Conceptualizing a New Product – Agri-business Mobile Application Lebogang Mokgosi EU Business School: Digital Campus 1 Introduction There has been a lot of talk about the role of information and communication technologies (ICTs) and mobile technology (MT) in development during the past decade, and the discussion of mobile technologies in agriculture is a subset of that. Recent studies have found encouraging results, concluding that "mobile phones do have a multi-dimensional positive influence on sustainable poverty alleviation.“ However, the greatest barrier to fully realizing this promise is the lack of widespread access to such devices.  The aim of this presentation is to conceptualize the creation of an Agri-business Mobile Application. There has been a lot of talk about the role of information and communication technologies (ICTs) and mobile technology (MT) in development during the past decade, and the discussion of mobile technologies in agriculture is a subset of that. Recent studies have found encouraging results, concluding that "mobile phones do have a multi-dimensional positive influence on sustainable poverty alleviation." However, the greatest barrier to fully realizing this promise is the lack of widespread access to such devices. The aim of this presentation is to conceptualize the creation of an Agri-business Mobile Application. 2 Agri-business Mobile Application The mobile application for will provide farmers with assistance in tracking the progress of their farming operations based on the latest weather and crop type information. There is a need for an agri-business mobile application based on consumer insights in order to help farmers and agri-businesses better understand the needs of their customers. This will allow them to produce products that are more likely to be purchased by consumers, and to better meet the demands of the market. The application can also help farmers to track trends in the market, and to keep up to date with changes in consumer behavior. There is a need for an agri-business mobile application based on consumer insights in order to help farmers and agri-businesses better understand the needs of their customers. This will allow them to produce products that are more likely to be purchased by consumers, and to better meet the demands of the market. The application can also help farmers to track trends in the market, and to keep up to date with changes in consumer behavior. Farmers and agri-businesses face many challenges in today's market. They must contend with volatile prices, evolving consumer tastes, and increasing competition. In order to be successful, they need to be able to rapidly adapt to changes in the market. An agri-business mobile application can help them to do this by providing insights into consumer behavior. The application can be used to track trends in the market, and to monitor changes in consumer behavior. This information can be use.

1. Conceptualizing a New Product – Agri-business Mobile
Application
Lebogang Mokgosi
EU Business School: Digital Campus
1
Introduction
There has been a lot of talk about the role of information and
communication technologies (ICTs) and mobile technology
(MT) in development during the past decade, and the discussion
of mobile technologies in agriculture is a subset of that.
Recent studies have found encouraging results, concluding that
"mobile phones do have a multi-dimensional positive influence
on sustainable poverty alleviation.“
However, the greatest barrier to fully realizing this promise is
the lack of widespread access to such devices.
The aim of this presentation is to conceptualize the creation of
an Agri-business Mobile Application.

2. There has been a lot of talk about the role of information and
communication technologies (ICTs) and mobile technology
(MT) in development during the past decade, and the discussion
of mobile technologies in agriculture is a subset of that. Recent
studies have found encouraging results, concluding that "mobile
phones do have a multi-dimensional positive influence on
sustainable poverty alleviation." However, the greatest barrier
to fully realizing this promise is the lack of widespread access
to such devices. The aim of this presentation is to conceptualize
the creation of an Agri-business Mobile Application.
2
Agri-business Mobile Application
The mobile application for will provide farmers with assistance
in tracking the progress of their farming operations based on the
latest weather and crop type information.
There is a need for an agri-business mobile application based on
consumer insights in order to help farmers and agri-businesses
better understand the needs of their customers.
This will allow them to produce products that are more likely to
be purchased by consumers, and to better meet the demands of
the market.
The application can also help farmers to track trends in the
market, and to keep up to date with changes in consumer
behavior.

