2. DIGITAL MARKETING D
RESOURCE GUIDE R
DIGITAL MARKETING RESOURCES
www.btobonline.com
Online and offline publication geared
solely to the needs of business-to-
business marketing.
www.clickz.com
Granddaddy of digital marketing
advice sites.
www.dmnews.com
Direct Marketing news and insight.
www.econsultancy.com
Digital marketing news, research, and
advice.
www.econtentmag.com
Online and print publication focused
exclusively on content-related issues.
www.emarketingandcommerce.com
Digital marketing news and advice
from experts.
www.smartbrief.com/iab
The Interactive Advertising Bureau
(IAB) daily newsletter. Great quick read
on top stories.
www.imediaconnection.com
Digital marketing advice portal with
expert columns. Owned by dmg media
(ad:tech).
www.internetretailer.com
Online and offline publication for web-
based retailers.
www.marketingprofs.com
Great marketing community, training,
and advice.
www.marketingsherpa.com
Marketing research, case studies, and
events.
www.marketingvox.com
Great digital marketing news summary
blog.
www.mediapost.com/publications
Digital marketing news with advice
from experts. Runs “Insider” and
OMMA events.
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E RESOURCE GUIDE
www.shellypalmermedia.com
Media veteran that offers daily top
story videos.
www.onlinemarketingconnect.com
Online Marketing Summit (OMS) blog.
www.targetmarketingmag.com/
Online and offline publication on
direct marketing.
www.webpronews.com/
Covers all web marketing-related news.
CMO RESOURCES
www.adage.com/cmostrategy/
AdAge.com’s CMO Strategy section.
www.cmo.com
CMO portal run by Adobe/Omniture
with executive-level content. Great
newsletters.
www.thecmoclub.com
Member’s only club for CMOs. Online
community, annual summits, and local
dinners.
www.cmocouncil.org
CMO membership organization. Variety
of paid research reports and events.
www.forbes.com/cmo-network/
Forbes Magazine’s CMO section.
www.smartbrief.com/leadership/
From SmartBrief (publisher of IAB and
IFA as well). Free daily newsletter on
leadership topics.
DIGITAL MARKETING RESEARCH
www.mediapost.com/publications
Research Brief (Center for Media
Research) MediaPost’s free research
newsletter/blog.
www.emarketer.com
Digital marketing research aggregator.
Free daily email, other larger reports
for sale.
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4. DIGITAL MARKETING D
RESOURCE GUIDE R
www.emailstatcenter.com
Site from Brightwave Marketing that
aggregates email marketing research.
www.forrester.com/rb/research
Independent subscription-based
research and consulting firm.
Publishes Wave reports.
www.marketingcharts.com
Sister publication of MarketingVox.
Daily email with charts from third
parties.
www.marketingexperiments.com
Research consultancy that does
email, landing page and other digital
marketing optimization.
www.marketingsherpa.com
Free weekly stats email with digital
marketing research charts from larger
paid reports.
EMAIL MARKETING
www.btobonline.com/section/email
BtoB’s newsletter on email marketing.
www.clickz.com/experts/em_mkt/em_mkt
ClickZ has several email columns by
third parties.
www.deliverability.com
Deliverability blog with ESP contributors.
www.mediapost.com/publications
Email Insider is MediaPost’s email
publication.
blog.exacttarget.com
ExactTarget’s blog on email, mobile,
social, and sites.
www.imediaconnection.com
Email-specific channel/newsletter
featuring expert columns and
occasional ExactTarget contributions.
www.marketingsherpa.com/newsletters.
html
Great email case study newsletter.
www.subscribersrule.com
ExactTarget blog on SR! philosophy.
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5. G DIGITAL MARKETING
E RESOURCE GUIDE
EMAIL MARKETING THOUGHT LEADERS
DAVID BAKER ...................................www.whitenoiseinc.com
Razorfish’s David Baker’s thoughts on digital marketing, email,
and Social CRM.
