Presentation files from the BrightSign: Advanced Digital Signage education session at the 2015 COMM-TEC S14 Solutions Day.

1. Vom Marktführer der Digital Signage Player
AUßERGEWÖHNLICHE DIGITAL SIGNAGE LÖSUNGEN

2. REFERENT
Referent:
Marc Schiedl
Leiter Geschäftsbereich Conference
COMM-TEC GmbH
Tel.: +49(0)7161 3000-453
Mobile: +49(0)172 70 14 580
Fax: +49(0)7161 3000-9453
eMail: Marc.Schiedl@comm-tec.de
www.comm-tec.de

3. Wir über uns
Ihr Kompetenter Partner für
 Medientechnik
 Gebäudetechnik

4. DIE FIRMENPHILOSOPHIE
 Denken in Lösungen
 Handeln in Lösungen
 Anbieten von Lösungen

6. UNSER PRODUKTPROGRAMM

7. BRIGHTSIGN CORPORATE OVERVIEW
What We Do
BrightSign manufactures media players, and provides free software and networking
solutions for the commercial digital signage market worldwide
BrightSign is known for its signature reliability, affordability, ease-of-use, highest quality
output and most powerful video engine
Who We Are
Founded in 2002 by Anthony Wood, inventor of the digital video recorder (DVR) & Roku
Jeff Hastings, CEO
Privately held company headquartered in
Los Gatos, California with offices and support
around the world
Shipped over 800,000 units to date
The worldwide market leader in digital signage

8. Einzelhandel

9. Ikea – Deutschland / Holland

10. Unternehmens-Kommunikation

11. Empfangs Lösung

12. ■Willkommens Display
■Vorgefertigtes Template
■Empfangsdame ändert nur
Namen im Webbrowser oder

13. Produktionsumfeld

14. CASE STUDY - MENU BOARDS
Networked menu boards make price
changes easy
 All locations use dual screen menu boards
 Custom zone layouts enable café to present multiple impressions on a single screen
 BrightSign Network provides targeted monthly product specials and pricing updates
from HQ

15. BRIGHTSIGN XD LIVE TV
 Z.b. Wettbüro, Spielhalle oder Sportgastätte
 Live-TV sowie Werbung auf einem Display.

16. Signage + Börsennews

17. CASE STUDY – VIDEO WALLS
4 Retail video walls showcase sportswear in action
 Im Eybl World Store mit einer Gesamtfläche von mehr als 14.000 Quadtratmetern
steuern 28 BrightSign-Digitalmediaplayer vier Videowände zur Übermittlung von
Content in voller HD-Qualität, der für die jeweilige Abteilung maßgeschneidert
wurde und über ein sicheres Netzwerk
synchronisiert wird.

18. CASE STUDY - INTERACTIVITY
Proven sales lift with interactive displays
 ODLO Sportswear: Price tag barcode scan displays product facts & touch screen
acts as product finder
 MBT Shoes: Touch screen & RFID
sensor in shoes trigger playback

19. CASE STUDY - INTERACTIVITY
Capacitive Touch Sensor
Different Information for every device on a single displays
 Fein Tools:

20. WHY MAJOR RETAIL BRANDS CHOSE BRIGHTSIGN
 Very cost effective for large-scale roll-outs
 Highly reliable non-PC solution
 Stellar Full HD video quality
 Fully featured with interactivity & networking
LifeProof: 1600
units in Best Buy
GoPro: 35,000+ units
in Best Buy, REI,
Target, Sports shops
Das Bild kann zurzeit nicht angezeigt werden.
Contour: 600+ units
in Best Buy, REI
Das Bild kann zurzeit nicht angezeigt werden.
DROID: 600+ units
in VZW stores
LG: 1100+ unit installs
2/4
Roku: 1000+ unit
installs
Das Bild kann zurzeit nicht angezeigt werden.
Sonos: 6000 unit
installs
Das Bild kann zurzeit nicht angezeigt werden.

