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ATTITUDE MEASUREMENT Chapter - 7
[object Object],Meaning of Attitude Measurement
Components of Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship between Attitudes and Behavior ,[object Object],[object Object],[object Object],[object Object]
Changing Attitudes ,[object Object],[object Object],[object Object],[object Object]
Association Between Measurement of Beliefs and Situation ,[object Object]
Measurement Scales ,[object Object],[object Object],[object Object],[object Object]
TYPES OF ATTITUDE SCALES ,[object Object],Single Item Scales Continu-ous Scales Multi Item Scales Itemized Category Scales Rank Order Scales Compara-tive Scales Constant Sum Scales Paired Compari-son Scales Pictorial Scales Likert Scales Semantic Differential Scales Stapel Scales
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
 
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
Profile Analysis ,[object Object]
CONSIDERATIONS IN SELECTING A SCALE ,[object Object]
[object Object],[object Object],[object Object],[object Object],Factors which are considered while selecting a scale are given below:
Thank you for your attention Thank You

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Brm chp07