Forecast Marcom SME biz online advertising success story. Case study on how small and medium size enterprises can generate sales online.

1. Credentials in
e-Media

2. Case Study_01
Client’s Background - Investing
Industry / Financial Investor - Lead
Generation
The Challenge – 1) generate sign-ups
at under $5 immediately with a Google
Adwords account 2) high cost per click,
and the need for a aggressive strategy
3) difficult to reach the target
audience via search targeting as the
ads were more likely to be found by
through contextual targeting

3. Agency Response
The Solution
1) launched a massive content targeted
campaign with a budget of $500/day to
achieve historical data and quick quality
score.2) got in touch with experts and
Google representatives, to implement
content targeting strategies 3) quick to
respond to poor performance, and adapt
based on our learning's at the time.
4) landing pages designed with dynamic keyword
insertion to improve the quality score and user
experience 5) the campaign was extended to
other search engines such as Adsonar and MSN
to get more visitors to sign up at lower costs

4. 01_Result
1) Conversion rates increased to 16% -
From a point of no conversions to 120
a day 2)The client now enjoys sign-ups
at under $2.50 3) The current
challenge is to take the number of
conversion from 120 to 1000, bringing
the cost/conversion down to $2

5. Case Study_02
Client’s Background - Travel (Car
Rentals)
The Challenge – 1) to generate sign-
ups at under GBP30 with a Google
Adwords account 2) some of the
biggest names in the travel industry,
with deep pockets, competing for the
same space with lower rentals
3) focus on higher value sales or else
the client would end up losing a lot of
money in the initial phase

6. Agency Response
The Solution
1) launched a massive search (only)
targeted campaign with a budget of
$300/day historical data and quick
quality score.2) got in touch with
experts and google representatives, to
implement content targeting strategies
3) quick to respond to poor
performance, and adapt based on our
learning's at the time.
4) website redesigned to achieve a better brand
image and sales simultaneously 5) the campaign
was extended to other search engines such as
Yahoo and MSN to get more visitors to sign up at
lower costs

7. 02_Result
1) Conversion rates increased to 4% -
from no sales to 10 sales a day 2) The
client enjoys sales at under GBP 21/
sale, resulting in a +ROI within the
first 3 months 3) The current challenge
is to take the number of conversion
from 10 to 25, bringing the
cost/conversion down to GBP 8

8. e-Media Solutions
1) Online Marketing Strategy 4) Social Media Marketing
A comprehensive plan of action, containing Includes a varied range of services which
a mix of online options best suited to your can effectively market and promote your
requirement company on relevant social media
platforms leading to increase in leads,
traffic and sales
2) Web-Design & Development
A good looking website with easy navigation
5) e-CRM Solutions
that will ensure a great viewer experience
and a long lasting impression Online activities designed to enhance
relationship with your existing customers
and generate new inquiries
3) Search Engine Optimization
Effective SEO that will improvise the
6) Search Engine Marketing
volume and quality of traffic to you web
site from search engines Generate quality leads through search
engine advertising. Target your ads only to
relevant target groups and pay only when
they click your ad