1. Consumer Foodservice in Colombia
Report Details:
Published:September 2012
No. of Pages:
Price: Single User License – US$1900
Discover the latest market trends and uncover sources of future market growth for the Consumer
Foodservice by Location industry in Colombia with research from Euromonitor's team of in-country
analysts.
The Consumer Foodservice by Location in Colombia market research report includes:
•Analysis of key supply-side and demand trends
•Historic volumes and values, company and brand market shares
•Five year forecasts of market trends and market growth
•Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
•What is the market size of Consumer Foodservice by Location in Colombia?
•What are the major brands in Colombia?
•How are economic or demographic factors impacting the foodservice industry in #Country»?
•How are multinational and local operators expanding in #Country»?
•How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?
Why buy this report?
•Gain competitive intelligence about market leaders
•Track key industry trends, opportunities and threats
•Inform your marketing, brand, strategy and market development, sales and supply functions
EXECUTIVE SUMMARY
In 2011 consumer foodservice continues showing positive rates
In 2011 consumer foodservice continued with a positive performance in sales terms, faring better
compared to the review period. The most dynamic categories were specialist coffee shops, bakery
fast food, full-service restaurants and 100% home delivery/take away, which posted double-digit
growth rates. Increasing consumption of coffee in the country, strong expansion in sandwich
specialist shops and sweet bakery products, along with healthy macroeconomic indicators
contributed to drive sales.
More healthy items appearing on menus
Colombians are starting to demand healthy meals, whether eating at home or out, motivated by
the increasing incidence of obesity and heart diseases and the desire of consumers of look and
feel good. In 2011, McDonald’s adopted healthier menus for children and adults, and other fast
food operators are also increasing the offer of wraps and salads in their menus. Sandwich

2. specialists, both chained and independent, benefited from this trend as they saw an improvement
in sales.
Players adapt to different formats to face competition
During 2011 consumer foodservice continued to witness an expansion along with intense
competition between almost all foodservice categories, as consumers are now more flexible and
move easily from one category to another. This situation is leading foodservice operators in fast
food, home delivery/takeaway and full-service, to be flexible about expanding into different formats
that suit the needs of their consumers at different times.
Chains growing faster
Although independents account for the vast majority of consumer foodservice outlets, chains were
the ones that saw better growth rates in terms of outlets, transactions and sales during the review
period. The strengthening of expansion through franchises and promotions, increasing the offer of
breakfast/brunch and further introduction of small snack type items were some of the most
important factors that contributed with strong results in chained operators.
Optimistic prospects for foodservice prevail
The forecast period will witness a faster pace of transactions and sales growth in comparison with
the review period. Growth will be supported by the positive prospects of the Colombian economy
that will continue to attract investors, in the improvement of disposable household income, along
with further expansion to smaller cities in the country, where there is still plenty of room for new
outlet openings. In relation to threats that might hinder expansion, it is worth mentioning that the
debts of households with financial entities might increase, leading to a curb in expenditure and
foodservice could be affected in a negative way.
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Major points covered in Table of Contents of this report include
Table of Contents
Consumer Foodservice in Colombia - Industry Overview
EXECUTIVE SUMMARY
In 2011 consumer foodservice continues showing positive rates
More healthy items appearing on menus
Players adapt to different formats to face competition
Chains growing faster
Optimistic prospects for foodservice prevail
KEY TRENDS AND DEVELOPMENTS
Colombians continue demanding food delivery services
Foodservice operators are diversifying
Ice cream fast food: A market to exploit
Healthy and tasty meals in consumer foodservice
CITY KEY TRENDS AND DEVELOPMENTS
Medellín, La ciudad de la eterna primavera

3. MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2011
Table 5 Consumer Foodservice by Food Vs Drinks Split 2011
Table 6 Sales in Consumer Foodservice by Location 2006-2011
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2011
Table 8 Chained Consumer Foodservice Company Shares 2007-2011
Table 9 Chained Consumer Foodservice Brand Shares 2008-2011
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth
2011-2016
APPENDIX
National Consumer Expenditure
Table 12 Consumer Expenditure on Consumer Foodservice
Trade association statistics
OPERATING ENVIRONMENT
Franchising
DEFINITIONS
SOURCES
Summary 1 Research Sources
Consumer Foodservice in Colombia - Company Profiles
Avesco SA in Consumer Foodservice (Colombia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Avesco SA: Competitive Position 2011
Crepes & Waffles SA in Consumer Foodservice (Colombia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Crepes & Waffles SA: Competitive Position 2011
Frisby SA in Consumer Foodservice (Colombia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Frisby SA: Competitive Position 2011

4. Inbercab Ltda in Consumer Foodservice (Colombia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Inbercab Ltda: Competitive Position 2011
Procafecol SA in Consumer Foodservice (Colombia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Procafecol SA: Competitive Position 2011
Productora y Comercializadora de Alimentos Ltda in Consumer Foodservice (Colombia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Productora y Comercializadora de Alimentos Ltda: Competitive Position 2011
Restcafe OMA SA in Consumer Foodservice (Colombia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 Restcafe OMA SA: Competitive Position 2011
100% Home Delivery/Takeaway in Colombia - Category Analysis
HEADLINES
TRENDS
During the review period it has been observed how delivery sales of operators in full-service and
fast food categories has been increasing, posing challenges to companies in 100% home
delivery/takeaway. In the case of full-service restaurants delivery sales at the beginning of the
review period accounted for 7% of total sales of the category, but in 2011 it reached 10%,
equating to a CAGR of 20% in current terms. Strategies, not only of pizza chains where this
service is more common but also of restaurants targeted to affluent consumers that have included
this service through outsourcing or by gathering brands of the same owner under one delivery line,
have proven to be successful. Between 2006 and 2011, the number of fast food brands that
offered a home delivery service increased by 12% in current terms. Although 100% home
delivery/takeaway fared well during the review period with a CAGR of 14% in current terms, it has
been observed that operators are beginning to adopt different formats by opening points of sale in
order to remain competitive and reach consumers in different places.
COMPETITIVE LANDSCAPE
During 2011 Pizza Pizza from Aliter Ltda ranked first in chained HDTA with a 65% share of value
sales, losing seven percentage points in relation to the previous year. However, the arrival of the

5. foreign Papa John’s and the strategy adopted by Domino´s Pizza led the company to record a
slower rate when compared to its behaviour during the review period.
PROSPECTS
The forecast period will fare better than the review period, with a predicted CAGR of 10% in
constant value terms, versus the 9% CAGR recorded during the review period. Not only the
positive prospects of the economy and affordable prices, but the emerging demand for delivery
services in other cities like Medellín and Cali, besides Bogotá will drive expansion of 100% home
delivery/takeaway.
CATEGORY DATA
Table 13 100% Home Delivery/Takeaway by Category: Units/Outlets 2006-2011
Table 14 100% Home Delivery/Takeaway by Category: Number of Transactions 2006-2011
Table 15 100% Home Delivery/Takeaway by Category: Foodservice Value 2006-2011
Table 16 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2006-2011
Table 17 100% Home Delivery/Takeaway by Category: % Transaction Growth 2006-2011
Table 18 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2006-2011
Table 19 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2007-2011
Table 20 Brand Shares of Chained 100% Home Delivery/Takeaway 2008-2011
Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets 2011-2016
Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions
2011-2016
Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value
2011-2016
Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth
2011-2016
Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth
2011-2016
Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value
Growth 2011-2016
Cafés/Bars in Colombia - Category Analysis
HEADLINES
TRENDS
The campaign Toma Café launched two years ago aimed to encourage coffee consumption
among Colombians is having positive results. Trade press articles indicated that during 2011, total
coffee consumption increased by 2%, after many years of stagnation. Although most of the
consumption is done at households, specialist coffee shops have played an important role,
becoming the channel with the best performance, not only by attracting more consumers but for
offering high quality and premium coffee that has been rapidly accepted.
COMPETITIVE LANDSCAPE
Cafés/bars is dominated mainly by local chains that in general have been evolving in a positive
way. During 2011, Juan Valdez had a value share of 29% in sales of chained cafés/bars and
recorded an increase of 17% in sales of food and drinks. The new openings, in addition to the
revamping of stores and improved customer service, led to the positive results. Oma, ranked

