Personal Brand

1. PERSONAL BRAND EXPLORATION
Raul M Carrion
Project & Portfolio I: Week 1
05-08,2023

2. What makes me who I am is my determination to
never give up. I’ve have plenty of reasons
throughout my life to not pursue my passion
which is sports. My goal out of pursuing my
bachelor ’s in sportscasting is to be able to do
what I love and not have to worry about regular
jobs. I want to be able to call 76ers games or be
a sports anchor. I have not been very good at
sports in terms of playing but that never stopped
me from loving sports. If I’m not talking about
sports my other passion is cooking. In high
school I took a trade for culinary arts and
received my certificate completing the program.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Anchor
• Host
• Radio announcer
BRAND ARCHETYPE - My brand
archetype was the “Hero Brand” and I can
apply this to how I approach my work because I
will do everything in my power to achieve my
goals in life. My first step was getting into Full
Sail and starting the program. Just like the
“hero Brand” Im determined to make any
sacrifices needed to achieve my goals.
Hopefully with my future work I can aspire
others to chase their dreams.
[Broadcast Announcers] for [SportsCasting]

4. [Hiring Managers]
TARGET AUDIENCE
Outreach Plan:
• One task I will complete before contact with Michael
Farrar will be to make sure my resume is cleaned up.
• One method of communication I will use for my initial
contact with this person will be LinkedIn because of
how active he is on there.
• One timeframe I will follow up with this person will be
when I am in my second year of Full Sail because I see
he has an intern opening but only for second year
students.
PROFILE
PICTURE
[Director, Talent Acquisition]
at [NBC Sports]
Samantha Rosner
Outreach Plan:
• One task I will complete to prepare for initial contact
with Samantha is to make sure I am prepared to move
city’s.
• This person is not very active on her LinkedIn account
so I would look for another avenue to contact her
personally if I needed to.
• The timeframe I would follow up with this person would
have to be when I am completely finished up with
school and I am willing and able to move from my
current city of Philadelphia.
PROFILE
PICTURE [Lead Recruiter] at
[iHeartMedia]
Keiko Noda
Outreach Plan:
• One task I will complete to prepare for initial contact
with Keiko is to ensure that I meet all the requirements
for the job.
• One method of communication I will use for my initial
contact with Keiko will be her website because she is
not very active on LinkedIn.
• I will plan on following up with this presence once I am
finished with school and I have some experience
PROFILE
PICTURE
[Human Resources] at [Fox
Sports]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Specific goal you want to achieve in short term.
Immediately following graduation the goal I have in mind is to either have a job lined
up or an internship. If I have a job lined up after graduation I would like to work there
until September to save up and move to the west coast. (Las Vegas)
Mid Term: (5-10 years)
• Specific goal you want to achieve in mid term.
‣ In this timeframe I would be 32 for the five year mark and for the 10
year mark I would be 37. By then my goal would be to have a
sustainable job and a family. I am enjoying all the hard work I have
dedicated for this career. More specifically I am working for the NBA in
some capacity.
Long Term: (15-20 years)
• Specific goal you want to achieve in long term.
‣ By this time I would be 47 years of age. The end game here is I would
be respected by my peers at whatever network I am at and I am very
successful. By this time I am giving back with my years of experience
and motivating others that it is possible to follow and accomplish your
dreams no matter the path you are on. I would want still want to be
working at this age and just having fun and still feeling young.
Hopefully inspiring the next generation of sportscasters.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Analytical or scientific software
SOFT
HARD
Novice / Adept / Expert
Data base user interface and query software Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Enterprise resource planning ERP software
SOFT
HARD
Novice / Adept / Expert
Music or sound editing software Novice / Adept / Expert
Communications and Media Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I promise that my future target audience will
hire somebody that will help elevate their
goals while staying true to myself.
PROMISE

