Work and Personal portfolio of Belmer Negrillo.

1. Portfolio Overview
an introduction to Belmer Negrillo’s work

2. Table of Contents
Intro education, career
Interaction Design experience, examples
Graphic Design experience, examples
Personal Work VJ, animations, art
Recommendations letters, endorsements
Awards & Publications Cannes, Index 2005, etc.

3. Intro
BELMER NEGRILLO
MA in Interaction Design at Ivrea, Italy
BA in Advertising and Mkt in São Paulo, Brazil
6 years experience as digital media Art Director
7 years experience as User Experience Designer
holistic understanding, with experience in
communication, consultancy and product development
numerous awards, published works and patents filed

4. Interaction Design
EXPERIENCE
user-centered design
user research / analysis / insights
concepts and strategies
communication / storyboards / storytelling
multidisciplinary team work
R&D / new approaches / academic work
stakeholder management and buy-in
7 patents filed since 2008

6. Interaction Design IDEO user-centered design process

7. Interaction Design IDEO user-centered design process

8. Interaction Design Nike iD project - user research strategies

9. Interaction Design Nike iD project - user research :: shop along at Osaka - Japan

10. Interaction Design Nike iD project - user research summary and analysis

11. Interaction Design Nike iD project - user research summary and analysis

12. Interaction Design Nike iD project - insights from user research

13. Interaction Design Nike iD project - insights from user research

14. Interaction Design Nike iD project - Design opportunities brainstorm

15. Interaction Design technical analysis

16. Interaction Design Windows Live Mail Proposal (2005) - Initial overview page.

17. Interaction Design Windows Live Mail Proposal (2005) - Composing using templates

18. Interaction Design Windows Live Mail Proposal (2005) - Viewing Mail: auto layout would make it too look like a magazine

19. Interaction Design Windows Live Mail Proposal (2005) - communication of concepts by storytelling

20. Interaction Design HP Light Behavior as Branding - storyboards

21. Interaction Design HP Light Behavior as Branding - communication of concepts by animation

22. Interaction Design HP Light Behavior as Branding - communication of concepts by video (after effects)

24. Interaction Design VUVOX: we offered a suite of online applications. Click on the image above to try the online tools.

25. Interaction Design VUVOX STUDIO: Collect media step.

26. Interaction Design VUVOX STUDIO: Create presentation step.

27. Interaction Design VUVOX STUDIO: Create presentation step.

28. Interaction Design VUVOX STUDIO: Publish presentation step.

29. Interaction Design VUVOX EXPRESS: Presentation Templates with RSS feeds and dynamic media. Made with HTML and Javascript.

30. Interaction Design VUVOX COLLAGE: A panorama like canvas with powerful editing features.

31. Interaction Design VUVOX COLLAGE: Media collections, text editing and settings menu.

32. Interaction Design VUVOX COLLAGE: Zoom control, soundtrack panel and contextual editing buttons.

33. Interaction Design VUVOX COLLAGE: Cut out tool

34. Interaction Design VUVOX: User’s featured presentations.

36. Interaction Design eBay: strategic planning and test pilot

37. Interaction Design eBay: guide viewing experience, with merchandising, reviews and fitment

38. Interaction Design eBay: Guide Creation tool - cover step

39. Interaction Design eBay: Guide Creation tool - internal step with Tips and Caution notes.

40. Interaction Design eBay: Guide Creation tool - internal step with image selected and toolbar visible

41. Interaction Design eBay: Guide Creation tool - internal step with annotations

42. Interaction Design eBay: Concept development - mobile app with photos templates for vehicle listings.

43. Interaction Design eBay: Creation of internal tool for streamlined page creation. Agile process.

44. Interaction Design eBay: Creation of internal tool for streamlined page creation. Agile process.

45. Interaction Design eBay: Diamond Ring Designer - innovative selection tray for creation of custom rings.

46. Interaction Design eBay: Diamond Ring Designer - Ring Configurator

47. Interaction Design eBay: Diamond Ring Designer - Ring Configurator

48. Interaction Design eBay: Explorations on Visual Browsing eBay Categories

49. Interaction Design eBay: Explorations on Visual Browsing eBay Categories

50. Interaction Design eBay: Explorations on Visual Browsing eBay inventory

51. The eBay Search Results page
Understanding better this behemoth.
in one week (source Vulcan)
646,981,894 Impressions
215,441,285 Finding Attempts
702,941,825 Clicks (32,628 / 10k F.A.)
®
BUYER EXPERIENCE GROUP ...

