2. Leader in Business Intelligence for Over 20 Years
Business Intelligence (BI)
The process of transforming raw data into meaningful information to enable more
effective business insight and decision-making
MicroStrategy, Incorporated (NASDAQ: MSTR)
• Founded in 1989
• Leading independent business intelligence software vendor
• Over 1 million business users at over 3,000 organizations
• Direct operations in 42 cities in 23 countries around the world
• Over 70 patents pending or issued
2
3. Leader in Business Intelligence for Insurance
7 of the 10 Top Global Insurance Companies use MicroStrategy
MicroStrategy Supports Hundreds of Insurance Companies Worldwide
• Amlin Plc
• Assicurazioni Generali SpA en Belgique
• AXA
• Barmer Ersatzkasse
• Caixa Seguradora S.A.
• Carl Warren & Co.
• GEICO
• Generali Group
• Genworth Financial Mortgage
Insurance Company Canada
• Grange Insurance
• Guy Carpenter & Company, LLC
• Helvetia Versicherungen AG
• Indiana Seguros S.A.
• Knappschaft
• La Capitale Assurances Generales
• Nationwide Mutual Insurance Company
• NÜRNBERGER Lebensversicherung AG
• Ocaso, S.A.
• Pacific Life Insurance Company
• RACC Automóvil Club
• Samsung Life Insurance
• Sanitas Grundversicherungen AG
• Sara Assicurazioni
• Seguros Generales Suramericana S.A.
• Zürich Service GmbH
• Wawanesa Insurance
3
4. Insurance Customer Success Stories
Helping Insurance Companies View Financial Reporting and
and Understand Complex Risks Monitoring Policy and Claims
The Generali Group is one of the top five players in the global insurance Metrics to Improve Performance
& financial markets. Within the Generali group, the Generali Employee Wawanesa is a Canadian mutual company owned by its policyholders. It
Benefits (GEB) strategic unit is solely dedicated to providing solutions in is one of the largest property and casualty insurers in Canada. Wawanesa
the field of Employee Benefits for multinational corporations. Built in less plans to use MicroStrategy for corporate financial reporting, as well as
than two weeks, GEB’s dashboard provides an immediate business benefit monitoring business metrics related to insurance policies and claims. With
because it helps identify trends and critical issues, improving profitability. MicroStrategy, Wawanesa employees can gain valuable insights into product
With MicroStrategy’s dashboard, GEB’s customers can analyze up to five distribution and claims processed by geographic area to better understand
years of historical data in easy-to-consume graphical displays, and access business performance.
a comprehensive and consolidated view of account details.
Analyzing and Managing Enhancing Insight on Customer
Nationwide Policies, Claims, Risk, and Agent Behavioral Patterns to Drive Sales
Productivity Across the Enterprise
Nationwide, based in Columbus, Ohio, is one of the largest diversified GEICO is the fourth-largest private passenger auto insurer in the United
insurance and financial services organizations in the world, with more than States. It provides auto insurance coverage for more than 8 million
$158 billion in assets. Nationwide has deployed MicroStrategy across its policyholders and insures more than 13 million vehicles. GEICO uses
enterprise, and has 27 MicroStrategy applications in production, primarily MicroStrategy to analyze over 20 terabytes of customer and sales data to
focused on four business areas: personal lines policy analysis, claims monitor and improve GEICO’s corporate performance and enhance insight
management, risk management appraisal, and agent productivity. into customer behavioral patterns. With MicroStrategy’s dashboards and
one-click analysis, GEICO personnel can seamlessly gain greater insight into
sales activity to enhance customer relationships and generate sales growth.
4
5. Insurance Customer Success Stories
Helping Insurance Companies Improving Product Design,
View and Understand Customer Management, and
Complex Risks Cross-and Up-Sell Opportunities
Guy Carpenter & Company, LLC is the world’s leading risk and reinsurance Grange Mutual Casualty Group, based in Columbus, OH, is a $1 billion
specialist and member of the Marsh & McLennan Companies. Guy insurance provider. Hundreds of Grange Insurance associates, including
Carpenter uses MicroStrategy’s business intelligence software, along with territory managers, portfolio managers, and customer management
mapping technology, to provide its insurance company clients with a highly personnel, use MicroStrategy to analyze four terabytes of data to identify
visual and intuitive display of natural or man-made event data. The i-aXs areas of improvement in product design, customer management, and to
platform offers a suite of easy-to-use Web-enabled tools that help insurers recognize cross-and up-sell opportunities. Grange Insurance users also
view and better understand complex risk exposure information. rely on MicroStrategy to assist them in increasing the profitability of each
product, region, and agent.
