Week 3 slides from the Wine Course

1. 5 week
Wine Course
Red Nose Wine
Clonmel Business Park
www.rednosewine.com

2. Last Week
• The wine world
• France in all its shapes
• Bordeaux
• Burgundy
• ..and beyond
• Sauvignon and Merlot

3. This Week
• Wine Tasting sheet
• Cost of Wine
• Grapes – what do they look like ?
• Recommended wines
– X Factor
– Entertaining Food
– Glass in Hand
• Video 1 & 2

4. Show me the money?
• Ex Cellar Price
– What we pay the vineyard for the wine, bottle
and label and box it comes in
• Primary Transport
– What it costs per bottle to ship that wine from
the vineyard to the bonded warehouse
• Excise Duty
• Bonding Charges & secondary transport
• Wholesale & Retail margin
• VAT

5. The difference €10 v €12
• Wine bought at ex cellar = €2
• Primary Transport €0.50 = €2.50
• Excise Duty = €1.97 = €4.47
• Bonding & Sec Transport = €.0.50 =
€4.97
• Wholesale Margin ( e.g 20% ) = €6.21
• Retail Margin ( e.g 25% ) = €8.28
• VAT @ 23% = €1.91 = €10.19 = €9.99

6. The difference €10 v €12
• Wine bought at ex cellar = €3
• Primary Transport €0.50 = €3.50
• Excise Duty = €1.97 = €5.47
• Bonding & Sec Transport = €.0.50 =
€5.97
• Wholesale Margin ( e.g 20% ) = €7.46
• Retail Margin ( e.g 25% ) = €9.95
• VAT @ 23% = €2.29 = €12.24 = €11.99

7. The difference €10 v €12
• Wine bought ex cellar €3 has 50% more
value on the wine than the €2 bottle
• At the sale price however, there is only
20%
• The more you pay ( especially at the lower
end of the market )  you get multiple
times more product
• At €15 you are 50% more in price but
110% more at the wine cost

8. The Taxman
• Wine is taxed 3 times
– Excise Duty
– VAT on Duty & value of wine combined
– VAT on total cost and margin ( sales )

9. Bubbles have double tax

10. Sauvingon Blanc
• Green skinned
• Small berry like fruit
• High yield
• Likes slopes, good
drainage & poor fertility
• Flavour & colour derived
from the skins
• Apple & pear & Tropical
fruit

11. Chardonnay
• Green/yellow skinned
• Avg clusters – Small berries
• Medium yield / Early ripen
• Likes slopes, good
drainage & poor fertility
• Flavour & colour derived
from the skins
• Peach, Pear & Apple
• Oak aged often

12. Cabernet Sauvingon
• Thick skinned
• Hardy & resistent to rot/frost
• Mix Cab Franc / Sauv Blanc
• Small berry like fruit
• High yield
• Likes slopes, good
drainage & poor fertility
• Blackcurrent, mint & green
pepper

13. Merlot
• Thin skinned – dark blue
• Susceptible to rot
• Mix Cab Franc / Sauv Blanc
• Loose bunches large berries
• High yield
• Likes slopes, good
drainage & poor fertility
• Strawberry, plum, and
cherry flavors

14. Pinot Noir
• Thin skinned – dark purple
• Cool climate - Sust to rot
• Small leaves - tempremental
• Pine like bunch small berries
• Low yield
• Likes slopes, good
drainage & poor fertility
• Cherry, raspberry, and
meaty flavors

15. Some more quotes
“Give me books, French wine, fruit, fine weather and a little music
played out of doors by somebody I do not know.”
― John Keats
“Wine is one of the most civilized things in the world and one of the
most natural things of the world that has been brought to the greatest
perfection, and it offers a greater range for enjoyment and appreciation
than, possibly, any other purely sensory thing.”
― Ernest Hemingway
“Beer is made by men, wine by God.”
― Martin Luther

16. Loire Valley

17. The Loire
Sauvignon Blanc
Sancerre, Pouilly Fume, Touraine
Chenin Blanc
Anjou, Vouvray
Melon de Bourgogne
Muscadet
Cabernet Franc
Chinon, Bourgueil

18. The South
Rhone Valley is broken in two
Northern Rhone = Syrah & Viognier
Cote Rotie – Condrieu – St. Joseph – Crozes Hermitage –
Hermitage - Cornas
Southern Rhone = Grenache & a few more
Cotes du Rhone – CdR Villages – Vacqueyras – Gigondas –
Chateauneuf du Papes – Lirac – Tavel

20. Provence & Languedoc
Provence
Cotes du Provence
Coteaux d’Aix en Provence
Coteaux de Varois en Provence
Bandol
Vins de Pays
Languedoc
Terrasses de Larzac
Minervois – Corbieres – Fitou
Coteaux de Languedoc
Cotes du Roussillon

22. Wines to taste
• White – Pinot Grigio / Gris
– Mirabello 2011, Lombardia, Italy
• A fresh, dry white with gentle floral and citrus aromas.
• Crisp and delicate on the palate – nice and easy
• Lightly honeyed fruit balanced by lemony acidity
• Wine bottles young – Stainless Steel
– Woollaston, Nelson, New Zealand
• Gold glints & Earthy scents - a hint of sherbet perhaps.
• Spicy and spritzy with sweet pear and apple notes.
• Weighty rich and full of flavour with excellent length.
• Off dry /little honeyed, the acidity balances the concentrated fruit
and adds a zesty flourish. It adds juicy sweet citrus and a touch of
ginger

23. Wines to taste
• Red – Syrah / Shiraz
– Dignite 2009, Languedoc, France
• Incredibly rich and powerful,
• Brimming with blueberry, black plum and blackberry fruit flavours.
• Undertones of spice, leather, eucalyptus. Full bodied, fruity, soft
tannins, good acidity. Big black fruit and spice (pepper,
cinnamon). An intense wine.
– Langmeil Valley Floor Shiraz, Barossa, Australia
• Very deep crimson with purple hues.
• On the nose, rich dark cherries, Satsuma plum and mulberry fruits
jump out of the glass
• Intense warm blackberry, cassis and raspberry - milk chocolate,
white pepper and cinnamon.
.

24. What’s in a Grape ?
• White – Pinot Grigio / Gris
• Italy, Alsace, Germany, New Zealand
• Pine Cone ( Pinot ) – related to Pinot Noir
• Very different depending where is grown
• Alsace – med to full bodied – spicy, rich & Floral
– ages well
• German – full bodied, balanced acidity &
sweetness
• Italy – light & lean, crisp & acidic
• Bottles early – gets to market quickly

25. What’s in a Grape ?
• Red – Syrah / Shiraz
• Rhone, Languedoc, Australia, Sth Africa
• Dark skinned / black in colour
• High tannins & acidity, blackberry / chocolate
• Liquorice and cloves in hot climate
• Mint, black pepper in medium climates
• Gets lovely leathery taste with age
• Try Cote Rotie – Hermitage & good Barossa
Valley wines