommunicationAdvertising And Marketing Communication
Advertising And Marketing CommunicationJeff Nelson
 
Integrated Marketing Communication.pptx
Integrated Marketing Communication.pptxIntegrated Marketing Communication.pptx
Integrated Marketing Communication.pptxRoshniSingh312153
 
SM - INTEGRATED SERVICES COMMUNICATION MIX.pptx
SM - INTEGRATED SERVICES COMMUNICATION MIX.pptxSM - INTEGRATED SERVICES COMMUNICATION MIX.pptx
SM - INTEGRATED SERVICES COMMUNICATION MIX.pptxSaloniGupta854120
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communicationmokeiraomoke
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communicationmokeiraomoke
 
India case study on bajaj
India case study on bajajIndia case study on bajaj
India case study on bajajvicky5jan
 
Advertising and digital marketing -1.pptx
Advertising and digital marketing -1.pptxAdvertising and digital marketing -1.pptx
Advertising and digital marketing -1.pptxRiyazKhan241203
 
WHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdf
WHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdfWHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdf
WHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdfiM4U Digital Marketing Agency
 

Similaire à 16-5 (what is an integrated marketing communications program) (20)

The Integrated Marketing Communications doc 6.docx
The Integrated Marketing Communications doc 6.docxThe Integrated Marketing Communications doc 6.docx
The Integrated Marketing Communications doc 6.docx
 
What is integrated marketing communications program ?
What is integrated marketing communications program ?What is integrated marketing communications program ?
What is integrated marketing communications program ?
 
Komunikasi Pemasaran Terpadu_sesi 1
Komunikasi Pemasaran Terpadu_sesi 1Komunikasi Pemasaran Terpadu_sesi 1
Komunikasi Pemasaran Terpadu_sesi 1
 
Integrated Marketing Communication
Integrated Marketing Communication Integrated Marketing Communication
Integrated Marketing Communication
 
Retail Sales Mod 5.pdf
Retail Sales Mod 5.pdfRetail Sales Mod 5.pdf
Retail Sales Mod 5.pdf
 
Designing & managing integrated marketing communications
Designing & managing integrated marketing communicationsDesigning & managing integrated marketing communications
Designing & managing integrated marketing communications
 
Integrated marketing communications project by Aftab syed
Integrated marketing communications project by Aftab syedIntegrated marketing communications project by Aftab syed
Integrated marketing communications project by Aftab syed
 
L1 MKTM511.pdf
L1 MKTM511.pdfL1 MKTM511.pdf
L1 MKTM511.pdf
 
Integrated Marketing Campaigns: Benefits, Best Practices, and Challenges | En...
Integrated Marketing Campaigns: Benefits, Best Practices, and Challenges | En...Integrated Marketing Campaigns: Benefits, Best Practices, and Challenges | En...
Integrated Marketing Campaigns: Benefits, Best Practices, and Challenges | En...
 
Advertising And Marketing Communication
Advertising And Marketing CommunicationAdvertising And Marketing Communication
Advertising And Marketing Communication
 
Integrated Marketing Communication.pptx
Integrated Marketing Communication.pptxIntegrated Marketing Communication.pptx
Integrated Marketing Communication.pptx
 
SM - INTEGRATED SERVICES COMMUNICATION MIX.pptx
SM - INTEGRATED SERVICES COMMUNICATION MIX.pptxSM - INTEGRATED SERVICES COMMUNICATION MIX.pptx
SM - INTEGRATED SERVICES COMMUNICATION MIX.pptx
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communication
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communication
 
India case study on bajaj
India case study on bajajIndia case study on bajaj
India case study on bajaj
 
1 imc introduction
1 imc introduction1 imc introduction
1 imc introduction
 
Advertising and digital marketing -1.pptx
Advertising and digital marketing -1.pptxAdvertising and digital marketing -1.pptx
Advertising and digital marketing -1.pptx
 
Chapter 01
Chapter 01Chapter 01
Chapter 01
 
WHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdf
WHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdfWHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdf
WHAT IS INTEGRATED MARKETING COMMUNICATIONS (IMC).pdf
 
Tips for Planning a Marketing Campaign
Tips for Planning a Marketing CampaignTips for Planning a Marketing Campaign
Tips for Planning a Marketing Campaign
 

Plus de Sameer Mathur

(MBASkills.IN) What are the tasks necessary for successful marketing management?
(MBASkills.IN) What are the tasks necessary for successful marketing management?(MBASkills.IN) What are the tasks necessary for successful marketing management?
(MBASkills.IN) What are the tasks necessary for successful marketing management?Sameer Mathur
 
(MBASkills.IN) How has marketing management changed in recent years?
(MBASkills.IN) How has marketing management changed in recent years?(MBASkills.IN) How has marketing management changed in recent years?
(MBASkills.IN) How has marketing management changed in recent years?Sameer Mathur
 
