1. Understanding the Channel Participants and
their Motivations in a New Market
An important consideration to the question of why to enter the market focuses on who is selling
in that market for your business. If you have a sales team being paid to help you to find
opportunities, those people are working to help you to succeed. In other cases, you may find that
companies are trying to encourage you to enter a market just to get their bottom line boosted. In
situations like these, it is best to learn why you should enter into a market if you have market
participants asking you to enter the market.
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