52. eBay Search Results Page - Before
Interaction Design eBay: Current Search Result Page - before redesign.

53. Interaction Design eBay: Redesign Search Result Pages (AB testing)

54. Interaction Design eBay: Redesign Search Result Pages (AB testing)

55. ®
BUYER EXPERIENCE GROUP ...
Interaction Design eBay Garden: lab Research & Development playground for new ideas.

56. ®
BUYER EXPERIENCE GROUP ...
Interaction Design Integrated Finding Experience SRP prototype: New holistic approach on the sole of the page.

58. IDII Paneluce featured in the IDII home page.

59. IDII - Academic work
http://www.mindness.net/ivrea/thesis/
Links to project sites:
Bakedbits
Three design explorations looking at consumer’s relation to
electronic objects and issues of waste, banalization and
superficial seductive features.
Mobile.Seed
A communication of a future scenario where objects could
motivate users to engage in an ecological ideology without
need to renounce to the consumer’s society acquired benefits.
PoliticoMobil
A project that explores systems of power expressed through
social interactions inside the car.

60. IDII - Academic work
http://www.mindness.net/ivrea/
Links to project sites:
Go-Dance
A wearable tool allowing VJs to control remotely, without wires
and with more natural gestures, the video mixing. Also a way
for the audience to play with the video in the big screen.
candle
dimmer
Belmer Negrillo Control Mania
IDII !""# Reed Kram $ Clemens Weisshaar
Candle Dimmer
A proposal for a domestic product that controls the brightness
of lamps in harmony with the states of a candle.
Whispering to Birds
A poetic interactive communication between a human being and
imaginary birds, using a leaf as interactive artifact.

65. Final
Models
Candle Holder
Wall Plug Dimmer
candle
dimmer

66. Wireframes and Flows

67. Interaction Design interaction flows into context

68. Interaction Design visualization tools

69. Interaction Design wireframes

70. Interaction Design wireframes > result

71. Interaction Design wireframes

72. Interaction Design wireframes > result

73. Interaction Design interaction flows

74. Interaction Design interaction flows

75. Interaction Design system analysis

76. Graphic Design
EXPERIENCE
visual aesthetic and layout harmony
concepts for advertising campaigns
functional design & emotional design
architecture of information & interface
integration of digital and traditional media
working with third parties & managing contractors

77. www.mindness.net
Site with Graphic Design works until 2004.
Works from Hypermedia, Ogilvy Interactive, DM9DDB, Lov.e and Studio BijaRi.

78. Graphic Design hotsite for Lucky Strike (2002)

79. www.jairo.com.br
Graphic Design site for the photographer Jairo Goldflus (2005)

80. Graphic Design portal for Lucky Strike branding (2002)

81. Graphic Design city guides for Lucky Strike branding (2001)

82. Graphic Design city guides for Lucky Strike branding (2001)

83. Graphic Design functional design for online banking (2001)

84. www.diariasgratis.com.br
Graphic Design concept for Accor hotels campaign (2005)

85. Graphic Design video clip for the music ‘Tudo para ser feliz’ (2002)

86. Graphic Design “peace virus” for Fabrica’s Mail me! book (2003)

87. Graphic Design “peace virus” for Fabrica’s Mail me! book (2003)

88. Graphic Design Dos Logos - personal logo selected

89. Personal Work
VJing since 2002, with a ‘collective’ called Bijari
use of graphic programming languages (Isadora)
illustrations
stop motion animation
artistic interventions in the city (SP)

