1. TECH 621 - where are we? where are we going?
Text
[re]orientation

2. Course objectives:
‣ social media principles
‣ social media effects
‣ optimal use of social media in
contexts

3. Principles
‣ open, authentic conversation (Cluetrain
Manifesto, Naked Conversations)
‣ culture of participation, generosity
(Twitterville)
‣ perpetual beta
‣ marketable relationships
‣ organizing
‣ crowd-sourcing & collaboration
‣ information organization

4. Effects
‣ general: society, power relations
(Content Nation)
‣ specific contexts (Content Nation)
‣ generational (Born Digital)
‣ idividuals: attention, intelligence

5. Contexts
‣ [... your choice ...]
‣ interaction design
‣ SEO, online identity management
‣ privacy & security
‣ public health
‣ gov 2.0
‣ enterprise 2.0
‣ PR 2.0

6. 30 years from now...

7. 30 years from now...
‣ Staying on top of things (learning)

8. 30 years from now...
‣ Staying on top of things (learning)
‣ Learning & working in the attention
economy

9. 30 years from now...
‣ Staying on top of things (learning)
‣ Learning & working in the attention
economy
‣ Reducing a confusing, crowded space to
a manageable environment

10. 30 years from now...
‣ Staying on top of things (learning)
‣ Learning & working in the attention
economy
‣ Reducing a confusing, crowded space to
a manageable environment
‣ Learning new cultures

11. 30 years from now...
‣ Staying on top of things (learning)
‣ Learning & working in the attention
economy
‣ Reducing a confusing, crowded space to
a manageable environment
‣ Learning new cultures
‣ Making information yours - apply it to
your needs