6. second with a 19% value share also fared well, supported in the strategic locations inside
hypermarkets and in areas with high traffic like financial areas, close to universities, hospitals and
funeral homes.
PROSPECTS
For the forecast period it is expected that sales and transactions of cafés/bars will each post a
CAGR of 8% in constant terms. Expansion will be supported in the strengthening of specialist
coffee shops, chained and independent, followed by bars/pubs that will continue drawing the
attention of young generations that are keen for new experiences. Also, the increasing interest of
Colombians in hanging out more often will benefit transactions per outlet that will see a faster
CAGR of 4% compared to the review period, when a CAGR of 2% was recorded.
CATEGORY DATA
Table 27 Cafés/Bars by Category: Units/Outlets 2006-2011
Table 28 Cafés/Bars by Category: Number of Transactions 2006-2011
Table 29 Cafés/Bars by Category: Foodservice Value 2006-2011
Table 30 Cafés/Bars by Category: Foodservice Value 2006-2011
Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2006-2011
Table 32 Cafés/Bars by Category: % Transaction Growth 2006-2011
Table 33 Cafés/Bars by Category: % Foodservice Value Growth 2006-2011
Table 34 Global Brand Owner Shares of Chained Cafés/Bars 2007-2011
Table 35 Brand Shares of Chained Cafés/Bars 2008-2011
Table 36 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2011-2016
Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2011-2016
Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2011-2016
Table 39 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2011-2016
Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2011-2016
Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2011-2016
Consumer Foodservice by Location in Colombia - Category Analysis
HEADLINES
TRENDS
Gastronomic areas in Colombian cities continue growing and gaining importance in the
development of foodservice, giving customers different options to choose from. In Bogotá, there
are six gastronomic areas and a new one in the Park Way is seeing an increasing presence of
restaurants and small cafés with a bohemian touch. Other cities like Cali and Medellín, with a third
of the population of Bogotá, have six and eight gastronomic areas, respectively. The planned and
organised expansion of these areas might have a positive effect on foodservice operators that
might want to develop restaurants with new concepts and with particular styles.
COMPETITIVE LANDSCAPE
Sales through retail locations represent 26% of total foodservice value, followed by travel with 9%
and lodging with a share of 5%. At retail premises, fast food and full-service restaurants are the
key drivers as they concentrate 37% and 24% respectively, of their total sales. At travel locations,
mainly airports and bus stations, specialist coffee shops and bakery fast food are important. In
lodging, the presence of high-end full-service restaurants is dominant.