3. There is a need for an agri-business mobile application based on
consumer insights in order to help farmers and agri-businesses
better understand the needs of their customers. This will allow
them to produce products that are more likely to be purchased
by consumers, and to better meet the demands of the market.
The application can also help farmers to track trends in the
market, and to keep up to date with changes in consumer
behavior. Farmers and agri-businesses face many challenges in
today's market. They must contend with volatile prices,
evolving consumer tastes, and increasing competition. In order
to be successful, they need to be able to rapidly adapt to
changes in the market. An agri-business mobile application can
help them to do this by providing insights into consumer
behavior. The application can be used to track trends in the
market, and to monitor changes in consumer behavior. This
information can be used to adjust production in order to meet
consumer demand. The application can also be used to develop
marketing strategies that are targeted at specific segments of the
market. The agri-business mobile application can help farmers
and agri-businesses to be more responsive to the needs of the
market, and to produce products that are more likely to be
purchased by consumers. This can ultimately lead to increased
sales and profitability.
3
Vision Statement
The vision statement will help enhance agricultural practices in
the community.
After entering their login credentials, users will be able to
traverse the Agri App's menu to select the specific service that

4. meets their needs.
When you click on a certain service, you will be taken to a page
that displays the most recent information available.
The Agri app is anticipated to offer a number of advantages,
including ease of use, swiftness, high image resolution,
protection, and customization.
The use of advertising that require payment might be one
method of generating cash.
The vision statement will help enhance agricultural practices in
the community. After logging in with his or her credentials, the
user is expected to navigate through the Agri App's menu in
order to select the specific service that meets their needs. When
you click on a certain service, you will be taken to a page that
displays the most recent information available. The Agri app is
anticipated to offer a number of advantages, including ease of
use, swiftness, high image resolution, protection, and
customization. A combination of the most important elements
results in a beautiful experience and journey for the user, which
ultimately leads to the promotion of agriculture. One strategy
for generating cash that can be utilized by may be the placement
of paid adverts.
4
TARGET AUDIENCE AND USER JOURNEY
The user journey, also referred to as the consumer journey,
describes the conditions in which a user would engage with a
mobile application.

5. The target market for the mobile app in this instance consists of
business owners, business shareholders, customers, and staff.
On the customer's path, we want to hook them with irresistible
offers that they can't refuse, which will lead to more sway.
Second, when a customer is getting ready to make a purchase,
they should have an easy time doing it.
In addition, we need to upsell by sending customers
recommendations for related services and products on a frequent
basis.
The user journey, also referred to as the consumer journey,
describes the conditions in which a user would engage with a
mobile application. The target market for the mobile app in this
instance consists of business owners, business shareholders,
customers, and staff. All of these demographics need to exist if
conscious capitalism is to succeed. Investors in the company are
crucial to the success of this venture. On the customer's path,
we want to hook them with irresistible offers that they can't
refuse, which will lead to more sway. Second, when a customer
is getting ready to make a purchase, they should have an easy
time doing it. In addition, we need to upsell by sending
customers recommendations for related services and products on
a frequent basis. We also need to make sure that we promptly
address customer concerns and take steps to enhance their
experiences with our services. Finally, on the topic of loyalty,
we should reward our most loyal customers (Oliveira et
al.2017).
5

6. FEATURES FOR THE MOBILE APP
Examples of functionality that might be necessary in a mobile
app include:
Features for registering and logging in.
Photo exhibits.
RSS feeds for social media.
Icon Sets for Product.
Menus
Membership cards.
Systems for making reservations.
Additions to Calendars
Features for the mobile app need to be very clear for easy
access to the customers. Login and sign up are the chief
credentials that the company will use to get access to services
from the product menus in the app. Moreover, social feeds and
image galleries are to be placed in an orderly manner to avoid
congestion view of the app by the customers. The loyalty cards
and booking systems features are included to help the customers
in the process of their transaction (Vossaert & Naessens, 2016).
The navigation feature will aid the user to go through the
mobile app smoothly. Generally, these features should define
the vision. Any content uploaded to the app should be adequate
and relevant to avoid suspicions from the clients.
6
PRODUCT AND TECHNICAL SPECIFICATIONS
Specifications for goods and services typically provide a high-
level overview of the items' or services' functional and systemic