Optimizing Business Processes and Improving Customer
Aligning IT to Strategic Objectives Relationships Using Business
Helps Drive Corporate Performance Intelligence
Amlin is a leading underwriter of specialist insurance and reinsurance and operates Mongeral AEGON is the result of association between two major insurers:
in both the Lloyd’s of London and Bermuda markets. Amlin’s vision was to the Mongeral - Brazil’s oldest insurer, founded in 1835, and AEGON - one
transform its business by developing a system to provide Corporate Performance of the largest insurance groups in the world, operating in more than 20
Management (CPM), optimize business processes, and directly align IT strategy to countries. In 2008, Mongeral AEGON chose MicroStrategy to strengthen its
corporate strategy. Amlin can now analyze broker and underwriter performance customer relationship management function. To extend customer loyalty,
not only on price, but also on the critical issues of contract wordings and Mongeral had to deepen its knowledge about customer buying habits and
claims performance. MicroStrategy BI has facilitated cultural and organizational expectations and offer suitable products.
change for Amlin as part of a wider business transformation process.
5
6. Solutions for Insurance
Profitability Optimization
Optimize Profitability Across
Customer Demographics, Product iPad 1:55 PM 100%
Lines, and Distribution Channels
Insurance companies struggle to understand and act on
factors driving operational profitability. Access to accurate
and flexible profitability metrics provides benefits well
beyond the office of the CFO. For example, marketing
personnel can consider accurate revenue and cost mix
across various customer demographic sets before finalizing
campaigns or budgets; and distribution and product
professionals can derive superior insight while considering
product, channel, and demographic strategies.
MicroStrategy’s Profitability Optimization solutions for
Insurance deliver best-in-class accuracy and flexibility,
enabling users at all levels to monitor and visualize key iPad 1:55 PM 100%
profitability metrics. Performance by channel, product,
geography, or customer demographics are examples of
interactive possibilities. In addition to summarized data,
authorized users can drill into detailed revenue / cost
structures to generate new insights. Mobile dashboards
allow users to stay in touch with key profitability metrics
while on-the-go. Finance and business users can easily
collaborate and share a secure view of operational
profitability information, simplifying complex
what-if analyses.
6
7. Solutions for Insurance
Distribution Analytics
Analyze Distribution Channel
Performance iPad 1:55 PM 100%
Evolving consumer preferences are pressing insurers
to continuously monitor channel mix and
performance. As newer channels such as social media
provide increased access to the consumer, analyzing
channel performance is becoming a critical imperative.
Distribution and marketing executives need
comprehensive channel performance information to
take proactive actions to improve the effectiveness
and consistency of all customer touch points.
MicroStrategy’s Distribution Analytics solution for
Insurance can help executives compare and analyze
key metrics for channel performance such as Policies
in Force, New Policies & Cancellations across Product iPad 1:55 PM 100%
Lines, and Performance by Customer Demographics in
visually insightful graphical interfaces, including geo-
spatial output. High touch mobile dashboards allow
distribution executives and regional line managers to
be alerted on channel performance through intuitive
exception reporting at an enterprise or granular level.
7
8. Solutions for Insurance
Claims Management
Analyzing and Managing the Claims
Process
Claims management is a critical process in the
Insurance life cycle. Quick and efficient claims
processing increases customer satisfaction, optimizes
settlements, and minimizes expenses. Analyzing and
proactively managing the end-to-end process across
regions, loss types, product lines, and business units
helps Insurance companies better understand their
most critical components in operational effectiveness
and customer retention.
MicroStrategy’s Claims Management solution for
Insurance can help executives visualize and drill into
key metrics on claims performance such as Cycle Time,
Average Settlement Amount, and Claims Expense at
an enterprise or transaction level. Complex information
can be presented in graphical interfaces that encourage
user interaction and discovery of insights.
8
9. Solutions for Insurance
Vendor Management
Managing Vendors On-the-Go
Evaluating the effectiveness of vendors and partners
providing claims service is a critical part of the claims
management process. Mobile access to vendor and partner
performance information helps claims managers focus on
problem areas that require attention while in the field.
MicroStrategy’s Vendor Management solution for Insurance
provides critical information on vendor performance in a
flexible, mobile interface. Mobile users can drill into key
metrics such as Claims Volume, Repair Cycle Times, and
Average Expense across Vehicle and Claim Type, Region, or
Business Unit. This application is optimized for smartphones
for use in the field, but provides a powerful, consistent
interface to data resident across disparate source systems
(accounting, vendor, and claims) within the enterprise.
