This presentation was delivered during the Fundraising Online 2015 conference hosted by Resource Alliance on 1 May 2015. The latest megatrends in technology are discussed in the context of innovation theory with the intention to inspire and challenge nonprofits and specifically their fundraising teams to think about how the tools of today and skills of yesterday can deliver the solutions of resilience of tomorrow.

1. Adapting to a Changing World:
The Innovation Imperative
Colin Habberton
Director: Global Partnerships
GivenGain Foundation
@relatomics
#FundraisingOnline

2. Session Overview
• This will focus on the emerging trends and the
latest innovations in digital and integrated
fundraising.
• The presentation will cover the megatrends of
digital technology and its impact on the world in
the early 21st century.
• It will include thoughts on where the next big
changes might be and how to adapt to
these through an innovation-ready mindset .

3. Learning Outcomes
• My talk aims to offer insights to developing plans &
strategy that harnesses the power of the digital tools
and builds resilience to ongoing change.
• To illustrate my presentation, a number of case
studies of organisations not only adapting but
thriving in our changing world will be used.
• Case studies will be drawn from organisations of
different sizes and purpose with particular
reference to causes working in developing countries.

4. Agenda
• Introduction
• What is Innovation?
• Digital megatrends
• Impact on nonprofits &
fundraising
• 3 Case studies: Causes
Continents, Contexts
• Building resilience
• Q&A

5. Speaker Introduction
• Colin Habberton
Director: Global Partnerships
• GivenGain Foundation
Social Fundraising Platform
• Global Reach
Since 2001
1800+ Causes Worldwide
50+ Countries
10,000+ Projects
7700+ Activists (Peer to Peer)
100,000+ Donors
185 Countries
• One World. Zero Barriers.

6. Stellenbosch
(Source: Wikipedia)

7. Cape Town, South Africa
(Source: USB)

9. Introduction to Innovation

10. What is Innovation?
“Innovation is a new idea, more effective device
or process…something original… better solutions
that meet new requirements and needs…that
break into the market or society.”
(Wikipedia)

11. Three Kinds of Innovation
• Performance-improving innovations
– Replace the old with new, better models
– Substitutive e.g. Camry to Prius
• Efficiency innovations
– Same products & customers, cheaper prices
– Improve productivity, resource allocation
– e.g. Supermarkets, Downsizing
• Market-creating innovations
– Transforms products, create new customers
– Changes needs, resource/skill/access
dependent
– e.g. computers, internet, nonprofits
(Source: Christensen & van Bever. 2014. The Capitalists Dilemma. Harvard Business Review)

12. Digital Megatrends
1. Internet of Me
– Personalised World
2. Outcome Economy
– Digital/Physical Blur
3. Intelligent Enterprise
– Smart Decisions & Delivery
4. Workforce Reimagined
– Workforce to Crowdsource
5. Platform (R)evolution
– Harnessing Hyperscale
(Source: Accenture Technology Vision 2015 )

13. Impact on Nonprofits
• Disruption & discomfort
– Complexity of context
• Increasing needs
– Volatile tension
• Demands from funders
– Accountability
• Digital convergence
– Demands on skillsets
• Change is inevitable
– Pervasive, punishing

14. Impact on Fundraising
• Resource constraints
– Doing more with less
• The Madding Crowd
– Breaking through the noise
• Relevance of purpose
– Who cares about what?
• Connectivity challenges
– Device & delivery
• Attracting talent
– Skills ≠ Experience

15. Case Study #1: CharityWater (US)

16. Case Study #2: Qhubeka (SA)
• ‘To move forward’ (Xhosa)
– Simple, sustainable
transportation for school kids
– Fundamental elements of
development
• Partners
– World Bicycle Relief
– Corporate sponsor
– Pro RacingTeam
• Strong governance
– Diverse board
• 53 000 bikes since 2005
– 70% girls

17. Case Study #3: Metro Trains (AUS)
• Launched November 2012
– Song top 10 on iTunes
• Close to 100 million views
– 4.8 million shares,
– most shared ad of all time
– various spin-offs
• Dumb Ways to Die 2 game
– the top app in 83 countries,
– four billion mini-game plays
in just three months
• Most awarded campaign in
the history of Cannes
– 28 Lions, incl 5 Grand Prix.
• 127 million people said they
would be safer around trains
because of the campaign.
(Source: mccann.com.au)

18. Building Resilience
• Innovation Mindset
– Shared understanding
• Relational approach
– Collaborative partnerships
• Competency analysis
– Right Tools & Team
• Risk scanning
– Pre-empting change
• Innovators Hypothesis
– Experimentation (5x5x5)

19. Q & A

20. Adapting to a Changing World:
The Innovation Imperative
Colin Habberton
GivenGain Foundation
colin@givengain.com
@relatomics
www.givengain.com
#FundraisingOnlin