7. requirements.
Examples of such requirements and guidelines include:
How an OS will be implemented.
Guidelines for Upkeep.
Determination of Qualifications.
Documentation of APIs and Services.
Need for Developer Credentials/Accounts
The mobile application requires GPS and internet connection to
display results. Maintenance specifications such as type of
resources are upgrade specifications are technical specifications
that impact the functionality of the app. Depending on the
mobile app specification, Android or iOS operating system
would be considered which would handle it best. Moreover,
credentials specifications such as app passwords and pins are
dependent on the type of platform used. Different platforms
require a specific kind of badges or passwords. On the other
hand, the product specifications involve: the product can only
be accessible by individuals aged twenty-one and above, by
registered company employees and investors and every user
should sign in their email address, phone number, uploaded
credentials and documents, and profile page.
7

8. PLATFORMS FOR THE MOBILE
APP
The best platform for this application is.
IOS platform.
Android platform.
It is best if the app is launched on both platforms. Although, the
best way to launch them both on different apps is to launch
them at different times. It is done this way to enable the
business to develop performance tracking, a proper budget, and
proper resource allocations. Android offers advantages such as
open-source licensing, easy integration, easy adoption, and
multiple channels of sales. However, the IOS platform also
offers better revenues compared to android and have generally
high-quality hardware. For each of these platforms, thorough

9. research should be conducted to note the type of software used
by the target audience to increase the number of customers. The
app should be compatible with the platform to avoid delays or
turn down of installation of the app.
8
DEPENDENCIES, ASSUMPTIONS,CONSTRAITS AND
SUBMISSION
How users will engage with the app's features and services is
based on assumptions.
Dependencies are opportunities that the goods or services will
require to achieve their goals.
The technical assets that are submitted to the platforms where
the app is released are typically included.
Constraints are limitations placed on the amount of money,
time, and resources that the application developers must use.
No matter how much assumption is needed, there are major
things that need to be taken account into. Such factors include
target audience and interaction design, However, it should avoid
mistakes such as brand loyalty assumption, the maintenance
cost mistake, and total addressable market mistake. For the
submission of app features on the platforms, it all depends on
what the platform requires for the app to be launched. For
Apple App Store they do require marketing URL, description,
contact information, app category, and company/entity name.
On the other hand, google play requires app icon, app type,
content rating, privacy policy, contact email, and short and full

10. descriptions.
9
MAINTENACE AND UPGRADE
The application must by default be maintained and enhanced
throughout time in order to properly satisfy the requirements of
the customers.
As a result, it is necessary to make a plan detailing the intervals
at which its maintenance should be carried out.
The expense associated with maintenance and upgrades.
Allocation of resources in order to advance product
development.
Since this mobile app is for business, it means it plays a very
critical role. There are various types of maintenance which
include emergency maintenances which involve maintenances
that require to be addressed urgently, perfective maintenance
which aims at changing source codes to bring new features,
adaptive maintenance that brings few changes to make the
system updated, preventing maintenance that is meant to stop
error occurrences and corrective maintenances that repairs the
defects and faults that occur daily in the app. It is important to
maintain the app since it saves the app from being abandoned,
avoids loss of revenues, secures it from cyber-attacks, and
keeps the app competitive. Therefore, the mobile app
maintenance needs a skilful team and thorough process to keep
it out of bugs (Mota et al. 2018). Therefore, for maintenance to
be successful, it should be done promptly, resources should get
adequately allocated, and maintenance cost should get budgeted

11. on from the very start.
10
References
Mota, J. M., Ruiz-Rube, I., Dodero, J. M., & Arnedillo-Sánchez,
I. (2018). Augmented reality mobile app development for
all. Computers & Electrical Engineering, 65, 250-260.
Oliveira, W., Oliveira, R., & Castor, F. (2017, May). A study on
the energy consumption of android app development
approaches. In 2017 IEEE/ACM 14th International Conference
on Mining Willocx, M.
Vossaert, J., & Naessens, V. (2016, May). Comparing
performance parameters of mobile app development strategies.
In Proceedings of the International Conference on Mobile
Software Engineering and Systems (pp. 38-47).Software
Repositories (MSR) (pp. 42-52). IEEE.
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