21. Warum BrightSign?

22. WARUM BRIGHTSIGN?
Alles was Sie für ein erfolgreiches Digital Signage Projekt
brauchen!
Die Gründe für Solide State Player anstatt PC-Lösung
 Ausfallsicherheit
Kein bewegliches Teil
Kein Windows – definierte Software
 Sicherheit (Trojaner, Virus etc.)
 Skalierbarkeit (Roll-Out, Management, Softwareversion)
 Kosten
 Interaktion (UDP, RS-232, Kontakte etc.)
 Bauform

23. WARUM BRIGHTSIGN?
Alles was Sie für ein erfolgreiches Digital Signage Projekt
brauchen!
Weitere Vorteile der BrightSign Lösung
 Kostenlose Software BrightAuthor
 Sehr flexible und günstige Netzwerkoptionen
 Flexibel einsetzbar durch Steuerung, Trigger, Anbindungen durch
Datenbanken
 Anpassungen für Projekte durch BrightSign Scripting
 hochskalierbar

24. DIE VORTEILE VON BRIGHTSIGN
BrightSign ist die richtige Wahl, denn Sie erhalten alles, was
Sie für technisch ausgereifte digitale Beschilderung brauchen.
 Starke Leistung und Zuverlässigkeit
Da es ausschließlich für digitale Beschilderung entwickelt wurde, liefert das schlanke Betriebssystem
von BrightSign überragende Beschilderungsfähigkeiten und außerordentliche Full HD und 4K
Videoqualität mit einer Solid-State-Plattform, auf die Sie sich verlassen können. Die PC-freie Lösung
von BrightSign bietet den absolut höchsten Standard an Zuverlässigkeit Und Erschwinglichkeit.
 Zukunftssicher
Mit BrightSign erhalten Sie problemlos dynamische Ergebnisse und eine Fülle von durchdachten und
einfach anzuwendenden Funktionen, die von BrightSign kontinuierlich aktualisiert werden. Dadurch
bleiben Sie niemals auf einem Produkt sitzen, das mit den aktuellen Anforderungen des Markts nicht
Schritt hält.
 All Inclusive
Alle Modelle von BrightSign beinhalten die kostenlose Software BrightAuthor, mit der Sie auf einfache
Weise Präsentationen erstellen und veröffentlichen können. Unsere netzwerkfähigen Modelle
enthalten kostenlose Netzwerklösungen mit Anmeldeoption für das BrightSign-Netzwerk, einen
cloudbasierten Dienst, der Ihnen den Hosting- und Pflegeaufwand für Ihr eigenes Netzwerk erspart.

25. BRIGHTSIGN CORPORATE OVERVIEW
Ca. 300.000 BrightSign Player wurden in 2014 verkauft!!!

26. BRIGHTSIGN PRODUKTE

27. NEW BRIGHTSIGN PRODUCT LINES
Für jede Anwendung den richtigen Player
PoE+, faster graphics &
HTML5 engine, 1080p60
dual decode, Live TV
Unsurpassed power and
HTML5 performance,
mSATA, and True 4K60p
H.265 playback
HTML5 support,
1080p60 decode,
remote snapshot
Commercial audio
distribution & basic
entry-level player

