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Consumer Buying Behavior 2

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robinrenstrom
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Consumer Buying Behavior Cont.
Types of Buying Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extended Problem Solving ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limited Problem Solving In this process consumers spend a moderate amount of time and effort analyzing alternatives, but also rely on their prior experience with the product or service
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Habitual Decision Making ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Factors Influencing the Buying Process
How Family Influences the Buying Decision ,[object Object],[object Object],[object Object],[object Object]
Reference Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]
Culture ,[object Object],[object Object],[object Object],[object Object]

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Consumer Buying Behavior 2