20. Promotional Strategies by Clinic Plus
Clinic Plus has focused on changing mindsets and behaviours
to reduce girl dropouts from schools
Launched on Mother’s Day last in 2014, the campaign
advocates for keeping girls in school for an extra year.
The campaign titled -M se Maa, Maa se Mazbooti (M for
Mother, Mother for Strength) highlights the role of a mother
and her strength in making her daughter’s life better
In addition to radio and television outreach Clinic Plus also
launched on-ground activities in partnership with charity
partner Plan India. It reaches out to mothers in Plan India
communities and builds awareness on girls’ education
Clinic Plus took the initiative further by recently announcing a
scholarship programme for girls’ education
21. Promotional Strategies by Sunsilk
1. Sunsilk creates a virtual interactive hair studio on YouTube
For this, Sunsilk created a complete salon on
YouTube which was equipped with the best salon style
treatment videos and also recommended products for
your hair
2. Sunsilk sources experimental ideas for straight hair
For the new Sunsilk Perfect Straight, the brand ran a two-
phased campaign involving bloggers and the Facebook
community with the idea of sourcing crazy hair
straightening ideas, before introducing the new product
A few months earlier to the product launch,Sunsilk
launched a blogging contest inviting bloggers to share
their craziest, wackiest and wildest experimental idea to
get perfect straight hair. Simultaneously, a Facebook
contest also invited crazy ideas for straight hair, without
revealing the new product