Presented to NYU Graduate Integrated Marketing class.

1. The Future of SEO
November 25, 2013

2. @Rhea
CEO
Outspoken Media,
Inc.
Troy, NY

3. How did I get here?

4. 4

5. How do most of us get here?

6. Most of us
didn’t get a
DIGITAL
MARKETING
degree at…

7. We didn’t have a badass mentor.

8. We didn’t
inherit the
family
business.

9. Educational Backgrounds of
SEOs & Digital Marketers
Survey conducted on 9/24/2013
285 responses as of the following screenshots

11. No minimum educational
requirements for industry
employment

13. 91%
Did not take any
online marketing,
search marketing,
digital marketing,
or related courses in
school.

14. YOU
are the exception.

17. Why are there so few
programs dedicated to
digital marketing?

18. Until recent years there was
no degree in digital marketing

19. Unfortunately, more is
being offered.

20. Internet Marketing MS
e-Business MS
New Media
Institute Certification
eCommerce MS

22. Traditional academia cannot
develop curriculum fast
enough to include the rapidly
changing environment of
digital technology

23. First use of “SEO” circa 1997
Google founded Sept 4, 1998

24. The Internet literally moves at the
speed of light

26. Less diversity, but greater
complexity in search

29. http://www.google.com/intl/en/insidesearch/howsearchworks/algorithms.html

30. Even then, Google itself is
outdated and missing indepth articles

31. Search is more complex
than the…

34. 34

35. Spend is increasing.
Search still dominates.
35

36. But we’re struggling to find
the talent that industry
growth demands!

37. Fortunately, you’re positioned
better than ever

38. Internet

39. Smart phones

41. Which means you have an
advantage if you seize the
opportunity.

42. PROMOTE
YOURSELF!

43. Google is a bot.
Control the bot.
SEO isn’t rocket science.
43

44. CLAIM
YOUR NAME!

48. OPTIMIZE
YOUR
PROFILES

50. IS THERE A
FIELD?

51. FILL IT.

52. LEVERAGE
SOCIAL
MEDIA

53. 53

54. Test. Play.
Test. Play.

55. Want a
bonus slide?

56. Follow instructions
Relevant experience
Professionalism
Catch my attention
No drama
Did your homework
Want a career
Aren’t in it for the fame
Accountability (me & you)
56

57. Say hello!
rhea@outspokenmedia.com
t: @Rhea | @outspokenmedia