28. MODEL HARDWARE COMPARISON MATRIX
Model LS322 LS422 HD222 HD1022 XD232 XD1032 XD1132 4K242 4K1042 4K1142
Price $200 $250 $350 $500 $450 $600 $650 $600 $700 $850
Positioning
Audio
Distribution
Low cost entry
level
Networked Basic
Interactive
Networked Multi-
Control Interactive
Networked Basic
Interactive
Networked Multi-
Control Interactive
Networked Multi-
Control Interactive
with Live TV via HDMI
In
Networked Basic
Interactive
Networked Multi-
control
Interactive
Networked Multi-
Control
Interactive with
Live TV via HDMI
In
Single 1080p30
video decode
● ● ● ● ● ● ● ● ●
single 1080p60
video decode
● ● ● ● ● ● ● ●
Dual 1080p60
video decode
● ● ● ● ● ●
Dual video decode
of one 4Kp60 and
one 1080p60
video
● ● ●
HTML5 engine ● ● ● ● ● ● ● ●
Faster HTML5 &
graphics engine
● ● ● ● ● ●
Remote Snapshot ● ● ● ● ● ● ● ●
VGA ● ● ● ● ●
3.5" Audio Out ● ● ● ● ● ● ● ● ● ●
Ethernet ● ● ● ● PoE+ PoE+ PoE+ PoE+ PoE+ PoE+
SD ● ● ● ● ● ● ● ● ● ●
MICRO-SD ● ● ● ● ● ●
HDMI Out ● ● ● ● ● ● ● ● ●
GPIO ● ● ● ● ● ● ● ● ● ●
USB 2.0 ● ● ● ●● ●● ●
USB 3.0 ● ●●
Serial ● ● ● ● ●
IR ● ● ● ● ● ●
SPDIF ● ● ● ● ● ●
HDMI IN ●
●
(HDMI 2.0)
mSATA ● ● ●
WiFi option ● ● ● ● ● ●
LS Series: Affordable quality HD Series: PC-class Performance XD Series: Advanced PC-Class Performance 4K Series: Ultra HD, Ultra Reliable

29. BRIGHTSIGN FEATURES

30. BRIGHTSIGN FEATURES
Sophisticated capabilities. Infinite possibilities.
• BrightSign 4K includes all features of the XD & HD lines.
• BrightSign XD includes all the features of the HD line.
4K Series
Native 4K Live TV Digital
Sound
XD Series
Faster
HTML5
Power over
Ethernet
1080p60
dual decode
IP Streaming
Server
1080p60
single decode
BrightSign
App
BrightWall
Zones UDP
Control
Live
Feeds
Interactivity Networking
Sign
Preview
HD Series
Powerful
Video Engine
HTML5 IP
Streaming
Remote
Snapshot
Geo-FencingTouch
4K
Upscaling

31. FULL HD VIDEO
Superior quality Full HD video with highly reliable playback
 BrightSign HD and XD offer robust
hardware decoding of exceptional
quality Full HD 1920x1080p60 video
 BrightSign XD adds support for
dual video decoding of two Full HD
1920x1080p50 videos simultaneously
 Supports Full HD content encoded
with MPEG-1, MPEG-2, H.264 & WMV
 Offers highly reliable and flawless
playback
1/1
BrightSign XD Dual video decode

32.  Uncompromised decoding, capable of decoding and playing:
4K players: one native 4K 3840x2160p60 video & one Full HD 1080p60 video simultaneously
XD players: two Full HD 1080p60 videos simultaneously
HD players: stellar Full HD 1080p60 video playback
 Superior scaling technology delivering pristine
video quality for any screen or zone size
 Simultaneous playback of content from
local, streaming and live content sources
 Accelerated JPEG decompression for
instant image display and high-speed
transitions
 Stimulating 3D video with display
options of side-by-side & top-over-bottom
POWERFUL VIDEO ENGINE
Advanced dual decoding and superior scaling deliver pristine video.
Dual Video decode 1/1

33. ZONES
Multiply your content delivery with multi-zone layouts
 Playback multiple content files on a single screen
with zones – even dual Full HD videos
 Abundant content support including Full HD
video, images, HTML5, Live TV, audio, text
tickers, Live Text, RSS feeds, date/time widgets
and more!
 Control each zone with its own playlist
 Play video and audio independently from a
single player
 Synchronize zones together and link
to lighting and other displays to create
an immersive experience
1/1