(MBASkills.IN) What are some core marketing concepts?
(MBASkills.IN) What are some core marketing concepts?(MBASkills.IN) What are some core marketing concepts?
(MBASkills.IN) What are some core marketing concepts?Sameer Mathur
 
(MBASkills.IN) What is the scope of marketing?
(MBASkills.IN) What is the scope of marketing?(MBASkills.IN) What is the scope of marketing?
(MBASkills.IN) What is the scope of marketing?Sameer Mathur
 
(MBASkills.IN) Why is marketing important?
(MBASkills.IN) Why is marketing important?(MBASkills.IN) Why is marketing important?
(MBASkills.IN) Why is marketing important?Sameer Mathur
 
Whats your story nancy duarte
Whats your story nancy duarteWhats your story nancy duarte
Whats your story nancy duarteSameer Mathur
 
Presentation Tips | Garr Reynolds
Presentation Tips | Garr ReynoldsPresentation Tips | Garr Reynolds
Presentation Tips | Garr ReynoldsSameer Mathur
 
Apetising mashup of different modules
Apetising mashup of different modulesApetising mashup of different modules
Apetising mashup of different modulesSameer Mathur
 
Un me jeans branding in web 2.0
Un me jeans branding in web 2.0Un me jeans branding in web 2.0
Un me jeans branding in web 2.0Sameer Mathur
 
Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)Sameer Mathur
 
Module4 iitk neel sharma
Module4 iitk neel sharmaModule4 iitk neel sharma
Module4 iitk neel sharmaSameer Mathur
 
Final presentation IIM Internship (Module-4)
Final presentation IIM Internship (Module-4)Final presentation IIM Internship (Module-4)
Final presentation IIM Internship (Module-4)Sameer Mathur
 
Creativity in Advertising
Creativity in AdvertisingCreativity in Advertising
Creativity in AdvertisingSameer Mathur
 

Plus de Sameer Mathur (20)

(MBASkills.IN) What are the tasks necessary for successful marketing management?
(MBASkills.IN) What are the tasks necessary for successful marketing management?(MBASkills.IN) What are the tasks necessary for successful marketing management?
(MBASkills.IN) What are the tasks necessary for successful marketing management?
 
(MBASkills.IN) How has marketing management changed in recent years?
(MBASkills.IN) How has marketing management changed in recent years?(MBASkills.IN) How has marketing management changed in recent years?
(MBASkills.IN) How has marketing management changed in recent years?
 
(MBASkills.IN) What are some core marketing concepts?
(MBASkills.IN) What are some core marketing concepts?(MBASkills.IN) What are some core marketing concepts?
(MBASkills.IN) What are some core marketing concepts?
 
(MBASkills.IN) What is the scope of marketing?
(MBASkills.IN) What is the scope of marketing?(MBASkills.IN) What is the scope of marketing?
(MBASkills.IN) What is the scope of marketing?
 
(MBASkills.IN) Why is marketing important?
(MBASkills.IN) Why is marketing important?(MBASkills.IN) Why is marketing important?
(MBASkills.IN) Why is marketing important?
 
Module 4 assignment
Module 4 assignmentModule 4 assignment
Module 4 assignment
 
Whats your story nancy duarte
Whats your story nancy duarteWhats your story nancy duarte
Whats your story nancy duarte
 
Dove case study
Dove case studyDove case study
Dove case study
 
Chap 19, question 5
Chap 19, question 5Chap 19, question 5
Chap 19, question 5
 
Chap 19, question 4
Chap 19, question 4Chap 19, question 4
Chap 19, question 4
 
Chap 19, question 3
Chap 19, question 3Chap 19, question 3
Chap 19, question 3
 
Chap 19, question 2
Chap 19, question 2Chap 19, question 2
Chap 19, question 2
 
Chap 19, question 1
Chap 19, question 1Chap 19, question 1
Chap 19, question 1
 
Presentation Tips | Garr Reynolds
Presentation Tips | Garr ReynoldsPresentation Tips | Garr Reynolds
Presentation Tips | Garr Reynolds
 
Apetising mashup of different modules
Apetising mashup of different modulesApetising mashup of different modules
Apetising mashup of different modules
 
Un me jeans branding in web 2.0
Un me jeans branding in web 2.0Un me jeans branding in web 2.0
Un me jeans branding in web 2.0
 
Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)
 
Module4 iitk neel sharma
Module4 iitk neel sharmaModule4 iitk neel sharma
Module4 iitk neel sharma
 
Final presentation IIM Internship (Module-4)
Final presentation IIM Internship (Module-4)Final presentation IIM Internship (Module-4)
Final presentation IIM Internship (Module-4)
 
Creativity in Advertising
Creativity in AdvertisingCreativity in Advertising
Creativity in Advertising
 

Dernier

ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIFood Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIShubhangi Sonawane
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 

Dernier (20)

ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIFood Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 

16-5 (what is an integrated marketing communications program)