MARK BROWNLOW.......... www.email-marketing-reports.com
US ex-pat living in Austria. Long-time email marketing
industry expert.
TAMARA GIELEN .....................www.b2bemailmarketing.com/
Dutch-based email marketer (former Ogilvy).
DELA QUIST ................. www.alchemyworx.com/c/newsletter
UK-based founder of Alchemy Worx.
MATT VERHOUT ...................................www.emailkarma.com
Canadian-based email expert.
EMAIL MARKETING ORGANIZATIONS
www.emailexperience.org
DMA organization that promotes
standards and best practices. Runs
Email Evolution Conference.
www.espcoalition.org
Email Sender and Provider Coalition.
www.maawg.org
Messaging Anti-Abuse Working Group.
SOCIAL MARKETING NEWS AND ADVICE
www.imediaconnection.com
Social-specific channel/newsletter.
www.mashable.com
The number one guide for social media
company and application news.
www.readwriteweb.com
One of the web’s most popular web and
social media marketing/technology blogs.
www.smartbrief.com/socialmedia
From SmartBrief (also publishes IAB
and IFA), this is a free daily newsletter
on social media news.
www.socialmediaexaminer.com
Contributor blog on social media topics.
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6. DIGITAL MARKETING D
RESOURCE GUIDE R
www.mediapost.com/publications
Social Media Insider is MediaPost’s
social publication.
www.socialmediatoday.com
News and advice from social media experts.
www.gaspedal.com/blog
Word of Mouth Marketing Blog from
Gaspedal, Andy Sernovitz’s WOM agency.
SOCIAL MARKETING THOUGHT LEADERS
JAY BAER .............................. www.convinceandconvert.com
OLIVIER BLANCHARD ..............thebrandbuilder.blogspot.com
CHRIS BROGAN ..................................www.chrisbrogan.com
C.C. CHAPMAN ..................................www.cc-chapman.com
JASON FALLS ........................ www.socialmediaexplorer.com
JOHN JANTSCH .......................www.ducttapemarketing.com
KYLE LACY................................................www.kylelacy.com
VALERIA MALTONI ....................www.conversationagent.com
JEREMIAH OWYANG .......................www.web-strategist.com
TREY PENNINGTON........................www.treypennington.com
SOCIAL MARKETING ORGANIZATIONS
www.socialmedia.org
Client-side social media organization.
Members companies must have over
5K+ employees.
www.socialmediaclub.org
National organization with local
chapters dedicated to peer-based
education.
www.womma.org
Word of Mouth Marketing Association.
MOBILE MARKETING
www.fiercemobilecontent.com
Mobile marketing news site.
www.imediaconnection.com
Dedicated mobile email newsletter.
www.mobilemarketer.com
Mobile marketing news aggregator.
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7. G DIGITAL MARKETING
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CRM AND LOYALTY
www.searchengineland.com
Leading site for SEM (search engine
marketing) news. Free newsletters.
www.searchenginewatch.com
ClickZ property. Provides SEM advice
from industry experts. Free newsletter.
SEARCH MARKETING NEWS AND ADVICE
www.1to1media.com
Customer strategy, trends, and best
practices in CRM and loyalty. From
Peppers+Rogers.
www.destinationCRM.com
Online home of CRM magazine.
ANALYTICS AND TESTING
www.marketingexperiments.com
Free blog and webinars on email,
landing page, and digital marketing
optimization.
www.webanalyticsdemystified.com
Eric Petersen’s company/blog on
analytics.
www.whichtestwon.com
Real-world tests of email, landing
page, and other creative. Free webinars
with results.
B2B MARKETING
www.btobonline.com
Print, online, and email B2B marketing
publication.
ORGANIZATIONS
www.marketing.org
The Business Marketing Association.
www.salesleadmgmtassn.com
Sales Lead Management Association.
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