Presentation of Recco team

1. Mazenod Jaccomuthu
Eugene Filimon
Advisors:
Fabio Magagna
1

2. at work for the whole day and
felt very hungry
alone in foreign city and didn‘t
know the way to your hotel
2

3. hurried to catch the train but
didn‘t know which platform
missed your favorite TV
program
3

4. 4

5.  … a mobile concierge which assists the user in his daily life
 … aware of the user‘s context information and preferences
 … a system which learns and adapts its behaviour
 … a system which is extendable for 3rd party service providers
 … privacy-safe, based on architecture
5

6. 6

7. news, events,
shopping offers
API &
scra
updating ping
services
context Reeco
context
DB server
weather,
transport info,
social networks
newsletter,
user context one-time
announcement
NEVER Reeco
website
transmitted
7

8. Name
Privacy Market
Context
Extensible OS
Cost
Result
Reeco high Europe yes yes Android free
location FOMA
i-concier medium Japan yes $
only handsets
Reardon medium US no no iPhone $$
Siri medium US yes no iPhone free
Human- location yes
varies varies n/a $-$$$
powered only (limited)
8

9. Appears with prop. X
Company B
Appears with prop. X + Y Company A
users 3rd party services provider
 From users:
◦ Cost free
 From 3rd party service provider:
◦ Initial fee
◦ Pay for higher weighting
9

10. recommendations directly linked to the offers from service provider
TV programm points of interest promotions supermarkets
10

11. February
March
April
2011
2011
2011
Finalize businessplan
Create website and
testing
Bug fixing and
Demo version
testing
Alpha version
Launching
on
Google
Android
market
11

12. 12

13. 13

14. strengths
weaknesses
•
privacy
safe
•
only
on
android
os
•
context-­‐aware
•
concept
not
proofed
•
extensible
•
revenue
depending
on
•
no
boot
step
problem
mass
of
user
opportuni:es
threats
•
large
market
•
entry
of
big
MNO
•
adopt
for
business
•
informa:on
overload
•
favorable
trends