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Resurrection of identity in Facebook:
  A produser’s attempt to navigate
through the space of erotic sociality


                                                Prakash K,
                                         Research student,
     Department of Electronic Media & Mass Communication,
                                     Pondicherry University
Social Media

• User generated content
• Interaction
• Information dissemination
Scope of the study
• SNS and UGC affect the media eco system

• Disadvantages of web 2.0

• SNS with its UGC exceeds the potentials of
  conventional media
•   Exposure of Identity
•   Profile Construction
•   Self-disclosure
•   Surveillance
      According to Foucault "He who is subjected to a
      field of visibility, and who knows it, assumes
      responsibility for the constraints of power; he
      makes them play spontaneously upon himself; he
      inscribes in himself the power relation in which he
      simultaneously plays both roles; he becomes the
      principle of his own subjection". PANOPTICISM
According to Deleuze and Guattari, “deterritorialization may mean
to take the control and order away from a land or place (territory)
that is already established and centralized. It is to undo what has
been done”. They distinguished that “relative deterritorialization is
always accompanied by reterritorialization. It is in the design of the
new power”
The individual comes again in the embryo account and makes

posts/publishes the same and has the same followers. By this the
study subject sucks back his network (reterritorialized).
The establishment of identity is made as like the
traditional patrilineal and matrilineal practice to the
embryo account. It is that of assigning names to off-
springs for the purpose of tracing ancestry or
determining inheritance and other relationships.
Thank YOU!!

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Prakash Kannan-Reserructon of identity in Facebook: A producer's attempt to navigate through the space of erotic sociality

  • 1. Resurrection of identity in Facebook: A produser’s attempt to navigate through the space of erotic sociality Prakash K, Research student, Department of Electronic Media & Mass Communication, Pondicherry University
  • 2. Social Media • User generated content • Interaction • Information dissemination
  • 3. Scope of the study • SNS and UGC affect the media eco system • Disadvantages of web 2.0 • SNS with its UGC exceeds the potentials of conventional media
  • 4. Exposure of Identity • Profile Construction • Self-disclosure • Surveillance According to Foucault "He who is subjected to a field of visibility, and who knows it, assumes responsibility for the constraints of power; he makes them play spontaneously upon himself; he inscribes in himself the power relation in which he simultaneously plays both roles; he becomes the principle of his own subjection". PANOPTICISM
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  • 11. According to Deleuze and Guattari, “deterritorialization may mean to take the control and order away from a land or place (territory) that is already established and centralized. It is to undo what has been done”. They distinguished that “relative deterritorialization is always accompanied by reterritorialization. It is in the design of the new power”
  • 12. The individual comes again in the embryo account and makes posts/publishes the same and has the same followers. By this the study subject sucks back his network (reterritorialized).
  • 13. The establishment of identity is made as like the traditional patrilineal and matrilineal practice to the embryo account. It is that of assigning names to off- springs for the purpose of tracing ancestry or determining inheritance and other relationships.
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