Amy Cuddy's message on TED and a fascinating co-study on the effect of warmth vs strength on leadership stayed with me. A simple but effective message about being authentic.
7. Strength vs warmth
high strength
low warmth warmth
Strength
low strength
low warmth
high strength
high warmth
low strength
high warmth
8. Most leaders…
show strength
but not warmth…
Great leaders show both
warmth and strength
or show warmth
but not strength
warmth
Strength
9. Great & Poor Leaders
• Think about a great leader. Where do they sit on
the scale and why did you rate them that way?
• Think about a very poor leader. Where do they sit
on the scale and why?
• Think about your last boss. Where do they sit on
the scale? Why?
• Where do you sit in terms of strength and warmth?
Vinoth Chandar
10. Strength vs warmth
fear and envy
warmth
Strength
admiration
contempt pity
11. Fear & Envy
Strength
warmth
High strength low warmth
Ambivalent feeling
Some admiration there but jealous over
possible competition etc
12. Pity
Strength
warmth
Low competence high warmth
Ambivalent feeling
Like but don't want to associate with
Don't have much to offer you
13. Contempt
Strength
warmth
Low competence low warmth
Strong feeling
Disgrace or embarrassment will often see
leaders fall from the fear to contempt field
14. Admiration
Dalai Lama
Mother Theresa
Wonder Woman Strength
High competence high warmth
Strong feeling
Elusive aura about them
Sometimes idolised
Not everyone sees leaders the same way
Nelson Mandela
warmth
15. Project warmth
Most people look for warmth first
They look for what benefits them
Are you friend or foe?
Lara Core
16. 3 ways warmth
warmth
Ben Smith
Smile - really smile from inside
Validate feelings - listen and agree
Use a confiding tone - smile in your voice
17. I've learned that
people will forget
what you said,
people will forget
what you did,
but people will
never forget how
you made them feel.
Maya Angelou
“
“
18. 3 ways strength
Posture - not attention but at ease
Power posing - use of space, presence
Poise - control, stillness, channel energy
strength
Lin Mei
19. up routine
Warm
Visualise what winning feels like and use those
poses
In the moment you don't want to be thinking
about the little things like where hands are etc
(go practice in the change room)
Doing this leaves cognitive space for what you
need to be concentrating on
Brings authenticity when you don't need to
concentrate on these things
Practice practice practice
Hannah Geary Photography
29. Connecting with self by doing these
activities opens up a connection that
is a conduit to connecting to others
Authenticity
Jason Michael
30. Negative warmth
Don’t blow it with one little
slip up
We are weighted much more
on negative warmth than
good warmth
It takes longer to get over
the one negative warmth
incident
While one very high
competence stays with you
a longer time
Adam Foster
31. This is where people see importance
of strength and warmth very sharply
First, people appreciate when you
own up to how much you screwed
up (warmth)
Second, determine to make things
right again (strength)
Crisis?
Ruud Onos
32. Gender
Complex not simple
Usually as strength increases
likeability for women
decreases
Feans
33. Gender
Life is harder for women in
balancing warmth and strength
Don't be overly agreeable, don't
overdo nods or agree all the
time as women are sometimes
socialised to do
guigo.eu
34. Gender
Show warmth through body
signals not tasks
Don’t be the one who always
brings in the cookies
Arielle Nadel
35. Gender
!
Know need to project strength
but also need to keep up the
warmth
Need to do more to avoid bad
side of both
Ruud Onos
36. Gender
More than anything else
Be true to you
Focus on your strengths
Keep your eye on the goal
Listen to your own inner voice
Ruud Onos
37. What do powerful women
have in common?
Time: The 25 Most Powerful Women of the Past Century
42. “
Before you are a
leader, success is
all about growing
yourself. When
you become a
leader, success is
all about growing
others.
“
Jack Welch
wikipedia commons
43. Want more?
• Google Williams and Cuddys' ‘warmth and
competence, how women and mothers are viewed’
• Read Harvard Business Review - http://hbr.org/
2013/07/connect-then-lead/ar/1 (great article)
• Watch ‘Connect then lead webinar’: you need to
register at Citrix online: http://news.citrixonline.com/
webinars/ and search Cuddy
• Enjoy TED Talk by Amy Cuddy about power poses
44. Connect,
then lead
John Neffinger
!
Co-author
“Connect , Then Lead”
Amy J.C. Cuddy
Associate Professor
Harvard Business School
Co-author
“Connect , Then Lead”
Sourced from:
45. edK
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we help people
this is me
learn live grow
so they can be more mindful, agile, creative
46. Thank you Flickr:
Each slide links directly to the Flickr image
Jlhopgood
Andi
Daniel Go
Roberto Rizzatto
Vinoth Chandar
Lara Core
Ben Smith
Thank you too:
Hannah Geary Photography
Ruud Onos
Shawn Rossi
Steve Mishos
Jason Michael
Adam Foster
Feans
guigo.eu
Areille Nadine Phtography
vaibhav ahuja
Scott Swigart
wikipedia commons
Lin Mei