7. PROSPECTS
Rapid expansion of hotels across the country is likely to continue during the forecast period due to
the fact that the tributary incentives for companies that build hotels will expire in 2017. This will
boost openings of foodservice operators in lodging locations, which are anticipated to post a
CAGR of 6%; with most of them being full-service restaurants. There are also complexes that
include hotels, offices and space for restaurants and stores. These types of buildings will mean
that brands that are not typical in lodging, mainly chained fast food, will be encouraged to open
outlets.
CATEGORY DATA
Table 42 Consumer Foodservice Sales by Location: Units/Outlets 2006-2011
Table 43 Consumer Foodservice Sales by Location: Number of Transactions 2006-2011
Table 44 Consumer Foodservice Sales by Location: Foodservice Value 2006-2011
Table 45 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2006-2011
Table 46 Consumer Foodservice Sales by Location: % Transaction Growth 2006-2011
Table 47 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2006-2011
Table 48 Consumer Foodservice Sales through Standalone: Units/Outlets 2006-2011
Table 49 Consumer Foodservice Sales through Standalone: Number of Transactions 2006-2011
Table 50 Consumer Foodservice Sales through Standalone: Foodservice Value 2006-2011
Table 51 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2006-2011
Table 52 Consumer Foodservice Sales through Standalone: % Transaction Growth 2006-2011
Table 53 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2006-
2011
Table 54 Consumer Foodservice Sales through Leisure: Units/Outlets 2006-2011
Table 55 Consumer Foodservice Sales through Leisure: Number of Transactions 2006-2011
Table 56 Consumer Foodservice Sales through Leisure: Foodservice Value 2006-2011
Table 57 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2006-2011
Table 58 Consumer Foodservice Sales through Leisure: % Transaction Growth 2006-2011
Table 59 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2006-2011
Table 60 Consumer Foodservice Sales through Retail: Units/Outlets 2006-2011
Table 61 Consumer Foodservice Sales through Retail: Number of Transactions 2006-2011
Table 62 Consumer Foodservice Sales through Retail: Foodservice Value 2006-2011
Table 63 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2006-2011
Table 64 Consumer Foodservice Sales through Retail: % Transaction Growth 2006-2011
Table 65 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2006-2011
Table 66 Consumer Foodservice Sales through Lodging: Units/Outlets 2006-2011
Table 67 Consumer Foodservice Sales through Lodging: Number of Transactions 2006-2011
Table 68 Consumer Foodservice Sales through Lodging: Foodservice Value 2006-2011
Table 69 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2006-2011
Table 70 Consumer Foodservice Sales through Lodging: % Transaction Growth 2006-2011
Table 71 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2006-2011
Table 72 Consumer Foodservice Sales through Travel: Units/Outlets 2006-2011
Table 73 Consumer Foodservice Sales through Travel: Number of Transactions 2006-2011

8. Table 74 Consumer Foodservice Sales through Travel: Foodservice Value 2006-2011
Table 75 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2006-2011
Table 76 Consumer Foodservice Sales through Travel: % Transaction Growth 2006-2011
Table 77 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2006-2011
Table 78 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2011-2016
Table 79 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2011-2016
Table 80 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2011-2016
Table 81 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2011-2016
Table 82 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2011-2016
Table 83 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2011-
2016
Table 84 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2011-2016
Table 85 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions
2011-2016
Table 86 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2011-
2016
Table 87 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth
2011-2016
Table 88 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth
2011-2016
Table 89 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value
Growth 2011-2016
Table 90 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2011-2016
Table 91 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2011-
2016
Table 92 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2011-2016
Table 93 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2011-
2016
Table 94 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2011-
2016
Table 95 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth
2011-2016
Table 96 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2011-2016
Table 97 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2011-
2016
Table 98 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2011-2016
Table 99 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2011-
2016
Table 100 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2011-
2016
Table 101 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth
2011-2016

9. Table 102 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2011-2016
Table 103 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2011-
2016
Table 104 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2011-2016
Table 105 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2011-
2016
Table 106 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2011-
2016
Table 107 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth
2011-2016
Table 108 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2011-2016
Table 109 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2011-
2016
Table 110 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2011-2016
Table 111 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2011-
2016
Table 112 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2011-
2016
Table 113 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth
2011-2016
Fast Food in Colombia - Category Analysis
HEADLINES
TRENDS
Health concerns among Colombians are leading to increasing demand for healthy meals, not only
when eating at home but also when eating out. Aside from sandwich specialists, which are among
the main beneficiaries of this trend, burger chains are offering wraps and salads, and operators
like McDonald’s, for example, reduced the sugar, fat and sodium content in its food, included fruit
in kids’ meals and gives the option of ordering combos with salads instead of fries.
COMPETITIVE LANDSCAPE
In 2011, McDonald’s reached a 43% share of chained burger fast food value, deposing local El
Corral, which lost one percentage point and ended the year with a very slightly lower share than
the leader. The low price strategy of McDonald’s was a key factor that drove transactions up by
14% against the increase of 4% recorded by El Corral.
PROSPECTS
Sales of fast food will see a CAGR of 7% in constant value terms during the forecast period; faster
than the CAGR recorded over the review period. The performance of the category will be driven by
chains that will increase their participation in total sales, going from 47% in 2011 to 55% at the end
of the review period. The optimistic landscape for chains is motivated by the good economic
prospects of the country and in the growth of franchises that will be one of the preferred
mechanisms for expansion of both local and foreign brands. There is also increasing demand from
Colombians for new products, due to the fact that they are eating out more often, not only for fun
but for reasons of convenience as they do not have time to prepare meals at home.

