1. Effective Communication
Techniques

2. Communication
• Communication is the
transmission of an idea or feeling
so that the sender and receiver
share the same understanding.
• It is a process of exchanging –
Information
Ideas
Thoughts
Feelings
Emotions
Through –
Speech
Signals
Writing

3. Effective Communication
• “The process of Sending a message in such a way that the
message received is as close in meaning as possible to the
message intended”.

6. Listening Skills
• Listening is the absorption of the meanings of words and sentences by the
brain. Listening leads to the understanding of facts and ideas.
• Although we “learn” to listen on our mother’s knee, very few persons have
ever been thought to listen. The most common complaint of subordinates
about their supervisor is: “He / She never listens..
• Various stages to listening:
Hearing
Focusing on the message not the person
Comprehending and interpreting
Analyzing and Evaluating
Responding
Remembering

7. Rules for Better Listening:
• Stop Talking.
• Repeat / Paraphrase.
• Clarify / Probe.
• Maintain Eye Contact.

8. Techniques for the Receiver Developing Listening
Skills
• Be Prepare to listen.
• Don’t interrupt..
• Concentrate on Words & Meaning.
• Learn to Distinguish between
• Peripheral Listening.
• Projective Listening.
• Improve Surroundings.
• Concentrate.

9. Mass media
• The means of communication that reach large numbers of people in
a short time, such as television, newspapers, magazines, and radio.
• “It is a message created by a person or a group of people sent
through a transmitting device (a medium) to a large audience or
market”
• Mass media is communication that reaches and influences a large
number of people.

10. Types of Mass Media

13. Conclusion
• In conclusion, it is important to always remember the importance of
communication in an organization.
• The methods of communication you choose could in a sense make
or break the management structure of your organization and could
also affect your relationship with customers, if not chosen carefully.
• It is vital therefore that you spend some time choosing the right
methods to aid you in your management tasks.

14. References
• http://www.slideshare.net/tirthamal2010/communication-ppt-
26816723
• http://www.slideshare.net/AdilKhan11/effective-communications-
skills-39036889
• http://www.slideshare.net/effectivecommunication/cs-final-ppt-
11938630
• http://www.slideshare.net/tirthamal2010/communication-ppt-
26816723
• http://www.slideshare.net/SaimaSam/mass-media-30154320