34. REMOTE SNAPSHOT
Get a glimpse of what your signage playback looks like.
 See a snapshot image of your running presentation
 View snapshots using local networking and the BrightSign App or
BrightSign Network
 Supported on HD, XD and 4K players

35. POWER OVER ETHERNET
More convenience with PoE
 Power your XD or 4K player over Ethernet with PoE+ (Type 2)
 Eliminates the power cord with support up to 25 watts of power
 4K & XD players will not exceed 25 watts when running a standard presentation, an
HDMI cable and 1-2 other outputs at most
When 4K or XD is powered by PoE, there is approximately 1A available for all other
connectors

36. 4K UPSCALING
Upscale existing 1080p video to sharp 4K resolution
 BrightSign 4K, XD and HD’s exceptionally
powerful video engine enables customers to
upscale 1080p content to 4K resolution
 Display manufacturers can demonstrate the
same 1080p content on a Full HD display and a
4K display side-by-side to clearly showcase the
superior picture quality of the new 4K screens
 BrightSign's upscaling offers far
better quality than the built-in
upscaling some screens offer
1/1

37. NATIVE 4K PLAYBACK
Optimal playback of native 4K content on a 4K/UHD display.
New 4K Standards
 True 4K: 3840x2160 resolution @ 60fps frame rate
 H.265 HEVC (high efficiency video coding): enables delivery of
high-quality 4K content at about the same file size and data rate as HD
content at H.264
 HDMI 2.0: only the new HDMI 2.0 output can support 60 fps playback
1/1

38. LIVE TV
Engage your audience with Live TV
 Play any broadcast content, even
protected HDCP content via the HDMI
Input
 BrightSign 4K1142 includes an HDMI 2.0
input to play Live HD or 4K TV content
 BrightSign XD1132 includes an HDMI 1.4a
input to play Live HDTV content
 Automatically scale the playback from
any zone size to full screen with pristine
quality
L-shaped VideoLive Text Feed
Live TV
1/1
HTML5
animating logo

39. HTML5
Hardware-accelerated Chromium HTML5 rendering engine
 BrightSign 4K Players
 Supercharged HTML5 engine includes full support for the WebGL
language, plays complex HTML animations and transforms including
gesture-based interactions such as swipe, pinch and zoom
 BrightSign XD Players
 Fast HTML5 engine to play interactive, full screen HTML5 content or a
multitude of HTML5 assets layered with high-bandwidth video playback
 BrightSign HD Players
 Standard HTML5 engine for flawless playback of basic HTML5 content
& some modular HTML5 assets layered with video
 Additional HTML5 Features
 Pull database & user variables into HTML with our built-in web server
 Use JavaScript extensions to enable interactive & advanced features
 Control user variables and UDP commands from iOS and consumer
devices, or a web browser
 Use BrightSign Network’s Web UI HTML5 Uploader to bypass BrightAuthor
and upload pure HTML5 presentations & automatically publish them to players
1/1

40. BRIGHTPLATESTM
Web-based presentation creation for turnkey
signage using customizable templates
 Powerful new web-based service to customize and deliver
HTML presentations to networked BrightSign units
 Flexible ready to use templates aimed at a variety of
market verticals: menu boards, education, retail &
corporate
 An alternative to BrightAuthor for presentation creation
 Available to all networked
BrightSign units and BrightSign
Network subscribers
 Currently in beta testing,
available in Q4 2015
1/3

41. BRIGHTPLATESTM
Simple steps to build your BrightPlates presentation online
Quickly customize a template to match your brand and support your products
and messages
1. Select from an array of HTML5 presentation templates
2. Customize the content with your own video, imagery, copy and live media
3. Publish the presentation with ease over a network connection
2/3

42. BRIGHTPLATESTM
Content creation tool for designers to build original HTML templates
 Design HTML templates to match end-customer needs and new applications
 Create a unique style and layout
 Design image, video, copy, and live media feed zones that meet your client needs
 Upload original templates to private BrightPlates accounts
 End-customer adds their own content to the template and publishes to
BrightSign units for playback
3/3

