27. Maple Grove – driving purchase conversion for retailers
28. The Results Visits to Lookbook & merchants Visitors to Maple Grove PR Value # of Impressions Objectives: 5,673 unique visitors to www.thelookbook.ca 290 unique visitors 15,000 unique visitors to Maple Grove 9,600 $341,220 (not including blogsphere) $225,000 9,186,617 impressions /54 articles including National Post, Marketing Magazine, CTV, City TV 2 million Actual Target
29. Trend #2 – Green Movement: Importance of Environmental Conservation and Preservation Would you say that environmental conservation and preservation is something that is becoming more important to you personally, less important, or no more or less important than it was a few years ago? Canada Post : Impact of Direct Mail on the Environment, 2008
30. Harmful Effects on the Environment Canada Post : Impact of Direct Mail on the Environment, 2008 For each of the following, please indicate how harmful you think the effects are on the environment: extremely harmful, very harmful, somewhat harmful, not very harmful.