This document discusses strategies for website analysis, campaign structuring, and selecting seed keywords for pay per click advertising campaigns. It recommends analyzing a website's business model, unique selling propositions, calls to action, and competitors to help identify seed keywords. The document also suggests structuring AdWords campaigns by brand, product/service, geography, and seasonality or promotions, and provides examples of how to find seed keywords from website content, metadata, search trends, and related keywords.

1. PPCWorkshopIndia
All About Pay Per Click

2. Website Analysis, Campaign Structuring
&
Seed Keywords
by
Ranjan Jena

3. Website Analysis
Understanding Website Business
Model
 Unique Selling Propositions
 Call to Actions
 Seed Keywords
 Competitor Analysis (Search with Business Keywords)


4. How Adwords is Organized?

5. Campaign Structuring
BRAND
 GENERIC
 COMPETITOR
 PRODUCT/SERVICE specific
 GEOGRAPHIC
 SEASONALITY | PROMOTIONS


6. Campaign Sample;
For
Digital Marketing Training Institute

7. Campaign Seed Keywords
Website Content Keywords
 Your Understanding
 Website META tags
 Google Instant Search
 Soovle.com
 Google Trends


8. THANK YOU
Ranjan Jena
+91-7760969452
twitter.com/ranjanjena_ppc
facebook.com/RanjanJena.SEM
linkedin.com/in/ranjanjenasem
Blog: www.onlinepaidlook.com