"This happens only in India...." Project for International Marketing Course - Rustomjee Business School class of MMS15

1. GROUP 1 MEMBERS
DIANA GOVEAS
POOJA PARMAR
AJIT DUBEY
MEHUL BARI
JOSLY LOPES
THIS HAPPENS ONLY IN INDIA

2.  1.Flavor - The flavour for this food is always passionate and the
spices that are used are always rich. There are so many different
Indian dishes that are prepared with a lot of flavour and spices
that will make your taste buds sit up and take notice.
2.Wide selection of choices - You will never be left without an
option for a good meal, which is one of the things that so many
people enjoy about this food. There are so many different choices
for everyone, which means finding a delicious meal will be easy
for you to do.

3.Vegetarian and non vegetarian - One of the things that a lot
of people like is that you have your choice of vegetarian meals or
non vegetarian. This is not something that you will find with
other cultures that offer delicious foods.

3.  Gujarati snacks are famous all over the world.
 It is vegetarian which can be eaten by anyone any time
anywhere.
 Guajarati snacks include a number of types and
flavors.
 Snacks is not harmful for health.

4.  Khakhra – Simple, Lasun , Methi , Jeera
, Masala, Schezwan, Pav Bhaji, Pani Puri
 Kachori
 Chakli – Simple, Masala
 Chevda
 Shankarpala
 Gathiya
 Bhakarwadi
 Papad – Spicy, Non-Spicy
 Fafda

6.  Core component: Easy to carry and it can be eaten any
where. Tasty, healthy & satisfies hunger.
 Packaging component: Includes features, quality,
design, vacuum packaging, branding, etc
 Augmented component: We are offering many variants
under some products.

7. Strengths
Part of a famous Indian cuisine.
Unmatched product.
Adaptability to all seasons.
High number of variants.
Extensive knowledge of consumer
behavior.
Weakness
Oily food.
Shelf life.
Difference in customer
tastes, culture and trends.
Opportunities
High number of NRI present
High growth rate for this Product.
Awareness in urban areas.
Converging consumer preferences.
Threats
Rising food prices.
Transportation costs.
Government policies.
Factors related to direct
competitors.
Internal
Factors
External
Factors

8. Increase sales
Improve profits
Increase Awareness of the product
Increase innovation
Competitive Strike
Economies of scale
Comparative cost benefits
Need for economic growth and world peace

9. COUNTRY NO OF OVERSEAS INDIANS
(in lakhs)
AUSTRALIA 6.4
CANADA 12
MALAYSIA 22
USA 33
UAE 34
UK 15
SRI LANKA 16
NEPAL 7
SINGAPORE 7.9
KUWAIT 10

10. NEPAL
KUWAIT
SINGAPORE
UAE
AUSTRALIA
High
Low High
Low
Opportunity
Risks
MOST PREFERED SELECTIVE
SELECTIVE LEAST PREFERED
CANADA
MALAYSIA
SRI LANKA
USA
UK

11. United Arab EmiratesUnited Arab Emirates
Canada
United States Of America
United Kingdom
Sri Lanka
Malaysia
Nepal
Australia
Kuwait
Singapore

12. NRI’s
Overseas
Indians
Person Of
Indian Origin
Local People

13. SPRINKLER APPROACH
CANADA
NEPAL
UAE
USA
SRI LANKA
MALAYSIA
UK
AUSTRALIASINGAPORE

14. Indirect
Export
Direct
Export
Licensing
Direct
Investment
Joint
Venture
Indirect
Export
Direct
Export
USA
CANADA
UAE
SRI LANKA
MALAYSIA
UK
SINGAPORE
NEPALAUSTRALIA

15. Manufacturer ConsumerAgents
Domestic International

16. Manufacturer
Branch
Office
Distributor Retailer Consumer
Domestic International

18. •Available in best packaging
•Retains the freshness taste and aroma same as
freshly prepared snacks
•Facilitate product transportation and protection
•Convey descriptive and persuasive information
•Identify the brand (Swadisht)
•Assist at-home storage
•Aid product consumption

19.  Price with different countries
 Pricing as customers cost
 Cash discount
 Quantity discount
 Combo offers
Packaging
in grams
India USA UK Canada Malaysia Australia Sri
Lanka
UAE
350 gms Rs.60 2.00$ 0.80
pound
2.10$ 4.00 rm 2.07$ 135
LKR
4.50
AED
1 kg Rs.280 5.67$ 3.00
pound
6.16$ 16.00 rm 6.00$ 615
LKR
18
AED

20.  In the export business, a company may find that one or more
components of the promotional mix may vary in effectiveness
based on the market, the buyer or the product being sold. When
used at the same time, they are collectively known as “Integrated
Marketing Communications", or IMC.
 It is helpful to take advantage of as many promotions as possible
to grow in international market. If a company does not have
direct overseas communications, it should work with the
importer to establish effective promotions.
 Promotion as communication
 Advertising
 Export through e- marketing
 Online snacks buying