10. CATEGORY DATA
Table 114 Fast Food by Category: Units/Outlets 2006-2011
Table 115 Fast Food by Category: Number of Transactions 2006-2011
Table 116 Fast Food by Category: Foodservice Value 2006-2011
Table 117 Fast Food by Category: % Units/Outlets Growth 2006-2011
Table 118 Fast Food by Category: % Transaction Growth 2006-2011
Table 119 Fast Food by Category: % Foodservice Value Growth 2006-2011
Table 120 Sales of Bakery Products Fast Food by Type 2008-2011
Table 121 Global Brand Owner Shares of Chained Fast Food 2007-2011
Table 122 Brand Shares of Chained Fast Food 2008-2011
Table 123 Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016
Table 124 Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 125 Forecast Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 126 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 127 Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 128 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Full-Service Restaurants in Colombia - Category Analysis
HEADLINES
TRENDS
The political and economic situation in the neighbouring country of Venezuela from a long time
ago is motivating an exodus of its population towards Colombia that arrives in the country looking
for a better life. From the hand of Venezuelans, new investments have come to different sectors of
the Colombian economy and foodservice was no exception. Some examples of restaurants owned
by Venezuelan entrepreneurs are Picollo Venezia, Ciboulette, Positano, Budare's, Ragazzi and
Andrea's, to name a few.
COMPETITIVE LANDSCAPE
Crepes & Waffles is positioned as a favourite amongst consumers of different ages for the variety
of dishes and ice creams that it offers, as well as for the quality and affordable prices of its
products. These characteristics have allowed the brand to be among the favourites of Colombians
with a 55% share of chained full-service restaurant value.
PROSPECTS
The forecast period is likely to post faster CAGRs in both transactions and constant value sales
when compared to the review period. The expected CAGR for transactions is 6% against the 4%
of the review period. For sales, the predicted CAGR is 9% in constant terms, four percentage
points more than during the review period. This optimistic landscape is supported by the foreseen
expansion of operators, both chained and independent, to mid-sized cities that still have plenty of
potential for expansion of foodservice, the positive prospects of the Colombian economy, along
with the improvement in the gastronomic offer that is developing different concepts to tap specific
niches and offer new experiences to consumers.
CATEGORY DATA
Table 129 Full-Service Restaurants by Category: Units/Outlets 2006-2011
Table 130 Full-Service Restaurants by Category: Number of Transactions 2006-2011

