2. Clear Thinking, Focused Strategy, Creative Execution,
Outstanding Commercial Results...…
We are famous for outstanding design but we are no ordinary
design company.
We think. And we think differently.
We follow a disciplined, collaborative professional process but we focus
all of our creative and strategic efforts on one person:
Your customer.
3. We are a multinational team of professionals from many backgrounds and with many skillsets, but together we
focus on just one thing:
we make brands better
For over 10 years in Vietnam, we have been trusted by hundreds of multinational brands, independent
businesses, start-ups, household names, manufacturers, retailers, investors and business people like you.
They are all different but they all have one thing in common – the desire and commitment to improve
relationships with their customer.
4. We’re passionate about branding and design and we’re
here to help.
We live and breathe brands and we lead the field in
taking them to the next level and beyond.
We work with hotels, consumer goods, service
businesses, retailers, restaurateurs and anyone else who
is passionate about their business.
better brands for better business
5.
6. We follow a disciplined process to deliver the right commercial results
IDENTIFY UNDERSTAND FORMULATE CREATE EXECUTE
Clarify the Translate the
Understand the Gather Execute the brand
opportunity strategy into
issue and information and across all touchpoints:
challenge. identify key creative
Develop the
insights. - Packaging
brand (e.g. develop the
What specific - Advertising
positioning brand identity)
questions do we Explore and - Corporate collateral
framework
need to answer? interrogate: - PR etc
The product
The category
The consumer
8. Hotel de l'Opera
Accor group needed a new brand for their Hanoi based 5-star
hotel, targeting young, creative couples and business people. The
hotel celebrates indulgence in the good things life has to offer -
great food, delicious wine, good times and good friends.
Our logo delivers a proposition of ‘boutique sophistication’ with
the effervescent typeface of the word Hanoi, together with the
classic deco font of the Hotel’s name.
We created all marketing and branding material for the hotel,
including unique identities for each of the F&B outlets that truely
deliver the brand’s essence – classic, sophisticated, witty.
9. La Veranda
La Veranda needed to rebrand to bring the resort in line with
Accor Group's new M Gallery hotel collection.
Purple Asia overhauled the entire brand to ensure it matched
with the boutique, premium positioning of M-Gallery. From the
main corporate identity to the amenities and F&B outlets, we
created a complete suite of collateral and marketing materials for
the resort. We also produced a video for the MGallery website.
10. VinaLiving
VinaCapital Real Estate needed a solution to unify all
of the properties in their residential portfolio. We
developed a lifestyle umbrella brand for all the
residential developments - VinaLiving.
Based on the insight that Vietnamese people want a
sense of place which reflects their own values and
gives them a sense of security, we developed an
identity for the brand that invites consumers to ‘Live
the Dream’ with VinaLiving.
The brand is being rolled out across the entire
portfolio of residential properties and is adding value
to the sales and marketing of those properties,
helping VinaCapital achieve higher price points in a
very competitive market.
We have developed a full suite of marketing materials
for the VinaLiving brand, including brochures,
corporate collateral, and a branded website
www.vinaliving.com.vn
11. VinaLiving
Inviting consumers to realise their aspiration of owning a
home, the VinaLiving brand needed to bring that proposition
to life for consumers.
We designed the brand's 5-star sales office and showroom in
HCMC. One of the core touchpoints in the showroom is the
VinaLiving interactive application delivered on large
touchscreens.
A true branded experience that brings the proposition to life,
the interactive display means users can explore all the
VinaLiving properties and even start to design their own
apartment with the interactive floor plan tool.
Suddenly that dream seems much more real!
12. Appletree Group
Appletree Group is diversified group of business across many
segments including property development, tourism, and
retail operations.
We designed a brochure for them which pulled their diverse
portfolio together in a simple, professional and cohesive
way.
13. Blue Sapphire Resort
Blue Sapphire Resort is new resort project on the beach in
Vung Tau.
To help launch the project we developed a brand positioning
that celebrated the accessibility of the property both in terms
of location (close to HCMC) and also affordability, whilst still
delivering a premium look and feel.
We developed the brand identity, as well as all marketing
collaterals, including collateral, brochure, print ad and website.
The launch of the project has been a great success with 19
villas sold on the evening of the launch alone.
www.bluesapphire.vn
14. Asialink
With a strong business already operating in Indonesia, Asialink
saw the opportunity to launch its destination marketing company
in Vietnam.
We developed a brand that delivered a professional, experienced
and friendly personality to help Asialink develop trusted long
lasting partnerships with the travel companies they targeted
throughout the world.