90. Personal Work Vjing using graphic programming

91. Personal Work Vjing using graphic programming

92. Personal Work Vjing using graphic programming

93. Personal Work Vjing using graphic programming

94. Personal Work illustrations

95. Personal Work illustrations

96. Personal Work stop motion animation ‘Lupinho Fiat Lux’

97. Mico
Personal Work artistic interventions in São Paulo

98. Recommendations
FROM
directors
managers
co-workers

99. Tel: ..
Fax: ..
IDEO
0 3-29-06
Paul Bradley
IDEO
100 Forest Street
Palo Alto, Ca, 94301
To Whom It May Concern,
Belmer Negrillo joined the IDEO team May 2, 2005 and assisted as an
Interaction Designer. While employed at IDEO Belmer participated in a variety of
projects most of which are still confidential.
My personal experience with Belmer was managing Research and Development
work around product behavior for a variety of consumer electronics. During
this project Belmer proved to be an innovative designer and was able to make a
strong contribution to the conceptual output of the results. His easygoing disposition
makes Belmer a joy to work with. He proved himself as a team player, particularly in
a multi disciplinary setting.
I believe you will find Belmer to be a thoughtful, engaged and dedicated designer.
At his level of experience I think he is best suited to playing an expert role within a
team effort. He is confident in his ideas about design and has the technical chops to
realize them.
Sincere regards,
Paul Bradley
Design Director

100. IDEO
To whom it may concern.
I have worked with Belmer most recently on a RD project for a large computer
manufacturer. Throughout the project he was a significant contributor providing
both creative insights, concept development and prototyping. He was able to think
outside of his discipline and engage with other members of the team in a spirited
dialogue.
Belmer would be a valuable member of any design company. He is intelligent
engaging and creative. He values teamwork over working in isolation. He is self
motivated; actively seeking out critique and collaboration wherever possible.
Given my recent experience I would not hesitate to recommend Belmer for a posi-
tion within your company.
If you would like to discuss this further please contact me at mbone@ideo.com.
Best regards
Martin Bone
Designer

101. LETTER OF REFERENCE
February 16, 2005
To whom it may concern:
This letter is aimed at assisting Mr. Belmer Negrillo in his request for an entry visa to the United
States of America. It is well worth considering my national and international experience in
Lov.e advertising agencies, such as Ogilvy, J.W.Thompson and Lowe Loducca, and the fact that Mr.
Belmer Negrillo has already worked as part of my work team.
He worked with me in two different situations: the first one at Ogilvy Brasil, when I was his
Creative Director for 2 years and the second situation when I managed him here at Loducca in a
freelancer job for an important campaign pitch.
In both occasions, Mr. Negrillo proved in practice his talent and commitment, being in charge of
the most important jobs of the agency. For his great artistic and conceptual contribution I must
highlight the jobs for IBM (when he played a decisive role in maintaining the account), Portal
Terra and Telefonica Group.
As a freelancer, Mr. Negrillo worked in both Creation and Art Direction services in November
2004, successfully creating an online campaign. During this job he also showed his skills in
managing the team and in the making of the conceptual argument used in the presentation of the
campaign.
Taking all the above into consideration, I must end this letter confidently that I am
recommending a professional that will undoubtedly stand out at any company he might work, for
his technique, creativity and, above all, his dedication and responsibility towards the agency,
clients and his colleagues.
Sincerely,
André Piva
Creation Director
andre.piva@loducca.com.br
Fone: 55 (11) 6011-8149

102. Linked-in
IDEO
Ogilvy Interactive
freelancer

103. Awards Publications
INDEX 2005 :: Top nominee with the project “Mobile.Seed”
Cannes/2005 :: Shortlist – websites :: “Magic Card” – Accor Hotels Loyalty Program
Dos Logos / Die-Gestalten 2004 :: Inclusion of the logos “Bakedbits” e “mindness.net”
Mail Me! - A project about Mail / Fabrica 2004 :: Inclusion of the work “Peace Virus”
Illy Words Magazine/2003 :: Cover of the edition “Passion”
6ª Bienal de Design Grafico de Sao Paulo/2002 :: Short list and Catalogue inclusion
Cannes/2001 :: Shortlist – Rich Media :: “Eye Test” – Solidarity Literacy
One Show/2001 :: Shortlist – Beyond the Banner :: “Freedom Calls” – Honda Motorcycles
:: Merit – Simple Banner :: “Fire” – Itaú Insurance
FIAP (Iberian-American Advertising Festival)/2001 :: Silver – Simple Banner :: “Barbie” – Lokau
7 patent applications since 2008. Some visible at PatentDocs.

104. Mobile.seed top nominee
INDEX2005 award
Exhibition in Copenhagen
23 September – 23 October 2005
Awards index2005 top nominee

105. Thank you