43. DIGITAL SOUND
Crystal clear digital sound via SPDIF
 Playback high-quality digital audio on BrightSign 4K and XD
 Easily add audio playlists to your presentations
 Synchronize audio with video playback
 Create and play interactive retail audio product demonstrations
1/1

44. ENHANCED IP STREAMING
Full HD video IP streaming on all BrightSign players
 Supports Full HD video, MJPEG and audio streaming including these formats:
HLS (the standard for public internet streaming – YouTube, Netflix, Hulu)
UDP/RTP/RTSP streaming from head-end real-time encoders
HTTP including SHOUTcast
 Play multiple video streams simultaneously with BrightSign 4K and XD
 Buffers media streams for smooth playback
 Play streaming media in HTML5 assets or
in BrightAuthor’s video, audio or MJPEG
stream states
 Stream, buffer and play back content from
IP cameras supporting the RTSP unicast
streaming protocol
1/1

45. IP STREAMING SERVER
Serve IP video streams from BrightSign 4K and XD
 Securely distribute video to a set of displays without downloading the content to
display
 Serve IP video streams from BrightSign 4K or XD’s local storage to distribute video to a
network of clients
Supports MPEG transport stream (*.ts) video files
Clients can be networked BrightSign XD or
HD players, PCs, Macs, mobile devices, etc.
Supports RTP unicast & UDP multicast
Stream two separate videos at once as long
as BrightSign is not playing video on the
screen
1/1

46. BRIGHTWALLTM
Create an impressive and vibrant impression with video walls
 Powerful drag-and-drop BrightAuthor tool that makes building video walls in any size
and layout simple
 Supports the use of separate videos per display or stretches a single video across all the displays
 Builds video walls by simply choosing the number of displays, specifying the configuration of the video
wall and dragging the video(s) into BrightAuthor
 Utilizes the BrightSign Ethernet port and a common clock to achieve frame-accurate synchronization
1/1

47.  Preview your presentation playback in BrightAuthor before publishing
 Speed up presentation authoring by reviewing the final look of your digital signage
SIGN PREVIEW
Get a sneak peek at how your signage will display
1/1

48. TOUCH
Engage your audience with popular touch screen interactivity
 BrightSign players integrate with leading touch screen displays for interactive touch
solutions and kiosk presentations.
 Easily add touch screen interactivity using simple drag and drop tools in BrightAuthor
 Create unique presentations that engages and empowers your audience
1/1

49. INTERACTIVITY
Engage your audience with interactive devices and controls
 Trigger playback from virtually any type of interactive device you can dream up!
Touch screens, barcode scans, motion sensors, RFID, GPIO and USB button controls,
IR remote controls, serial devices, keyboards, mice and more
 Demonstrate product operations
 Deliver coupons, pricing and details on merchandise
 Educate and inform visitors
 Easily create Interactive Playlists using the Free
BrightAuthor PC software
1/1

50. LIVE FEEDS
Link to virtually any live data and media feed available to
display in your signage.
Live Text
Integrate these real-time text fields to your signage and instantly update
messaging without republishing the presentation. Perfect for menu board
pricing, waitlists, transportation schedules and more
3rd party schedule and data feeds
Connect to virtually any database to display up to the minute details.
Perfect for flight timetables, event schedules, corporate statistics and
more
MRSS feeds keep your signage up to date
Link to and display popular news, finance, weather, sports feeds and
more
Twitter & Flickr feeds
Link to social media feeds such as twitter and Flickr to keep your signage
relevant and fresh
1/1

