After the heroism, collaboration: Organizational learning and the mobile space
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A presentation given with my colleague and co-author Stephanie Pau on April 16, 2009 at Museums & the Web in Indianapolis. It starts out with a report of inter-departmental collaboration around interpretation planning for exhibitions at SFMOMA and then focuses on mobile technologies, including the results of two evaluations indicating visitor preferences. Finally, we outline future directions for mobile multimedia development at SFMOMA.
![The Interpretive Goals Process ,[object Object],[object Object],[object Object],[object Object],[object Object],The Interpretive Goals Process: A collaboration](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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After the heroism, collaboration: Organizational learning and the mobile space
- 1. Peter Samis Associate Curator Interpretation Stephanie Pau Manager Interpretation San Francisco Museum of Modern Art After the heroism, collaboration : Organizational learning & the mobile space Museums & the Web 2009 • 16 April 2009
- 3. Regarding each upcoming show:
- 5. Assistant Registrar Linda Leckart on Jonathan Ive’s iPhone (communicated via a cell phone tour) Case Study 1: 246 and Counting: Recent Architecture + Design Acquisitions
- 6. Case Study 2: The Art of Participation 1950 to Now
- 7. John Cage, 4’33”, 1952 Case Study 2
- 8. Case Study 3: Frida Kahlo
- 14. Randi Korn Findings: Use of Offerings
- 17. What a visual interface brings to the party…
- 18. A way to point at and parse out the picture…
- 19. [3] [15]
- 20. Visitor feedback from Antenna’s comment book…
- 22. The stats, too, show this is a hit: 1 2 3
- 23. What about the cell phone idea?
- 24. Or the personal device download idea?
- 26. Until these obstacles are removed, pre-loaded devices —at a cost or for free— seem to correspond to the premium cultural experience museums are expected to provide .
- 27. Corroboration: Our 2 Case Studies 28 18 Stops on cell phone tour 22 706 Art of Participation 19 585 246 and Counting Incoming calls/day Incoming calls/month Exhibition
- 29. But then there was evidence like this :
- 30. Meanwhile, the story online & at home was different. RSS feed: 18,613 mp3/m4a downloads or 194 downloads/day Live Flash Streaming: numbers unknown
- 31. So what information did on-site visitors not get? Hans Haacke, News, 1969/2008
- 32. Content allocated exclusively to cell phones via 246 Tour & AoP Tour These had been part of our “interpretive plan.” Artist invitation to participate & comment Behind the scenes insights on how a museum collects Supplementary info re: each piece & the conditions of its production Back-story on how a work was acquired Artist voices Artwork-specific interpretation
- 33. On the other hand, the purpose-built & delivered multimedia tour for Frida Kahlo actually had a Halo Effect :
- 34. 25% increase in satsifaction
- 43. Content development & Production Of course, that doesn’t solve all our problems. In fact, And that’s a lot of collaboration. Staffing of Distribution Points Hardware Marketing & Promotion it’s the beginning of a whole new set !
- 44. Thank you.