Deliverables included brand identity, brochure and website.
www.asialink-holidays.com
15. Vasco's Group
A group of well known bars and
restaurants, Vasco's were about to
open a new restaurant in Saigon. This
created the opportunity to review and
refine the positioning for each of the
current outlets, as well as create a new
brand for the portfolio.
We developed the brand strategy for
the entire group, bringing each of the
outlets under one umbrella brand -
Vasco's Mediterranean.
We then went about designing new
brand identities, collateral and a group
website for Camargue, Vasco's and
Evita, as well as for the new outlet,
Vasco's at the Crescent. The result is a
group of fresh, modern, cohesive
brands.
http://www.vascosgroup.com/
16. Metropole
The Metropole Hanoi is without a doubt one of
the most premium hotels in Hanoi. Their Italian
restaurant, Angelina is the epitome of class.
Wine is an important part of the Angelina
experience but choosing a wine can also be a
very intimidating experience.
We delivered an innovative iPad application for
Angelina's wine menu allowing consumers to
browse through and engage with the menu in
a highly interactive and visual way. The act of
choosing a wine is now not only less scary but
is also really fun.
17. Trails of Indochina
Trails of Indochina is a luxury travel operator in S.E. Asia. They needed
a game-changing website and communication materials which would
firmly position them as the most creative and innovative luxury travel
provider in the region.
We commissioned new photography of highly evocative imagery
which dominated the design of the luxurious brochure and website.
The new branded material is helping drive sales and reinforce the
leadership position of the brand.
www.trailsofdindochina.com
18. Jonathan Charles
Fine Furniture
Jonathan Charles Fine Furniture is a luxury brand
of top quality reproduction English and French
antique furniture exported all around the world.
Initially with a focus in the US, after just four years
of operation, they were ready to expand globally.
Jonathan Charles needed to make sure the brand
was ready to take the company to the next level.
We helped re-position the brand and have been
responsible for developing the brand's global
communications - from branded collateral to a
very sophisticated trade website. In 2010
Jonathan Charles opened a flagship store in
Harrods, London which demonstrates the brand's
status and quality positioning.
http://www.jonathancharlesfurniture.com/
19. Atlas
Like many businesses, Atlas faced challenges as the global economic
crisis impacted on their architectural outsourcing business.
We repositioned the company as a respected design partner rather
than a functional outsourcing company. We designed new collateral,
a corporate brochure and website based on the refined positioning.
Atlas have been able to restructure and rebuild their business
effectively as a result.
http://www.atlasindustries.com/
20. Grace's Cookies
Grace’s Cookies is a charitable organisation raising money for
needy people in Vietnam through baking and selling quality
homemade cookies. After an handful of successful school bake
sales, we were enlisted to help really bring the vision of Grace's
to reality.
We developed a strategy for the brand that extended beyond
the cookies. Grace's is a brand to mobilize middle to upper
income locals and expats to give back to the community - either
through buying the cookies themselves or volunteering as
bakers or sellers. To help spread the word, we developed the
visual identity, posters, collateral and brand website for Grace's.
Since launch Grace's has raised enough money for 14 heart
saving operations for young Vietnamese children. They are well
on the way to their target of 60 by 2012. Purple Asia continues
to support Grace's on this journey.
www.gracescookies.org
21. Delta Capital Asia
With solid experience working in the UK and Hong Kong financial markets the founders of Delta
Capital Asia saw an opportunity to bring their expertise to the dynamic and high growth market of
Vietnam. They wanted to help Vietnamese entities reach their growth aspirations by providing
financial advice and connections to capital.
We developed the Delta Capital Asia brand with a dynamic icon of the delta that symbolizes the
growth and prosperity that Delta Capital Asia offer. The identity was translated across the corporate
collateral and website for the launch of the company.
http://www.deltacapitalasia.com/
22. VinaCapital
VinaCapital is Vietnam’s leading investment manager with
which we have partnered with for many years.
We have created a full suite of materials for the multi-
billion dollar business including its corporate website, a
highly sophisticated intranet application, print ads and
annual reports.
We continue to work on key branded projects for
VinaCapital and have completed project work for many of
its invested businesses.
http://www.vinacapital.com/
23. NEXT STEPS
Please get in touch if you would like to talk more about how we can take your
brand to the next level:
Matt Millard Jacqui Clement
CEO Managing Director
matt@purpleasia.com jacqui@purpleasia.com
+84 (0) 903 029 898 +84 (0) 903 055 706
“PurpleAsia is an independent, creatively led communications company
that helps to create strong, meaningful relationships between forward-
thinking companies and their customers.”