51. UDP CONTROLS
Remotely control and interact with your digital signs via
Ethernet or wirelessly
Deliver emergency messaging
Control digital signs remotely to immediately deliver emergency
messaging
Show controlling
Control the show with UDP or serial controls to power and manage
media playback, control AV devices such as projectors, lighting, audio
systems and integrate with other show controllers (AMX, Crestron,
Alcorn, etc.)
Interact with signage via mobile devices
Interact with digital signs using mobile devices to download coupons
or learn more about products
Integrate with databases
Tap into databases to view inventory, statistics, pricing or even a
jukebox of content to control music and video playback
1/1

52. GEO-FENCING
Moving digital signage that plays back content based on
your current location
 BrightSign plays specific audio and/or video content when located within a defined
geographical radius*
 Applications:
Shuttles, taxis, public transportation and moving billboards: Advertise and promote
local businesses
Tour buses and boats: Inform and educate riders with video and audio relevant to the
area
* Requires a USB GPS device
1/1

53. BRIGHTSIGN APP
Signage updates have never been so easy
 The BrightSign App offers a simple and secure interface on your iPad or iPhone to:
 select any BrightSign player connected to a local network
 change user variables for the current presentation
 trigger presentation events and transitions via UDP commands
 This app is perfect for: menu board updates, retail merchandising, emergency
messaging and more!
1/1

54. Hassle-free Sign Creation.
BRIGHTAUTHOR

55. KOSTENLOSE SOFTWARE
SCHNELLE UND EINFACHE ERSTELLUNG, VERÖFFENTLICHUNG
UND
VERWALTUNG VON PRÄSENTATIONEN
 All-inclusive. Bietet Zugang zu allen BrightSign features und Funktionen die
in einer Präsentation benutzt werden können.
 Erstellen. Gestalten Sie Full HD und 4K Präsentationen inklusive Interaktion
und Multi-Zonen Darstellung.
 Vorschau. Überprüfen Sie Ihre Präsentation sowie Ihre Abläufe vor der
Veröffentlichung.
 Veröffentlichen. Die Software sendet automatisches ein Paket aus Inhalten,
Playlisten, Interaktionen etc. zu den Playern
 Netzwerk. Einfache Verteilung der Inhalte
durch die vorhandenen Netzwerk-Optionen
1/3

56. Versatile networking options deliver remote content with ease
NETWORKING SOLUTIONS

57. NETWORK SOLUTIONS OVERVIEW
Versatile distribution options to publish presentations with ease

58. LOCAL NETWORK PUBLISHING
Free solution designed for small networks within a single building
using a local subnet
 Easy and free, this option is ideal for basic, low-maintenance situations
where simplicity is key
 Send files and updates to remote networked units over the Internet or
LAN (local area network).
 Use BrightAuthor to publish directly to the player over the LAN
 Perform basic polling status checks of connected units using
BrightAuthor
LAN
Connection

59. SIMPLE FILE NETWORKING
Free solution designed for small networks
 Distribute presentations to BrightSign units through a web folder
Supported file locations must be accessible via http
 Requires a simple Internet connection to send basic content files for
remote BrightSign units to download
 Allows bandwidth throttling and convenient for managing players
beyond the limited area of a local network
 Specify network checks for updated content
Web Folder
Internet
Connection
Internet
Connection

60.  A secure, PCI-compliant subscription service that delivers the complete
infrastructure to serve, manage and support your network
 Frees you from the complexities of hosting and maintaining your own
network
 BrightSign Network provides you with the tools and interface to:
Distribute presentations
Create network groups
Monitor and manage the activity
and status of displays and
BrightSign units
Assign user roles and permissions
Perform network administrator
functions
BRIGHTSIGN NETWORK
Secure and scalable cloud-based digital signage network

61. BRIGHTSIGN NETWORK ENTERPRISE EDITION
Installable software version of BrightSign Network
 Host your own network with access to all BrightSign Network features
 Sell subscriptions for the use of your hosted network
 Manage your network within the security of your own server and firewall
 Recommended for large networks with special hosting requirements,
advanced technical skills, and a dedicated IT staff

62. THANK YOU!