Local online marketing is an effective way for local businesses to succeed. 73% of online activity is related to local content on Google. Setting up a website, claiming listings on directories like Google Local and Yellow Pages, and using search engine optimization helps businesses be found online by local customers. Pay-per-click advertising allows businesses to get targeted traffic right away. Creating videos, press releases and social media profiles adds credibility and exposure. Collecting email addresses through signup forms enables repeated marketing to keep customers informed of new offers and services.

1. LLOOCCAALL ONLINE MARKETING
FOR BUSINESS
LOCAL BUSINESS SUCCESS FORMULA

2. PPEEOOPPLLEE AARREE LLOOOOKKIINNGG FFOORR YYOOUURR
BBUUSSIINNEESSSS EEVVEERRYY SSIINNGGLLEE DDAAYY
LOCAL BUSINESS SUCCESS FORMULA

3. “73% of activity online is in one way or
another “related to local content”
on Google

4. WWhhyy LLooccaall OOnnlliinnee
MMaarrkkeettiinngg

5. SSiittuuaattiioonn -- 11
Running an Ad in the Local
Newspaper

6. SSiittuuaattiioonn -- 11
 Many will see the ad, but how many
will be interested?

7. SSiittuuaattiioonn -- 11
 Many will see the ad, but how many
will be interested?
 Counts on people remembering the ad
later when they want the service

8. SSiittuuaattiioonn -- 11
 Many will see the ad, but how many
will be interested?
 Counts on people remembering the ad
later when they want the service
 Ad can only display so much
information

9. SSiittuuaattiioonn –– 22
Internet Search

10. SSiittuuaattiioonn -- 22
 Visitor can instantly find more information
out on the business including:
 Hours

11. SSiittuuaattiioonn -- 22
 Visitor can instantly find more information
out on the business including:
 Hours
 Phone Number

12. SSiittuuaattiioonn -- 22
 Visitor can instantly find more information
out on the business including:
 Hours
 Phone Number
 Testimonials

13. SSiittuuaattiioonn -- 22
 Visitor can instantly find more information
out on the business including:
 Hours
 Phone Number
 Testimonials
 Email Address/Contact Form

14. SSiittuuaattiioonn -- 22
 Visitor can instantly find more information
out on the business including:
 Hours
 Phone Number
 Testimonials
 Email Address/Contact Form
 Coupons

15. SSiittuuaattiioonn -- 22
 Visitor can instantly find more information
out on the business including:
 Hours
 Phone Number
 Testimonials
 Email Address/Contact Form
 Coupons
 And So Forth

16. Average MMoonntthhllyy GGooooggllee
SSeeaarrcchheess

17. Average MMoonntthhllyy GGooooggllee
SSeeaarrcchheess

18. GGooooggllee SSeeaarrcchh

19. GGooooggllee SSeeaarrcchh

20. HOW TO FIND WWHHAATT PPEEOOPPLLEE IINN
YYOOUURR LLOOCCAALL AARREEAA AARREE
SSEEAARRCCHHIINNGG FFOORR OONNLLIINNEE

21. Name of Town + Type of Business

22. Name of Town + Type of Business
Plumbers, Electricians, Builders, Mechanics, Accountants,
Acupuncture, Lawn Mowing, Café’s, Restaurants, Dentists,
Dog Trainer, Carpet Cleaner, Hair Dresser, Lawyers,
Jewellery Shops, Motels, Print Shops, Property Consultants,
Driving Schools and many more ….

23. GGooooggllee FFrreeee KKeeyywwoorrdd
TTooooll
https://adwords.google.com/select/KeywordToolExternal
https://adwords.google.com/KeywordPlanner

24. GGooooggllee FFrreeee KKeeyywwoorrdd
TTooooll
Search online by typing “google
keywords tool”

25. WHAT IISS SSEEAARRCCHH EENNGGIINNEE
OOPPTTIIMMIIZZAATTIIOONN AANNDD HHOOWW
CCAANN IITT HHEELLPP YYOOUURR
BBUUSSIINNEESSSS??

26. Search Engine OOppttiimmiizzaattiioonn
((SSEEOO))

27. Search Engine OOppttiimmiizzaattiioonn
((SSEEOO))
The process of preparing and
promoting your website in a manner that
encourages positive search engine
rankings

28. SSEEOO
Google Ads
Organic Search

29. SSEEOO CCoonnssiissttss OOff::
 Making sure your website contains
what people are looking for

30. SSEEOO CCoonnssiissttss OOff::
 Making sure your website contains
what people are looking for
 Making sure other websites are talking
about, and “linking” to your web
pages. For example local directories,
social media sites, authority websites
etc.