9
10. The MicroStrategy Difference
The MicroStrategy Platform is Uniquely Suited to Meet the Complex and Varied
Needs of the Insurance Industry
Executive Dashboards
Sales & Underwriting / Shared Services Portfolio
Marketing Claims
Distribution Product Mgmt. (Finance & HR) Management
Solvency II /
Conversion Campaign Recoveries & Product Profitability
Pricing Optimization Regulatory
Performance Effectiveness Subrogation Optimization
P&C Compliance
Predicted Lifetime Process Optimization
Value Portfolio Exposure &
Next Best Action
Loss Analytics
Renewal Propensity
Personal
Statutory &
Channel Cycle Time Analysis Management
Performance
Demographics Reporting
Wealth Management
Analytics
Life & Agent & Broker Underwriting
Annuity Performance Analytics
Social Media Enterprise Risk
Intelligence Corporate Management
Education & Licensing Performance
Management
Commercial Product Performance
Mass Claims
Analytics
Customer Profitability
Reinsurance
Distribution / Lifetime Value
Management Portfolio Analysis
Brokerage Producer Underwriting Speciality Unit / Catastrophic Risk
Cross Sell / Up Sell Reinsurance Analysis
Performance Performance Vendor Management Exposure
10
11. Why Do Tier One Insurance Providers Turn to MicroStrategy?
Only MicroStrategy Meets the Unique Regulatory, Multi-Channel, Operational
Efficiency, and Data Volume Requirements of the Insurance Industry
Turn large amounts of on the fastest, most to complete any type when and where
complex data into a single
robust BI platform... of analysis... you need it.
version of the truth...
Oracle Essbase Web
Non-stop Operations Alerts & Monitoring
Multi-Dimensional
Databases
Microsoft
Analysis Services
Dashboards
In-memory Performance Mobile
iPad 1:55 PM 100%
Channel Overview
Card Home
Welcome Joyce L. Fowler 450,000,000
Traditional Full
Summary as of April 1, 2010 Price Stores 400,000,000
Series: Repeat Visits
Category: 20092
Data Warehouses
Value: 348,604,353
Consolidated Balance: $ 6,798.11 350,000,000
Pay
Next Payment Due: $ 1,699.53
Bill 300,000,000 Total Visits
Due Date: April 15, 2010 Under-driven
250,000,000 Purchases
Offer-driven
Series: Web
See card details 200,000,000 Purchases
Relational Databases
Category: Revenue
1 card close to limit Value: 186,810M Top Buyers
150,000,000
Request Visits
100,000,000
Web
Large Charges Off-Price 50,000,000
7 charges in this period Stores
0
Spend by expense category Catalog
100,000,000,000
80,000,000,000
Location Income Current Conversion % Other Conversion % Other Trend
Rewards Information <15k 3.92% 54.34%
15k-25k 3.92% 54.32% 50+
City 60,000,000,000
25k-50k 3.93% 54.25%
Reporting
35-50
50k+ 3.79% 47.79%
<15k 3.00% 39.69% 40,000,000,000 25-35
Special offers just for you 15k-25k 3.09% 39.67%
Rural 16-25
25k-50k 3.00% 39.67%
50k+ 2.99% 36.45% 20,000,000,000
Trend and per-Channel Ranking Current, Last, Last Year’s Quarter 0
<15k 15k-25k 25k-50k 50k+
DataMarts
Highest Scalability Desktop
Analysis January 6, 2006
Page 1 of 2
Salesforce.com
Operational Databases
Printers
Complete Security
Spreadsheets, Text Files Predictive Analytics 6/15/2009
All Data Sources Industrial Strength All Styles of BI All Interfaces
Accessing All Enterprise Data High Performance Delivered Even at Evolving Requirements Fully Information Delivered Where
the Highest Scale Supported Out-of-the-Box and When Users Need It
11
12. The Platform for Insurance Business Intelligence
MicroStrategy Mobile Business Intelligence MicroStrategy’s Extensive
FASTER TO DEVELOP – Quickly design apps that offer a superior user experience, knowing that infrastructure code such as Platform Experience Conveys
networking, security, data management, and sensor integration is already built-in. Directly to Mobile BI
NO CODE REQUIRED – Customize the look, feel, and behavior of your app using an array of finely-designed, iPhone-optimized The MicroStrategy platform is built on one unified, organically-
displays and controls. MicroStrategy’s intuitive point-and-click interface makes configuration easy. developed architecture. This platform provides a number of critical
capabilities to ensure that it is truly enterprise-class:
EASIER TO MAINTAIN – Accelerate deployment of new apps and stream app updates with the MicroStrategy Mobile application
platform, so users always have easy access to the latest, most up-to-date information. Rapid Development and Deployment using WYSIWYG point-
and-click design in the MicroStrategy integrated development
environment.
Desktop / Laptop Mobile
High Scale and High Performance across user scale, data scale,
email and application scale on the fastest, highest performing business
intelligence server.
x x
x
iPad 1:55 PM 100%
x
Economies of Scale as the system grows with the minimum
number of IT personnel and the fewest servers.
Windows Office Portals Browser iPhone iPad BlackBerry
‘Write once, run anywhere’ Flexibility from a single service-
orientated architecture to satisfy multiple devices and clients
without additional integration or device-specific translation.
