1. Research on a Pop magazine
Q magazine
I am researching into Q magazine as a possibility for my digipak
advertisement to be published in. I have found some images of just the
front covers of Q magazine to see how and what techniques they use to
advertise there towards their target audience of teenagers to young adults
which is one reason why I chose this magazine as we are to aiming at a
the same target audience who listen to a genre of pop music.
The examples below of Q’s front covers are similar artists to our artist with
similar genres being pop music. The covers make use of big and bold fonts
that are easy reading for the audience and stand out from the background
making parts of the cover more eye – catching drawing the attention of the
audience straight away to the magazine making them interested in it. Using
this information for my advert I need to include a font that is big, bold and is
easy reading for the audience. It also needs to be eye – catching so when
looking through the magazine the audience’s attention is straight away
drawn to the advert of my digipak promoting our artist. The use of colour
on these covers is limited but where used it is bright and bold and makes
the text stand out.