31. SSEEOO CCoonnssiissttss OOff::
 Making sure your website contains
what people are looking for
 Making sure other websites are talking
about, and “linking” to your web
pages. For example local directories,
social media sites, authority websites
etc.
 A website that is updated on a regular
basis

32. WHAT IISS PPAAYY PPEERR CCLLIICCKK &&
IISS IITT RRIIGGHHTT FFOORR YYOOUURR
BBUUSSIINNEESSSS??

33. PPaayy PPeerr CClliicckk ((PPPPCC))
Google Ads
Google Ads

34. PPaayy PPeerr CClliicckk ((PPPPCC))
Ads that appear in the search results,
where you pay a set amount every time
someone clicks on your ad

35. PPaayy PPeerr CClliicckk
 Unlike organic SEO, PPC ads can be
launched quickly, bringing in targeted
traffic and qualified leads to your
website.

36. PPaayy PPeerr CClliicckk
 Unlike organic SEO, PPC ads can be
launched quickly, bringing in targeted
traffic and qualified leads to your
website.
 No need to wait for ranking high

37. PPaayy PPeerr CClliicckk
 Unlike organic SEO, PPC ads can be
launched quickly, bringing in targeted
traffic and qualified leads to your
website.
 No need to wait for ranking high.
 Write proper compelling advertisement
for call to action.

38. PPaayy PPeerr CClliicckk
 Expanding your online visibility and
helping you establish your company as a
leader in your industry.

39. PPaayy PPeerr CClliicckk
 Expanding your online visibility and
helping you establish your company as a
leader in your industry.
 Assigning different ad copies for specific
keywords and demographic area.

40. PPaayy PPeerr CClliicckk
 Expanding your online visibility and
helping you establish your company as a
leader in your industry.
 Assigning different ad copies for specific
keywords and demographic area
 Pay for PPC only when an ad is clicked,
it’s easy to manage costs, track
conversions, and determine your ROI

41. PPaayy PPeerr CClliicckk
 Adwords.google.com

42. GOOGLE LLOOCCAALL BBUUSSIINNEESSSS
DDIIRREECCTTOORRYY && HHOOWW IITT CCAANN
HHEELLPP YYOOUURR BBUUSSIINNEESSSS

43. Google LLooccaall BBuussiinneessss
DDiirreeccttoorryy
Google’s Local
Business Directory

44. Google LLooccaall BBuussiinneessss
DDiirreeccttoorryy
http://www.google.com/local/add
http://www.google.co.nz/business/placesforbusiness/

45. AADDDDIITTIIOONNAALL BBUUSSIINNEESSSS
DDIIRREECCTTOORRIIEESS

46. AAddddiittiioonnaall BBuussiinneessss
DDiirreeccttoorriieess
Yellow Pages
Localist
Finda
Gumtree
TradeMe
Other directories related to your niche
market..

47. PPEEOOPPLLEE AARREE TTAALLKKIINNGG
AABBOOUUTT YYOOUURR BBUUSSIINNEESSSS
OONNLLIINNEE

48. PPooppuullaarr RReevviieeww WWeebbssiitteess::
•Google.com’s Local directory
•Finda
•Facebook Reviews
•Food Review Sites (Menumania,
menus’s etc)

49. OOnnlliinnee RReevviieewwss

50. FFaacceebbooookk RRaattiinnggss

51. DDeeaall WWiitthh NNeeggaattiivvee RReevviieewwss
Fact: You can not delete it, deal with it.
Respond quickly to negative review and try to resolve
the issue.
Contact the review site
Populate with more positive reviews
Encourage your clients to give reviews on your site. That
way even negative review will come to you and you have
control to delete it and also it gives an opportunity to
know your business better.

52. RReevviieewwss oonn yyoouurr wweebbssiittee

53. RReevviieewwss oonn yyoouurr wweebbssiittee

54. FFaacceebbooookk

55. FFaacceebbooookk
Facebook is a global social networking website
and is one of the most popular spots on the
net.

56. BBeenneeffiittss ooff FFaacceebbooookk
 Gives you exposure through the
friends of friends

57. BBeenneeffiittss ooff FFaacceebbooookk
 Gives you exposure through the
friends of friends
 Adds “social proof” to your business

58. BBeenneeffiittss ooff FFaacceebbooookk
 Gives you exposure through the
friends of friends
 Adds “social proof” to your business
 People on Facebook are use to
marketing

59. YOUR FACEBOOK PAGE:
Facebook Ads Facebook
Ads

60. YOUR FACEBOOK PAGE:
Facebook Ads Facebook
Ads

61. TTHHEE PPOOWWEERR OOFF OONNLLIINNEE
PPRREESSSS RREELLEEAASSEESS FFOORR
YYOOUURR BBUUSSIINNEESSSS

62. PPrreessss RReelleeaasseess

63. PPrreessss RReelleeaasseess
Press releases are written articles about
your business that can be circulated to
various media outlets (and much more)