11. Table 131 Full-Service Restaurants by Category: Foodservice Value 2006-2011
Table 132 Full-Service Restaurants by Category: % Units/Outlets Growth 2006-2011
Table 133 Full-Service Restaurants by Category: % Transaction Growth 2006-2011
Table 134 Full-Service Restaurants by Category: % Foodservice Value Growth 2006-2011
Table 135 Global Brand Owner Shares of Chained Full-Service Restaurants 2007-2011
Table 136 Brand Shares of Chained Full-Service Restaurants 2008-2011
Table 137 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2011-2016
Table 138 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2011-
2016
Table 139 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2011-2016
Table 140 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2011-
2016
Table 141 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2011-
2016
Table 142 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth
2011-2016
Self-Service Cafeterias in Colombia - Category Analysis
HEADLINES
TRENDS
During 2011 large retailers like Carrefour and Éxito continued with their expansion plans in the
country, but instead of focusing on large selling spaces, they opened premises between 176 sq m
and 200 sq m located in neighbourhoods with high footfall. In 2011, Carrefour had 20 express
formats while its competitor Éxito opened 32 convenience formats, affecting directly the expansion
of self-service cafeterias that are strongly linked to such brands.
COMPETITIVE LANDSCAPE
Self-service cafeterias is dominated by large chains like Carrefour, Almacenes Éxito and Olímpica,
but this is not a major business for the companies. Independent cafeterias are not popular in the
country and face strong competition from restaurants that offer daily menus with limited options at
a fixed price, which is an appealing option for many employees, in particular those of middle
income status, that prefer to eat a complete meal for an affordable price and with the advantage of
being close to a homemade meal.
PROSPECTS
For the forecast period, the expansion in terms of new outlets is set to see a CAGR of 2%, and is
likely to be slower compared to the dynamic CAGR of 3% recorded during the review period. The
strengthening in the expansion plans of chains like Carrefour and Éxito through express formats is
likely to continue in the following years, thus contributing to limiting the growth of cafeterias. In
regards to transactions, a steady CAGR of 3% is predicted.
CATEGORY DATA
Table 143 Self-Service Cafeterias: Units/Outlets 2006-2011
Table 144 Self-Service Cafeterias: Number of Transactions 2006-2011
Table 145 Self-Service Cafeterias: Foodservice Value 2006-2011
Table 146 Self-Service Cafeterias: % Units/Outlets Growth 2006-2011

12. Table 147 Self-Service Cafeterias: % Transaction Growth 2006-2011
Table 148 Self-Service Cafeterias: % Foodservice Value Growth 2006-2011
Table 149 Forecast Sales in Self-Service Cafeterias: Units/Outlets 2011-2016
Table 150 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2011-2016
Table 151 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2011-2016
Table 152 Forecast Sales in Self-Service Cafeterias: % Units/Outlets Growth 2011-2016
Table 153 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2011-2016
Table 154 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2011-2016
Street Stalls/Kiosks in Colombia - Category Analysis
HEADLINES
TRENDS
During 2011, sales through stalls/kiosks increased by 2% in constant terms, faster compared to
the review period CAGR which was stagnant. In spite of the decrease in total outlets, transactions
displayed a positive rate of 2%. This trend, as mentioned in previous reports, may be partly
explained by the increasing presence of formal brands that are seizing upon strategic locations in
shopping centres which guarantees a high influx of people.
COMPETITIVE LANDSCAPE
The category is highly fragmented but there are some companies that are worth highlighting. The
first company is Fruchetta, specialising in fruits covered with chocolate that are presented as a
skewer and combinations of fruits with brownies and marshmallows can be made, creating an
original dessert. These stalls are present mainly in shopping centres, where high traffic is
guaranteed. The second company is Pandebono´s Valluno, which offers typical Colombian bakery
products, and stalls are usually located at petrol stations.
PROSPECTS
A positive dynamic is foreseen for sales per outlet during the forecast period, which are expected
to reach a CAGR of 3% in constant terms, faster than that recorded during the review period. The
increasing formalisation, not because of the issuance of the law mentioned above, but by an
expected blooming of young entrepreneurs that see a way to run their own company or to have
additional income to their regular jobs in operating food stalls, is likely to drive sales over the
forecast period.
CATEGORY DATA
Table 155 Street Stalls/Kiosks: Units/Outlets 2006-2011
Table 156 Street Stalls/Kiosks: Number of Transactions 2006-2011
Table 157 Street Stalls/Kiosks: Foodservice Value 2006-2011
Table 158 Street Stalls/Kiosks: % Units/Outlets Growth 2006-2011
Table 159 Street Stalls/Kiosks: % Transaction Growth 2006-2011
Table 160 Street Stalls/Kiosks: % Foodservice Value Growth 2006-2011
Table 161 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2011-2016
Table 162 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2011-2016
Table 163 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2011-2016
Table 164 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2011-2016
Table 165 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2011-2016

13. Table 166 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2011-2016
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