8. CREDENTIALS
Work Experience:
• UPS, 2015-2016, Driver helper
• UPS, 2016-2017, warehouse worker
• Walmart, 2018-2019, warehouse worker
• Amazon, 2019- present, warehouse worker, packer,
loader
Education:
• Mercy Vocational High School, 2010-2014, Culinary
Arts trade
• Community College of Philadelphia, 2014-17,
Business
• Temple University, 2017, Sports Journalism
Awards:
• Certificate in Culinary Arts, Certified in Nutrition and
Safe Serve
• Volunteered at soup kitchens
• Was a member of a church and participated in Sunday
class
• Was a tour guide for my HighSchool
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jahil Williams
Industry Experience:
• Contributing writer (Fansided)
• Voice Talent (Freelance)
Education: Full Sail University Sportscasting
Bachelor of Science April 2020-2022
Leadership Experience:
• None
Skills and Proficiencies:
• Communication
• Adobe Photoshop
• Adobe Audition
Raul M Carrion
Overall Online Presence:
• 25 connections no banner image, professional
headshot, not a lot of detail on profile, no published
articles, no social media is displayed, no customized
URL, Grade: Poor, Average, or Superior?, 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• No experience
Education:
• Mercy Vocational Highschool Culinary Arts 2010-14
• Community College of Philadelphia 2014-17 Business
• Full Sail University Sportscasting 2023-current
Leadership Experience:
• Volunteer at soup kitchen
• Member of Sunday class
• Tour guide at high school
Skills and Proficiencies:
• None
Overall Online Presence:
• 8 connections, no banner image, no professional
headshot, no detail to profile, no published articles, I am
active on social media, no customized URL, Grade:
Poor, Average, or Superior?, 60 out of 100

10. COMPETITION
Debbi Taylor
Noteworthy Experience:
• Course director (Full Sail)
• Senior reporter, writer, and on air talent (Core Magazine)
Raul M Carrion
HEADSHOT HEADSHOT
Industry Experience:
• Senior reporter, writer and on air talent (Core
Magazine)
• Course director (Full Sail)
• Senior Writer/ Reporter/Consultant ( Real
Excellence INC)
• Sports reporter/host/producer (Freelance)
• Reporter/Host (MASN)
Education:
• NorthWestern University
• University of Illinois Urbana- Champaign
• Northfield Mount Herman
Skills and Proficiencies:
• Broadcasting- 2 endorsements
• Public speaking- 6 endorsements
• Creative writing- 2 endorsements
Overall Online Presence:
• 500+ connections, yes banner image customized, yes
professional headshot, very detailed profile, one
published article, not sure if active on social media, no
customized URL
• Grade: Poor, Average, or Superior?, 100 out of 100
Industry Experience:
• None
Education:
• Mercy Vocational Highschool Culinary Arts 2010-14
• Community College of Philadelphia 2014-17 Business
• Full Sail University Sportscasting 2023-current
Leadership Experience:
• Volunteer at soup kitchen Leadership experience
• Member of Sunday class
• Tour guide at high school
Skills and Proficiencies:
• None
Overall Online Presence:
• 8 connections, no banner image, no professional
headshot, no detail to profile, no published articles, I am
active on social media, no customized URL, Grade:
Poor, Average, or Superior?, 60 out of 100