64. Online PPrreessss RReelleeaasseess
 No need to mail or even fax

65. Online PPrreessss RReelleeaasseess
 No need to mail or even fax
 Distribution can be very quick

66. Online PPrreessss RReelleeaasseess
 No need to mail or even fax
 Distribution can be very quick
 Published online, which brings
valuable backlinks

67. Online PPrreessss RReelleeaasseess
 No need to mail or even fax
 Distribution can be very quick
 Published online, which brings
valuable backlinks
 Sending a press release just one place
can result in it being passed on to
many others

68. Online PPrreessss RReelleeaasseess
SSiitteess
 http://pr.co.nz
 http://www.prlog.org/submit-free-press-release. http://www.prweb.com
 http://www.24-7pressrelease.com
 http://www.clickpress.com

69. TTAAKKIINNGG AADDVVAANNTTAAGGEE OOFF
YYOOUUTTUUBBEE && OOTTHHEERR VVIIDDEEOO
WWEEBBSSIITTEESS

70. VViiddeeoo MMaarrkkeettiinngg

71. VViiddeeoo MMaarrkkeettiinngg
 Credibility

72. VViiddeeoo MMaarrkkeettiinngg
 Credibility
 Exposure

73. VViiddeeoo MMaarrkkeettiinngg
 Credibility
 Exposure
 Ability to share more about your
business

74. VViiddeeoo MMaarrkkeettiinngg
 Credibility
 Exposure
 Ability to share more about your
business
 Making the most of your commercials

75. VViiddeeoo MMaarrkkeettiinngg
 Credibility
 Exposure
 Ability to share more about your
business
 Making the most of your commercials
 Search engine optimization benefits

76. Type of VViiddeeoo’’ss tthhaatt wwoorrkk
 Promotional Videos
 Product Demo Videos
 Training Videos
 Testimonial Videos
 Funny Viral Videos

77. UUSSIINNGG AANN EEMMAAIILL
CCAAPPTTUURREE SSEERRVVIICCEE FFOORR
YYOOUURR BBUUSSIINNEESSSS

78. EEmmaaiill MMaarrkkeettiinngg
AAddvvaannttaaggeess

79. EEmmaaiill MMaarrkkeettiinngg
AAddvvaannttaaggeess
 Allows you to market repeatedly

80. EEmmaaiill MMaarrkkeettiinngg
AAddvvaannttaaggeess
 Allows you to market repeatedly
 Establish yourself as an expert

81. EEmmaaiill MMaarrkkeettiinngg
AAddvvaannttaaggeess
 Allows you to market repeatedly
 Establish yourself as an expert
 Keep your business in the minds of
your potential customers.

82. EEmmaaiill MMaarrkkeettiinngg
AAddvvaannttaaggeess
 Allows you to market repeatedly
 Establish yourself as an expert
 Keep your business in the minds of
your potential customers
 Explore joint ventures with other
businesses

83. EEmmaaiill MMaarrkkeettiinngg
AAddvvaannttaaggeess
 Allows you to market repeatedly
 Establish yourself as an expert
 Keep your business in the minds of
your potential customers
 Explore joint ventures with other
businesses
 Can be “hands off” once implemented

84. Signup FFoorrmm oonn wweebbssiittee

85. Signup SSaammpplleess ffoorr LLeeaadd
GGeenneerraattiioonn

86. Signup Groupon NNZZ ffoorr LLeeaadd
GGeenneerraattiioonn

87. wwwwww..mmaaiillcchhiimmpp..ccoomm

88. wwwwww..ggeettrreessppoonnssee..ccoomm

89. Wordpress NNeewwsslleetttteerr
PPlluuggiinnss

90. IINNTTEERRNNEETT MMAARRKKEETTIINNGG
BBUUIILLDDSS UUPPOONN TTHHEE
SSUUCCCCEESSSS OOFF YYOOUURR
CCOOMMPPEETTIITTIIOONN

91. Build Your CCaammppaaiiggnn bbyy SSttuuddyyiinngg::
•Current positioning of your competition
•Amount of promotion your competition did to
get to the top
•The “keywords” your competition is targeting
•The type of sales approach they are employing
to convert visitors

92. TTHHEE LLOONNGG TTEERRMM
BBEENNEEFFIITTSS OOFF IINNTTEERRNNEETT
MMAARRKKEETTIINNGG FFOORR YYOOUURR
BBUUSSIINNEESSSS

93. LLoonngg TTeerrmm BBeenneeffiittss::
•The internet is currently “the” place to
be, and it is just getting started!
•Even if you are enjoying good rankings
in the search engines, if you haven’t
done any online promotion it won’t last
•An important element of any marketing
campaign is repetition

94. TThhaannkk YYoouu!!
CLOUD MEDIA LTD, Website: www.cloudmedia.co.nz
Email: raj@cloudmedia.co.nz, Mob: 021 2541 957