2. Media Piracy
•While traditional media consumption is down
(and, along with it, traditional media profits)
consumption via non-traditional channels is
up; in fact, Americans are watching more
videos, listening to more music, reading more
often, playing more video games, consuming
more news, and accessing the Internet more
than ever before – we are consuming more
media than ever but we’re simply doing it in
new ways…and also not paying for it like we
used to…
3. Media Piracy
•Worldwide, users made a total of 300 billion visits to
internet piracy sites in 2017, up 1.6% from 2016, according
to antipiracy consulting firm Muso. But while illegal
streaming and downloads of TV shows and music
increased in 2017, film piracy actually declined.
•TV accounted for more than one-third of the reported
global piracy activity, with 106.9 billion visits, followed by
music (73.9 billion) and film (53.2 billion). Muso also
looked at piracy in publishing and software.
• Around 53% of total piracy occurred on unlicensed
streaming platforms, and it’s much higher in the U.S. for
television (94%) and movie (77%) content.
4. Media Piracy
•As in past years, the United States was the No. 1 home to
digital pirates, accounting for 27.9 billion visits to piracy
sites in 2017, according to Muso. The U.S. was followed by
Russia (20.6 billion), India (17 billion), Brazil (12.7
billion), Turkey (11.9 billion), Japan (10.6 billion), France
(10.5 billion), Indonesia (10.4 billion), Germany (10.2
billion), and the U.K. (9.0 billion).
•In terms of devices, piracy continues to skew heavily
toward mobile. About 87% percent of visits to piracy sites
are via mobile devices, compared with 13% percent from
desktop computers.
5. Television & Film Media Piracy
•The amount of revenue lost to piracy has
skyrocketed from $6.7 billion in 2010 to
nearly $31.8 billion in 2016.
•The cost of piracy to Netflix, Amazon and
their streaming peers will top $50 billion by
2022.
•The US lost the most to online piracy in 2016
– $8.9 billion – and will remain the most
impacted in 2022, when $11.6 billion is
predicted to disappear.
6. Music Media Piracy
• The U.S. economy loses $12.5 billion in total output
annually as a consequence of music theft.
• Sound recording piracy leads to the loss of 71,060 jobs to
the U.S. economy.
• Music theft also leads to the loss of $2.7 billion in earnings
annually in both the sound recording industry and in
downstream retail industries.
• The U.S. federal, state and local governments lose a
minimum of $422 million in tax revenues annually due to
piracy.
• $291 million of that $422 million represents lost personal
income taxes while $131 million is lost corporate income
and production taxes.
8. • Due to the Digital Revolution it has gotten much
easier and almost routine for people to get
commercial mass media without paying for it. With
that in mind, answer the following:
• Part A.) Have you ever illegally downloaded a song,
movie, or some other form of digital media? If so,
how do you justify that decision?
• Part B.) If you were selling commercial mass media,
how would you combat the problem of digital
piracy?
IN-CLASS STUDY FOCUS
QUESTIONS
9. Changes in Mass Media Consumption
• The “Rules” of media consumption have changed
because of MEDIA CONVERGENCE; the erosion
of traditional distinctions among types of media –
consumers are now getting their media through the
same channel/device instead of distinct ones
•This “new” audience is described as being
“platform-agnostic”
• PLATFORM = MEDIA CHANNEL
• AGNOSTIC = UNCOMMITTED TO ONE (often
applied to religion)
10. Changes in Mass Media Business
• Concentration of media ownership (also known
as media consolidation) is a process whereby
progressively fewer individuals or organizations
control increasing shares of the mass media.
• Contemporary research demonstrates increasing
levels of consolidation, with many media
industries already highly concentrated and
dominated by a very small number of firms.
11. Changes in Mass Media Business
•The trend of media ownership and
consolidation has been steady. In 1983, 50
corporations controlled most of the
American media, including magazines,
books, music, news feeds, newspapers,
movies, radio and television. By 1992 that
number had dropped by half. By 2000, six
corporations had ownership of most media,
and today five dominate the industry, owing
about 90% of ALL corporate media content
consumed by Americans
12. Mass Communication Trend:
CONCENTRATION (SYNERGY)
•A result of this massive media
ownership trend is the rising
prominence of “SYNERGY”
•= SYNCHED + ENERGY
•CONCENTRATION (SYNERGY) =
Synergy can be when a
conglomerate’s subsidiaries promote
a product owned by the company
themselves.
13. Mass Communication Trend:
CONCENTRATION (SYNERGY)
• DISNEY ASSETS
• Use their TV and Radio networks to promote their
movies, toys and theme parks by incorporating
coverage into the programming itself. For example:
• GOOD MORNING AMERICA had a “Star Wars” day
• ESPN featured the trailer
• The Radio Disney Music Awards had Star Wars as part
of the program…
14.
15. •How high can this SYNERGY go?
•STAR WARS @ THE WHITE
HOUSE
Mass Communication Trend:
CONCENTRATION (SYNERGY)
16. Changes in Mass Media Business
•Why do we have this Mass Media
Corporation domination?
•The Telecommunications Act of 1996
•FREE SPEECH FOR SALE
•Details an example of how “reality” is
shaped by mass media and how this
Corporation Domination can be
detrimental to democracy
•While aired in 1996, its concerns and
predictions are still as vital today as
they ever were…