11. BRAND POSITION
For [Hiring Managers] who [hire sportscasters], I provide
[AUTHENTICITY, HONESTY, PASSION, DETERMINATION,
AND KNOWLEDGE] because [I WILL NOT ALLOW MYSELF
TO FAIL IN LIFE. I WILL NOT ONLY BRING MYSELF UP
BUT I WILL BRING OTHERS WITH ME. I WILL NEVER BE
ENVY OF ONES SUCCESS BECAUSE OTHERS SUCCESS
MAKES YOU DO BETTER. THAT’S WHAT SEPARATES ME
FROM OTHERS. .]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SportsPro OTT Summit
‣ November 28-30, 2023| Madrid
• SBJ Brand Innovative Summit
‣ June 7-8, 2023 | Chicago, IL
• National Sports Forum 2023
‣ February 26-28, 2024 | Pittsburg, PA
Digital Marketing
• Primary Content: The type of content I will publish will be my
videos I create during my time at Full Sail. The videos will
consist of editing, voice-overs, analysis, and researching.
• Primary Tools: The social media I will use for my content will
be Twitter, Instagram and LinkedIn. I plan on uploading the
videos I create for everyone to see. My twitter will consist of
me posting article links I will wrote when covering a sport. My
LinkedIn will be where all of my links to my stuff will be.
• Website: Everything I do will be uploaded to my pro-folio. It
will be open for everyone to view and everyone to engage in. I
will use my media to publish my content and get more eyes on
my stuff.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentorship I am seeking is someone who has many years in this
industry. I am also seeking someone who is willing to help me and not seeking for
anything out of this. I would love to follow in the steps of someone like Stephen A
Smith. The timeframe I give myself starts when I start my first internship job in this
industry. From there I will be able to determine everything.
Formal Education
• Sportscasting Bachelor of Science, 2025
• Adobe certification
Technical Skills
• Minimum one year experience in a sports writing capacity -
Freelance Fantasy Sports content Creator, January 2026
• -Experience building streaming media workflows for live/VOD
content Streaming Media Engineer, media Technology,
January 2028
• Adobe Premiere Pro, Adobe Creative Cloud tools, and other
NLE and broadcast applications. Freelance media
Management Associate, January 2025
Soft Skills
• Ability to travel domestically as required. Freelance media
Management Associate January 2025
• Must possess a thorough understanding of video editing using
Adobe Creative Suite, Photoshop, & After Effects.- Game
Presentation Producer, October 2026
• Excellent writing and scripting skills, with a thorough understanding
of television and cable network branding; must be able to write
strong and engaging promotional copy.- Bally’s Sports, September
2025

14. Raul M Carrion
Do you know why a lot of sportscasters fail in this industry? It’s because
they’re not themselves when they are on air. A lot of talent will seek
attention or look for statements that gets the most views. I. Will always
remain true to myself and my beliefs and get far in this Industry doing so.

15. REFERENCES
Dvornechuck, Arek. “The Hero Archetype: 10 Branding Examples
(Brand Strategy).” RSS, 30 Apr. 2023,
www.ebaqdesign.com/blog/hero-archetype.
“27-3011.00 - Broadcast Announcers and Radio Disc Jockeys.”
O*NET OnLine, www.onetonline.org/link/summary/27-
3011.00. May 2023.
“Sports Business Conferences.” Score and Change, 4 May 2023,
www.scoreandchange.com/sports-business-conferences/.
Piper, Abby. “Top Sports Business Conferences in 2023.” Zoomph,
13 Feb. 2023, zoomph.com/blog/top-sports-business-
conferences-in-2023/.
“Top 10 Sports Media Technology Trade Shows & Conferences to
Attend in 2023 - Newsbridge Blog.” Home,
www.newsbridge.io/blog/top-sports-trade-shows-2023. May
2023.
Keiko Noda - Manager, Human Resources - Fox Sports | Linkedin,
www.linkedin.com/in/keiko-noda-b221191a. May 2023.
Jahlil Williams - Contributing Writer - Fansided | Linkedin,
www.linkedin.com/in/jahlil-williams-bb33297b. May 2023.
Samantha Rosner - Lead Recruiter, Talent Acquisition - LinkedIn,
www.linkedin.com/in/samantha-rosner-65116927. May 2023.
Michael Farrar - Director, Talent Acquisition - NBC Sports ... -
Linkedin, www.linkedin.com/in/michael-farrar-7543a74.
Accessed 9 May 2023.
“1,000+ MLB Jobs in United States (33 New).” 1,000+ Mlb Jobs in
United States (33 New),
www.linkedin.com/jobs/search/?currentJobId=3509510321&di
stance=25&geoId=103644278&keywords=mlb. May 2023.
“2,000+ NBA Jobs in United States (69 New).” 2,000+ Nba Jobs in United
States (69 New),
www.linkedin.com/jobs/search/?currentJobId=3591339626&distance=2
5&geoId=103644278&keywords=nba. May 2023.