The document discusses LinkedIn's value proposition for both members and customers. For members, LinkedIn helps users connect with their professional network, stay informed through news and knowledge sharing, and get hired and advance their careers. For customers, LinkedIn helps companies recruit and hire top talent, engage with professionals to build their brands, and market products and services to the right audiences. The document provides strategies and tools companies can use across these areas to leverage the LinkedIn platform.

2. Connect the world’s
professionals to make them
more productive and successful
Mission

3. Value proposition
Connect to opportunity

4. A set of circumstances that makes it
possible to do something
A chance for employment or promotion
op·por·tu·ni·ty noun

5. PEOPLE
• Build your network
• Keep in touch with your network
• Research and contact people
KNOWLEDGE
• Establish yourself as an expert
• Improve your skills
• Use your professional reputation beyond LinkedIn
• Discover and follow thought leaders
• Get daily news about industry/areas of interest
OPPORTUNITY
• Get a job
• Plan your career
• Make educational choices that further their
career objectives
HIRE, MARKET, SELL
• Recruit and hire
• Market products and services
• Prospect for sales leads
• Build great relationships with customers
LinkedIn Value Proposition

6. For members
STAY INFORMED
through professional
news and knowledge
CONNECT
with your
professional
world
GET HIRED
and build your
career

7. CONNECT
with your professional world

8. Flagship
Feed Network Messaging Me Search
CONNECT

9. Conversations
that matter
CONNECT

10. Find who and
what you
need
CONNECT

11. STAY INFORMED
through professional news
and knowledge

12. Publishing
Global news and thought leadership
from 300M+ members
STAY INFORMED

13. Slideshare
The world’s largest repository of
professional knowledge
STAY INFORMED

14. Pulse
Digest of professional news
you need to know
STAY INFORMED

15. Knowledge through
conversation
Groups
STAY INFORMED

16. Acquire the skills you need
to succeed
Lynda.com
STAY INFORMED

17. Get hired
and build your career

18. Flagship &
Job
Search
Find the right job or have
the right job find you
GET HIRED

19. Create economic opportunity for
every member of the global
workforce
Vision

20. schoolscompanies knowledgeskillsMembers jobs
T h e E c o n o m i c G r a p h

21. MENA
15+ MILLION

22. ‫العربية‬ ‫باللغة‬

23. Create your professional identity

24. For customers
@WORKSELLMARKETHIRE

25. THE WORLD IS
CHANGING FAST…
Candidates & Clients
More
Connectivity
More
Choice
More
Channels
1980’s 1990’s 2000’s 2010’s
Filing
Cabinet
Recruiters
Offline
Database
Job
Channels
Social
Media

26. SOCIAL MEDIA
IS HERE TO STAY, EMBRACING
ITS POWER IS THE KEY
57%
of the decision to ‘buy’
is now made before any
commercial contact with
your business

27. PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE
The definitive professional
publishing platform
NETWORK
We connect the world’s
professionals
IDENTITY
The professional profile
of record

28. are passive and not
looking to move
80%
60%
of them are open
to opportunity!!

29. THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2

30. CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
Followers are more
likely to recommend
your business2.5x
78% Followers are 78%
more likely to respond
to an InMail
of members are interested
in job opportunities from
companies they are following79%

31. WE RECOMMEND
3 SIMPLE STEPS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
DO WHAT
YOU DO BEST
BUILD ENGAGE RECRUIT

32. YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD

33. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGING
Page visitors see
the content that is
relevant to them
≤ 400%
increases in candidate
conversions achievable
with targeted content
CAREER
PAGES
IMAGES
JOBS
VIDEO’S
BUILD

34. ACCELERATE
FOLLOWER GROWTH
Reach out to potential
clients & candidates and
convert them into followers
BUILD
TARGETED
CAMPAIGNS
300% Follower base
increase
- Symphony Teleca
Your total number
of followers946

35. LEVERAGE
YOUR EMPLOYEESBUILD
EMPLOYEE
PROFILE
ADS
Views on your
employee profiles
this month1964
Recruiters have 10x
more traffic than the
average member10x
of page views are
members looking at
members76%

36. YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD

37. KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
137,500
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
ENGAGE
CONTENT
UPDATES
Your content
updates this
month
13

38. ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through
rates for updates25%
the usual
content traffic3x
Reach a wider audience
before you even have
them as followers
ENGAGE
SPONSORED
UPDATES

39. YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD

40. PROMOTE YOUR JOBS TO THE BEST
CANDIDATES & CONSULTANTSRECRUIT
RELEVANT
JOB POSTS
Only the most suitable
candidates will see your jobs
Job posts are a great
engagement tool
Job visibility can be increased
with Sponsored Jobs
of members are interested
in job opportunities from
companies they are
following
79%

41. PROACTIVELY SOURCE
CANDIDATES & CONSULTANTSRECRUIT
RECRUITER
Increased access to
the network
Reach out
using InMail
Workflow and
Collaboration tools
78%
Followers are
78% more likely
to respond to
an InMail