1. TOYOTA MOTOR
COMPANY
SWOT ANALYSIS
TOYOT

2. TOYOTA MOTOR COMPANY
• Toyota Motor Company is a Japanese automotive manufacturer headquartered
in Toyota, Japan. In 2013 the multinational corporation consisted of 333,498 employees
worldwide and, as of January 2014, is the fourteenth-largest company in the world by
revenue. Toyota was the largest automobile manufacturer in 2012 (by production). In
July of that year, the company reported the production of its 200-millionth vehicle.
Toyota is the world's first automobile manufacturer to produce more than 10 million
vehicles per year. Toyota was the largest listed company in Japan by market
capitalization and by revenue.
• The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his
father's company Toyota Industries to create automobiles. Three years earlier, in
1934, while still a department of Toyota Industries, it created its first product, the Type A
engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation
produces vehicles under 5 brands, including the Toyota brand, Hino, Lexus, Ranz
and Scion.

3. VISION
• “To provide safe & sound journey. Toyota is developing various new technologies from
the perspective of energy saving and diversifying energy sources. Environment has been
first and most important issue in priorities of Toyota and working toward creating a
prosperous society and clean world.”
MISSION
• “Toyota will lead the way to future of mobility, enriching lives around the world with
the safe stand the most responsible ways of moving people.
• Through our commitment to quality, and respect to the planet, we aim to exceed
expectations and be rewarded with a smile.
• We will meet our challenging goals by engaging the talents and passion of people, who
believe there is always a better way.”

4. TOYOTA MOTOR COMPANY SWOT
ANALYSIS
• “SWOT is an acronym for the internal Strength and weaknesses of a firm and the
environmental Opportunities and Threats facing that firm.
• SWOT analysis is a widely used technique which managers create quick overview of a
company’s situation. The technique is based on the assumption that an effective
strategy derives from a sound “fit” between a firm’s internal resources (strengths and
weaknesses) and its external situation (opportunities and threats).
• A good fit maximizes its weaknesses and threats. Accurately applied, this simple
assumption has powerful implications for the design of a successful strategy.”

5. STRENGTHS
• International Position in 170 countries worldwide.
• Highly targeted marketing
• First largest manufacturer automobile company in the world.
• It is best known for durability, reliability and value for money and convenient.
• Its brand image in market is based on Quality and environmental friendly
• Popular in motorsport and sponsoring events
• Presently maintains 16% of US market share
• Its brand is a household name

6. WEAKNESSES
• It is criticized as foreign importer by Japanese cars producers.
• In May 2009 they reported a record yearly net loss of $ 4.2 billion.
• It was badly hit by 2008 financial crisis and declared its first annual loss in 70
years history.
• In 2005 faced criticism because of large scale recall and quality issues.
• Production capacity that is it produces most of its cars in US and JAPAN where as
with that competitors might take advantage of global efficiency gains.
• Spending much money on Advertisements

7. OPPORTUNITIES
• Toyota produces fuel efficient, higher quality and smaller automobile that can
attract consumers.
• With fuel price increasing every time they should produce hybrid gas electric
vehicles which are both fuel and environmental effective.
• Toyota keeps on producing the new models of vehicles so attract each type
segment of population.
• In 2009 state bank of India (SBI) decreased interest rate on automotive loans
which is also an opportunity for them.
• They continued global expansion especially in Emerging markets that is
China, India and Russia where population and demand is accelerating.

8. THREATS
• Increased competition, force full marketing campaigns and raising competitive
pressures.
• Increasing Maintenance cost of vehicles, rising fuel price and changing customer
preference are challenging threats.
• Adverse impact of fluctuations in foreign currency conversion rates.
• Appreciating of Japanese Yens against US dollar.
• People might be undermining the demand for large family.
• Economic slowdown.
• Natural disaster.

9. THANK YOU
Created by: Mohamed Raseel