Full Spectrum of Full Spectrum of
Developer Tools Admin Tools Openness and Extensibility via MicroStrategy’s SDK and
MicroStrategy MicroStrategy
Web Enterprise extensive library of APIs.
Web Mobile
Professional Manager
Secure Data Access Model designed to provide robust data
Desktop MicroStrategy Transaction Services Command
protection using a full range of technologies and security models.
Designer Manager
MicroStrategy
Intelligence Server Comprehensive Administrative Control consistent with
Object
Architect
Manager
mission-critical system operation.
Integrity
SDK Unmatched Analytical Power against entire data warehouses
Manager
using data mining, predictive, statistical, financial, and
Databases Cube Transactional Website
Databases Applications Content mathematical analyses.
12
13. Mobile Intelligence for the iPhone®, iPad®, and BlackBerry®
iPad 1:55 PM 100%
Native App Experience Enterprise Grade Fast to Develop
Purpose-built, workflow-driven apps that Designed to deliver the higher levels of Fast, code-free app development via
quickly and easily guide users through their data performance and scalability demanded by mobile MicroStrategy’s metadata-driven, point-and-
to discovery, analysis, or decision. Apps fully apps. MicroStrategy delivers in-memory, multi-level click paradigm. Build rich, interactive BI apps in
leverage mobile device capabilities, including the caching, ROLAP analytics, robust security, easy just days. Speed deployment by building once
multi-touch interface, sensors (GPS or camera), extensibility, and comprehensive administration and deploying across platform to iPhone, iPad,
communications (voice, email, text), and more. features designed for enterprise deployments. BlackBerry, browsers, Microsoft Office, or portals.
13
14. Visualize Patterns and Trends in Your Data
An Extensive Library of Graphs
Time Series
Visualizations Bubble
BoxPlot
Chart
Bar and Line Area and
Chart Line Chart
3D Bar
Histogram
Graph
Gantt Chart Line Chart
Waterfall
Radar Chart
Chart
14
15. Capabilities Finally Made Possible with Mobile Technology
Camera Visual Information
Upload picture of damaged asset to expedite
claims processing decisions
iPad 1:55 PM 100%
Employees update the claim files with text and visual Visual information gives context to claims
data at the point of inspection
15
16. Act on Information
MicroStrategy Transaction Services™
From Insight to Action
Monitoring your organization’s performance in iPad 1:55 PM 100%
the palm of your hand is a powerful business
capability. Interacting with that information to
approve referrals, submit applications, change risk
data, and capture information at the moment of
insight takes that power to a new level.
MicroStrategy Transaction Services lets people
act on business information from a mobile device
such as the iPad and iPhone, as well as from a
dashboard on any web browser. For example,
quick and efficient claims processing increases
customer satisfaction, optimizes settlements, and
minimizes expenses. While it is useful to manage
claims using metrics such as cycle time, being
able to take action is game changing. With a
transactional mobile app in hand, an adjuster in
the field can quickly update existing claim files at
the time of inspection, as well as input new claims.
16
17. Empower Your Staff to Take Action on the Move
Move Forward. Request Management in Real Time.
iPad 1:55 PM 100%
Review all business Approve requests Deny requests at the Reassess ongoing
items requiring your based on information tap of a button requests by asking the
action presented requestor for more
information
17
18. Partners in Insurance Solutions
Strong Partnerships with Over 200 World-Class Providers
18
19. What MicroStrategy Customers are Saying: The Buzz
Actionable Information to Make Run Operations Efficiently and
Proactive Decisions Better Serve Customers
Business intelligence is a strategic priority that will provide actionable MicroStrategy gives us a comprehensive view of our business
information to help us enhance operations and make more proactive and enables us to better serve our customers and run our
business decisions. Following a thorough evaluation of leading BI operations more efficiently. Our diverse business generates volumes
providers, we selected MicroStrategy because of its integrated of data and MicroStrategy provides our associates with analytically-
BI platform, ease-of-use, and low total cost of ownership. based and actionable insight to make more effective decisions that
positively impact our bottom line.
- Wawanesa Insurance
- Grange Insurance
Strengthening Customer Comprehensive View of Risk
Relationships Exposure
Mongeral’s cost of customer acquisition is high. When we lose a customer An integrated business intelligence platform is important to
in less than a year, these costs are not recovered. The goal is to retain our service offering, as it helps our clients obtain quick, easy
customers for at least three years. To extend customer loyalty, and in-depth analyses of their portfolios for a more complete
Mongeral had to deepen its knowledge about customer buying picture of their risk exposure.
habits and expectations and offer suitable products. The
- Guy Carpenter & Company, LLC
business intelligence software helps differentiate our offerings, better
serve clients, and also measure our internal performance metrics. For
example, if we see an increase in service cancellation in a particular
region, we can act quickly and work with distribution channels.
- Mongeral Aegon
19
