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Human-Centered Design
1.
2.
HCD involves the
investigation of social problems, analysis of knowledge, engagement of users, and prototyping or iteration of solutions.
3.
Focus on USERS
4.
If design traditionally
is not human-centered, who or what is it centered around?
5.
Because… • users provide
crucial insights and incredible learning • we obtain higher understanding of users’ needs • we should create positive impact
6.
Design experiences matter increasing
customer needs
7.
Design is NOTabout making a
product pretty!
8.
The 5 biggest innovation
needed this century!
9.
1. Transportation- Service
Design at Helsinki airport
10.
2. Healthcare- The
leave-taking experience, Cleveland Clinic
11.
3. Collaboration- Global
Design Jams
12.
4. Aging- Longer
crossing time for seniors, Singapore
13.
5. Mainstreaming- Physical
or mental disabilities
14.
DESIGN THINKING -
human-centered method for creative problem solving and innovation
15.
Credits • http://www.ssireview.org/blog/entry/what_is_design_if_not_human_centered • http://continuuminnovation.com/the-five-biggest-innovations-needed-this-century/#.U9gFfYB_vgZ •
http://blog.ideorg.org/category/human-centered-design/ • http://continuuminnovation.com/purposeful-design/#.U9gGMYB_vgZ
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